Adweek
261 Madison Ave, 8th Floor,
New York, 10016, NY,
United States
New York, 10016, NY,
United States
1 212-493-4262
Media
Adweek Technographics
Adweek Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Adweek and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Adweek employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Adweek has purchased the following applications: Stripe Payments for Payment Processing in 2020, GumGum for Artificial Intelligence Marketing in 2019, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Adweek is running and its propensity to invest more and deepen its relationship with Stripe , GumGum , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Adweek revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Adweek intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Adweek Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Stripe | Legacy | Stripe Payments | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Adweek implemented Stripe Payments on its website to centralize online Payment Processing for its digital properties. Adweek implemented Stripe Payments as the primary merchant-facing payment interface to capture card transactions and alternative online payment methods embedded in site checkout flows.
The deployment leverages Stripe Payments patterns such as hosted checkout and tokenization to reduce PCI scope, and exposes capabilities for payment capture, payment method management, and transaction reporting typical of Payment Processing platforms. Integration is limited to Adweek's website front end and payment endpoints, supporting finance and digital product teams in reconciliation and payment operations, with governance oriented around site-level payment controls and operational configuration rather than enterprise back office integration.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Adweek deployed GumGum on its website. Adweek implemented GumGum, an Artificial Intelligence Marketing application, to provide on-page contextual advertising and visual content analysis for its digital properties. The deployment concentrated on web page instrumentation to surface content-aware ad placements and audience signals for ad operations.
The implementation leveraged GumGum's contextual and computer vision capabilities to align creative placement with editorial content, with operational ownership residing in ad operations and digital marketing teams. GumGum was configured to operate at the site level, informing advertising inventory decisions and campaign targeting across Adweek's website. Adweek GumGum Artificial Intelligence Marketing supports marketing and advertising operations on the site.
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Adweek deployed Zoom as its Audio Video and Web Conferencing application. The deployment surfaces Zoom on Adweek's public website, embedding meeting and webinar join flows to support publisher events and live audience sessions directly from site pages.
Zoom was configured to deliver core Audio Video and Web Conferencing capabilities including scheduled meetings, webinar sessions, screen sharing, cloud recording, and attendee management. The configuration aligns with publisher workflows, enabling hosted interviews, editorial coordination, and webinar-style audience engagement.
Operational use spans editorial, marketing, and events teams within Adweek's United States operations, with Zoom used for internal collaboration and external-facing events. The website integration indicates coordination between web content management and conferencing administration to present registration, join links, and recorded content to site visitors.
Governance appears centered on account-level administration, with role-based host permissions, meeting security controls, and recording retention policies to manage access and distribution. The rollout balances public event exposure on the website with internal editorial collaboration, applying standard Audio Video and Web Conferencing controls to support publisher requirements.
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2013 | 2013 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Adweek
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Adweek Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Adweek IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Adweek digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Adweek Technographics
Adweek is a Media organization based in United States,
with around 450 employees and annual revenues of $40.0 million.
Adweek operates a diverse technology stack with applications such as
Stripe Payments, GumGum and Zoom,
covering areas like Payment Processing, Artificial Intelligence Marketing and Audio Video and Web Conferencing.
Adweek has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stripe, GumGum and Zoom Video Communications.
Adweek recently adopted applications including
Hotjar in 2021, Salesforce Sales Cloud in 2021 and Stripe Payments in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Adweek’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Adweek’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Adweek technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.