Aditya Birla Group
Aditya Birla Centre, S K Ahire Marg, Worli,
Mumbai, 400030,
India
Mumbai, 400030,
India
91 22 2499 5000
Manufacturing
Aditya Birla Group Technographics
Aditya Birla Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aditya Birla Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 187000 Aditya Birla Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aditya Birla Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2022, Oracle PeopleSoft Absence Management for Absence and Leave Management in 2010, Blue Machines AI for Chatbots and Conversational AI in 2026 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aditya Birla Group is running and its propensity to invest more and deepen its relationship with SAP , Oracle , HfactoR or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aditya Birla Group revenues, which have grown to $75.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aditya Birla Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aditya Birla Group Tech Stack and Enterprise Applications
Aditya Birla Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2022 | 2024 |
In 2022, Aditya Birla Group implemented SAP S/4 HANA as its ERP Financial platform to centralize financial operations and improve visibility and accessibility of data across its fashion business unit, ABFRL. The SAP S/4 HANA implementation framed the enterprise financial function within a single transactional ledger and reporting fabric to support group level financial consolidation and operational accounting flows.
The deployment emphasized core financial management capabilities typical of ERP Financial systems, including general ledger processing, accounts payable and receivable workflows, fixed asset accounting and consolidated financial reporting. SAP S/4 HANA was configured to enforce standard chart of accounts and period close orchestration, aligning month end and statutory reporting processes with operational data feeds.
Operational integration focused on consolidating transactional inputs and master data into SAP S/4 HANA, improving accessibility of sales, inventory and cost information for finance teams through SAP standard interfaces and data models. The scope targeted finance, accounting and treasury functions within the Aditya Birla Fashion business, enabling a single source of financial truth for downstream reporting and planning.
Governance changes accompanied the technical rollout, with centralized master data governance, role based access controls and harmonized finance processes to reduce reconciliation overhead and improve data quality. The stated outcome was improved visibility and accessibility of data across ABFRL, delivered via the SAP S/4 HANA ERP Financial implementation.
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Aditya Birla Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft Absence Management | Absence and Leave Management | HCM | n/a | 2010 | 2010 |
In 2010 Aditya Birla Group implemented Oracle PeopleSoft Absence Management. The deployment targeted Absence and Leave Management within the enterprise PeopleSoft HRMS suite to support HR, compensation and performance management business functions across the organization.
The implementation covered administration of multiple PeopleSoft HRMS modules, including Workforce Administration, Position Management, Performance Management, Base and Variable Compensation, and Absence Management, with Oracle PeopleSoft Absence Management configured as the core attendance and leave engine. Functional workstreams included configuration of absence types and eligibility, setup of accrual and carryover rules, design of approval workflows, and administration of the Annual Performance and Compensation Review process from creation of Variable Pay Plans and Compensation Cycles through generation of salary review letters.
Operational integration occurred inside the PeopleSoft HRMS environment with shared master data and transactional coordination between absence, compensation and performance modules, and reporting delivered as MIS and ad hoc outputs to key stakeholders. Support scope included ongoing data audits with recommendations for changes, frontline support to unit HR teams on queries, and preparation of user guides and training materials to sustain operations.
Governance emphasized adherence to standard operating procedures and regular data quality audits to maintain policy compliance across absence and review processes. Responsibilities included producing stakeholder reports, supporting ad hoc reporting requests, and continuous process improvement activities focused on PeopleSoft configuration and operational workflows.
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Compensation Management | HCM |
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2010 | 2010 |
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Core HR | HCM |
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2010 | 2010 |
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Learning and Development | HCM |
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2010 | 2010 |
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Payroll | HCM |
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2010 | 2010 |
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Performance and Goal Management | HCM |
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2010 | 2010 |
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Performance and Goal Management | HCM |
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2023 | 2023 |
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Recruiting | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2010 | 2010 |
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Aditya Birla Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Blue Machines AI | Legacy | Blue Machines AI | Chatbots and Conversational AI | AI-Powered Application | n/a | 2026 | 2026 |
In 2026, Aditya Birla Group implemented Blue Machines AI as part of a voice automation initiative within its financial services arm, Aditya Birla Capital. Blue Machines AI was deployed as a Chatbots and Conversational AI application to introduce conversational voice automation across customer contact channels.
