Suzhou, 215021,
China
Adidas China Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas China and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7666 Adidas China employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adidas China has purchased the following applications: Live800 Live Chat for Chatbots and Conversational AI in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Cloudinary DAM for Digital Asset Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas China is running and its propensity to invest more and deepen its relationship with Live800 , Cisco Systems , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adidas China revenues, which have grown to $3.74 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas China intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Live800 | Legacy | Live800 Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Adidas China implemented Live800 Live Chat on its website. Live800 Live Chat in the Chatbots and Conversational AI category provided real time conversational engagement embedded into the ecommerce front end.
The deployment centered on embedding the Live800 web chat widget across the ecommerce site, configuring session management, visitor routing rules, and the agent console for handling live conversations. Functional capabilities described or typical for the application included canned responses, conversation transcripts, queueing and escalation workflows, and automation to triage inquiries before agent handoff.
Operational scope focused on online customer service and digital commerce functions for Adidas China, supporting customer support agents handling sales inquiries and service requests through the website. The Live800 Live Chat application served as the primary web channel for conversational engagement on adidas.com.cn.
Governance emphasized chat handling workflows, agent access controls, canned reply maintenance and transcript retention to support consistent service delivery. Ongoing configuration and management were conducted within digital commerce and customer service teams to maintain conversational rules and agent routing.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudinary | Legacy | Cloudinary DAM | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2014 | 2014 |
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Customer Data Platform | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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