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Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Affinity Manufacturing Tech Stack and Enterprise Applications

Affinity Manufacturing AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Tidio Legacy Tidio Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021 Affinity Manufacturing implemented Tidio Live Chat on its public website https://www.machining.ca/. Affinity Manufacturing uses Tidio Live Chat, a Chatbots and Conversational AI application, to provide website visitor engagement and first-line customer support for its Canada-based machining business. The deployment is an embedded chat widget on the corporate site, exposed to incoming traffic for real-time interaction and asynchronous message capture. Configuration leverages standard Chatbots and Conversational AI capabilities such as live chat operator console, automated chatbot conversation flows, canned responses, and lead capture forms. The setup is sized for a 10-employee organization and focuses on handling sales inquiries and customer support, with messages routed to staff via email and mobile notifications and templates managed by internal personnel. Operational coverage is limited to the company website and core customer-facing functions, with governance handled through centralized message triage and template updates by the internal team.
Chatbots and Conversational AI AI-Powered Application 2022 2022
Affinity Manufacturing Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, Affinity Manufacturing implemented Microsoft 365 for Collaboration. The cloud-hosted Microsoft 365 deployment is used on the company website and was provisioned to provide core productivity and external contact capabilities for the 10-person Canadian machining firm. The implementation focused on tenant-level user provisioning, subscription licensing, and browser-based access to email and office applications. Microsoft 365 provides Collaboration capabilities via Exchange Online for email, SharePoint Online and OneDrive for document storage and sharing, and Microsoft Teams for team communication, underpinning business functions including production planning, sales, procurement and administration. Operational governance is centralized through a single cloud tenant with administrator controls, account and access management, and shared document libraries and mailboxes to support lightweight workflows across the organization.
Affinity Manufacturing CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Freshworks Legacy Freshworks Zarget Marketing Analytics CRM n/a 2021 2021
In 2021 Affinity Manufacturing deployed Freshworks Zarget as its Marketing Analytics solution on the company website. The implementation is a single-site web instrumentation focused deployment for the 10-person Canadian manufacturer, positioning Freshworks Zarget as the primary Marketing Analytics application to capture on-page behavior, conversion events, and experiment results to inform marketing and customer acquisition workflows. The rollout included embedding the Freshworks Zarget JavaScript snippet for event tracking and session capture, configuring A/B testing experiments and funnel analysis workflows consistent with Marketing Analytics practice, and mapping form and conversion events to internal lead handling processes. Operational ownership is centered in marketing with lightweight governance for experiment approvals and measurement, and the configuration emphasizes site-level analytics, conversion optimization, and campaign measurement rather than cross-platform enterprise orchestration.
Affinity Manufacturing IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2021 2021
Content Delivery Network IaaS 2021 2021

IT Decision Makers and Key Stakeholders at Affinity Manufacturing

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Affinity Manufacturing Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Affinity Manufacturing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Affinity Manufacturing digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Affinity Manufacturing Technographics
Affinity Manufacturing is a Manufacturing organization based in Canada, with around 10 employees and annual revenues of $1.0 million.
Affinity Manufacturing operates a diverse technology stack with applications such as Tidio Live Chat, Microsoft 365 and Freshworks Zarget, covering areas like Chatbots and Conversational AI, Collaboration and Marketing Analytics.
Affinity Manufacturing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Tidio, Microsoft and Freshworks.
Affinity Manufacturing recently adopted applications including Freshdesk Messaging (Formerly Freshchat) in 2022, Tidio Live Chat in 2021 and Freshworks Zarget in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Affinity Manufacturing’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Affinity Manufacturing’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Affinity Manufacturing technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.