The deployment emphasized conversational and speech capabilities, including speech recognition, natural language understanding, intent classification, conversational flow orchestration, and agent assist functionality. Blue Machines AI was configured to manage inbound voice interactions and to automate routine resolution paths while allowing seamless escalation to human agents through defined conversation handoffs.
Architecturally the implementation was positioned as a conversational layer with API driven connectors to contact center telephony and enterprise back end systems, enabling session orchestration and contextual data exchange. Operational coverage focused on contact center operations within Aditya Birla Capital, supporting call routing, automated authentication prompts, and scripted dialogue flows for common customer inquiries.
Governance and rollout followed a staged approach, with centralized monitoring, conversational model governance, and iterative update cycles for language models and dialogue trees. Training for contact center staff and quality assurance processes were instituted to manage conversational model tuning and to maintain compliance with corporate voice interaction policies.
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Aditya Birla Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Aditya Birla Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Aditya Birla Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Aditya Birla Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2008 | 2008 |
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Aditya Birla Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Aditya Birla Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2016 | 2016 |
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Aditya Birla Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2016 | 2016 |
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Aditya Birla Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Aditya Birla Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Aditya Birla Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2020 | 2020 |
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Threat Modeling | CyberSecurity |
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2021 | 2021 |
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Aditya Birla Group Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Video Surveillance System | Physical Security |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Aditya Birla Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Chief Information Officer | CXO | IT | |
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CFO | CXO | Finance | |
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Deputy General Manager IT | Manager | Finance | |
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Head - Digital Transformation & Customer Analytics | Director | Customer Service | |
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Apps Being Evaluated by Aditya Birla Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aditya Birla Group IT executives and key decision makers. This section highlights Aditya Birla Group's latest recorded technology evaluations, including Manhattan LogPro WMS (Built with IBM AS/400) for Warehouse Management on 2026-04-21, Anaplan Platform for EPM on 2026-04-16, and Google Cloud Platform (GCP) for Application Hosting and Computing Services on 2026-03-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aditya Birla Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-04-21 | Aditya Birla Group | Evaluated | Manhattan Associates | Manhattan LogPro WMS (Built with IBM AS/400) | Warehouse Management | SCM |
| 2026-04-16 | Aditya Birla Group | Evaluated | Anaplan | Anaplan Platform | EPM | EPM |
| 2026-03-09 | Aditya Birla Group | Evaluated | Google Cloud Platform (GCP) | Application Hosting and Computing Services | IaaS | |
| 2026-01-19 | Aditya Birla Group | Evaluated |
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Core HR | HCM |
| 2026-01-15 | Aditya Birla Group | Evaluated |
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Asset Performance Management | ERP Services and Operations |
| 2025-03-11 | Aditya Birla Group | Evaluated |
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Analytics and BI | Analytics and BI |
| 2025-02-27 | Aditya Birla Group | Evaluated |
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Core HR | HCM |
| 2024-10-28 | Aditya Birla Group | Evaluated |
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Analytics and BI | Analytics and BI |
| 2024-10-01 | Aditya Birla Group | Evaluated |
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Learning and Development | HCM |
FAQ - APPS RUN THE WORLD Aditya Birla Group Technographics
Aditya Birla Group is a Manufacturing organization based in India,
with around 187000 employees and annual revenues of $75.00 billion.
Aditya Birla Group operates a diverse technology stack with applications such as
SAP S/4 HANA, Oracle PeopleSoft Absence Management and Blue Machines AI,
covering areas like ERP Financial, Absence and Leave Management and Chatbots and Conversational AI.
Aditya Birla Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Oracle and Blue Machines AI.
Aditya Birla Group recently adopted applications including
Blue Machines AI in 2026, HfactoR Performance Management in 2023 and SAP S/4 HANA in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aditya Birla Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aditya Birla Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aditya Birla Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.