Adidas Portugal
Avenida Dom Joao Ii, 45 12,
Lisboa, 1990-084,
Portugal
Lisboa, 1990-084,
Portugal
351 210 424 400
Retail
Adidas Portugal Technographics
Adidas Portugal Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adidas Portugal and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 206 Adidas Portugal employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adidas Portugal has purchased the following applications: SAP S/4 HANA for ERP Financial in 2023, SAP SuccessFactors Employee Central for Core HR in 2019, SDL Tridion for Content Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adidas Portugal is running and its propensity to invest more and deepen its relationship with SAP , Klarna , SDL or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adidas Portugal revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adidas Portugal intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adidas Portugal Tech Stack and Enterprise Applications
Adidas Portugal ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP | n/a | 2023 | 2024 |
In 2023 Adidas Portugal migrated from SAP ERP ECC 6.0 to SAP S/4 HANA as a core ERP Financial implementation, embedding the SAP S/4 HANA suite into its global SAP landscape. The initiative is anchored in the Porto TecMaia product team and aligns with the company goal of strengthening finance capabilities across a global footprint of business services, technology and analytics, digital, and supply chain management.
The deployment focused on SAP FI/CO capabilities with an explicit emphasis on continuous accounting workflows, month end closing support, currency translation and revaluation, intercompany postings, journal entry processing, asset accounting and RE-FX, and payroll processing. SAP S/4 HANA was configured to support cross-functional integration points with SD and MM as part of standard financial process orchestration and to ensure accounting entries reflect upstream order to cash and procure to pay flows.
Architecturally the program was run as a product-led setup within the existing SAP landscape, using agile delivery artifacts and tooling such as Jira, Confluence and ARIS, and following a life cycle from ideation through creation to operation. The operating model places technical and business counterparts in a regular collaboration pattern, with reporting into a Product Area Tech Lead or Tech Chapter Lead, and coordination with Product Owners and Agile Experts to manage releases and continuous improvements.
Operational scope covered finance and accounting functions across the organization, explicitly touching treasury related currency processes, payroll, fixed assets, and intercompany accounting, while aligning financial master data and transactional controls with SD and MM modules. Governance shifted toward product team accountability for month end close and continuous accounting, accompanied by explicit role expectations for SAP FI/CO consultants and a focus on upskilling and internal growth as part of the rollout.
The program is described by adidas as a strategic step toward enabling a more digital finance foundation, with SAP S/4 HANA positioned to support ongoing process modernization and the company commitment to internal skills development and hybrid working practices.
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
Adidas Portugal HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP HCM (HR) | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2019 | 2020 |
In 2019, Adidas Portugal implemented SAP SuccessFactors Employee Central as its Core HR platform, replacing SAP HCM (HR). The initiative was executed inside a formal HR Transformation Program that integrated three defined workstreams, Integration and Migration, End to End Hiring and Retrofit, to move core personnel data and processes into the cloud.
The deployment centered on SAP SuccessFactors Employee Central to centralize employee records, organizational structure, and standard Core HR processes. The program also incorporated SAP SuccessFactors Attract and Hire capabilities, with a product led approach for Talent Acquisition, and included stewardship of the Career Site and related recruitment configuration.
Integrations were coordinated through the Integration and Migration workstream, migrating master data from SAP HCM and aligning connectivity between Employee Central, the Career Site, and Qualtrics for candidate and employee feedback workflows. Operational coverage targeted HR and Talent Acquisition functions within the Porto hub, positioning SAP SuccessFactors Employee Central as the system of record for employee lifecycle processes.
Governance and rollout were managed through a PMO aligned model with a named point of contact for Talent Acquisition, SAP SuccessFactors release management, coordination with an external provider, and active cross-stream decision making. The Porto Hub adiBuddies Governance Model oversaw seven streams, enabling stakeholder management, milestone tracking, and risk oversight during the implementation.
|
|
|
|
|
Learning and Development | HCM |
|
2019 | 2020 |
|
Adidas Portugal Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SDL | Legacy | SDL Tridion | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Adidas Portugal implemented SDL Tridion as its Content Management solution on the adidas.pt website. The deployment centralized web content authoring and publishing to manage product pages, marketing pages, and localized Portuguese content for the public site.
SDL Tridion was configured to support content authoring, templating, component-based reuse, workflow approvals, and localization capabilities consistent with Content Management platforms. Operational ownership is positioned with marketing and e-commerce content teams, supported by editorial governance and role-based workflows that control content creation and publishing lifecycles for the adidas.pt website.
|
Adidas Portugal eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2015 | 2015 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2018 | 2018 |
|
|
|
|
|
Product Information Management | eCommerce |
|
2018 | 2018 |
|
Adidas Portugal CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Data Management Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2022 | 2022 |
|
Adidas Portugal ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2018 | 2018 |
|
Adidas Portugal Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Procurement | Procurement |
|
2019 | 2019 |
|
Adidas Portugal IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
IT Decision Makers and Key Stakeholders at Adidas Portugal
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adidas Portugal Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adidas Portugal IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adidas Portugal digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Adidas Portugal Technographics
Adidas Portugal is a Retail organization based in Portugal,
with around 206 employees and annual revenues of $100.0 million.
Adidas Portugal operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Employee Central and SDL Tridion,
covering areas like ERP Financial, Core HR and Content Management.
Adidas Portugal has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and SDL.
Adidas Portugal recently adopted applications including
SAP S/4 HANA in 2023, Klarna Payments in 2022 and Playable Leadfamly in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adidas Portugal’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adidas Portugal’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adidas Portugal technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.