Acxiom
301 E. Dave Ward Drive,
Conway, 72032-7114, AR,
United States
Conway, 72032-7114, AR,
United States
1 188-832-9466
Professional Services
Acxiom Technographics
Acxiom Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Acxiom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3650 Acxiom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Acxiom has purchased the following applications: Workday Financial Management for ERP Financial in 2014, Workday HCM for Core HR in 2014, Microsoft SQL Server 2017 Machine Learning Services for ML and Data Science Platforms in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Acxiom is running and its propensity to invest more and deepen its relationship with Workday , SAP , Pluralsight or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Acxiom revenues, which have grown to $650.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Acxiom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Acxiom Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle PeopleSoft ERP | Workday Financial Management | ERP Financial | ERP Financial Management | n/a | 2014 | 2015 |
In 2014, Acxiom implemented Workday Financial Management as its ERP Financial platform, migrating away from Oracle PeopleSoft ERP and re-architecting finance and HR to a cloud-native model. The Workday Financial Management deployment established a single source of financial and HR data across the organization, positioning finance to operate on consolidated, accessible datasets while reducing reconciliation workloads that previously fragmented reporting.
The implementation centered on core ERP Financial capabilities typical of a cloud-first financial system, including unified ledgers, financial reporting and close orchestration, and workflow-driven approvals and notifications. Configuration emphasized automation of routings and approval chains, and integration of HR and finance data to support a more advisory finance function, with Workday Financial Management serving as the authoritative record for transactions and employee-related financial attributes.
Integrations and operational coverage included planned carve-outs and cleaner integration patterns, evidenced when LiveRamp executed a divestiture in 2018. Workday enabled rapid provisioning of separate instances for the acquiring entity and for LiveRamp, minimizing disruption to ongoing financial and HR operations, and later provided a repeatable integration model to accelerate post-acquisition consolidations and carve-outs.
Governance and workflow restructuring accompanied the technical deployment, with decentralization of routine activities supported by role-based access and ubiquitous availability of Workday Financial Management. Employees gained greater autonomy to engage with workflows from varied locations, enabling faster approvals and clearer audit trails, while finance transitioned toward strategic advisory responsibilities supported by actionable, centralized data.
Outcomes documented in the deployment record include a clean carve-out during the 2018 divestiture, simplified acquisition integrations using a repeatable model, and organizational growth following the move to Workday. The Workday Financial Management implementation was positioned as a future-proof, cloud-native foundation that supported LiveRamp's subsequent expansion in revenue and headcount and streamlined ongoing financial and HR operations.
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Expense Management | ERP Financial Management |
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2000 | 2000 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2014 | 2017 |
Acxiom implemented Workday HCM in 2014 as its Core HR platform. The deployment centralized Core HR functions including HR, Benefits, Finance, Recruiting, Talent Management, Learning Management, Reports and Payroll under Workday HCM.
Operational responsibility is concentrated on Customer Support and Security Administration for Workday HCM. Security administration tasks executed via Workday HCM include assigning User IDs for new hires, removing security access for termed associates, and assigning or removing security groups, and the team executes approved task workflows generated within Workday.
Support intake and incident coordination are handled through a global Outlook mailbox and the Acxiom CASD ticketing process. CASD tickets called in or submitted by associates and assigned to the CCS Customer Support group are managed by the support team, which answers requests when possible and reassigns tickets to the correct group when specialist intervention is required.
The implementation impacts cross-functional business functions across HR, Benefits, Finance, Recruiting, Talent Management, Learning Management and Payroll, with governance enforced through ticket routing rules and approval-based execution of security changes. Day-to-day operations emphasize centralized incident intake, role-based security administration, and formal reassignment workflows to align requests with the appropriate functional group.
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Skills Intelligence | HCM |
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2019 | 2019 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft SQL Server 2017 Machine Learning Services | ML and Data Science Platforms | AI Development | n/a | 2015 | 2016 |
In 2015, Acxiom implemented Microsoft SQL Server 2017 Machine Learning Services as part of its ML and Data Science Platforms footprint. The deployment was intended to centralize advanced analytics capabilities for marketers, brand managers, data scientists, mathematicians, statisticians, and programmers across the organization.
The implementation emphasizes in-database machine learning capabilities, including model training, clustering algorithms, and scoring workflows for both structured and unstructured big data queries. Functional configuration reflects support for R-based analytical workflows, consistent with the organization’s use of SQL Server 2016 with R Services to create complex models and advanced analytics pipelines.
Operational scope covers analytics and marketing functions that deliver multidimensional insights to Acxiom customers, with the platform serving as the primary runtime for model development, batch scoring, and iterative analytics. Governance and process changes focused on consolidating model development and deployment into the database platform, aligning analytics workflows and tooling with the Microsoft SQL Server 2017 Machine Learning Services environment to support enterprise-level data science collaboration.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2013 | 2018 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2012 | 2012 |
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Data Warehouse | Analytics and BI |
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2010 | 2010 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2017 | 2017 |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Call Center | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2009 | 2009 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2017 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Data Warehouse Appliance | IaaS |
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2010 | 2010 |
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Database Management | IaaS |
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2017 | 2017 |
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Database Management | IaaS |
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2004 | 2004 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Acxiom
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Acxiom Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Acxiom Technographics
Acxiom is a Professional Services organization based in United States,
with around 3650 employees and annual revenues of $650.0 million.
Acxiom operates a diverse technology stack with applications such as
Workday Financial Management, Workday HCM and Microsoft SQL Server 2017 Machine Learning Services,
covering areas like ERP Financial, Core HR and ML and Data Science Platforms.
Acxiom has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday and Microsoft.
Acxiom recently adopted applications including
6sense Account Engagement Platform in 2022, Snowflake Data Warehouse in 2021 and DocuSign eSignature in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Acxiom’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Acxiom’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Acxiom technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.