AFPRO
Berenkoog 67,
ALKMAAR, 1822 BN,
Netherlands
ALKMAAR, 1822 BN,
Netherlands
31 72 567 5500
Manufacturing
AFPRO Technographics
AFPRO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AFPRO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 AFPRO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AFPRO has purchased the following applications: Exact Online for ERP Financial in 2020, Tawk.to for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AFPRO is running and its propensity to invest more and deepen its relationship with Exact Software , Tawk.to , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AFPRO revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AFPRO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AFPRO Tech Stack and Enterprise Applications
AFPRO ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Online | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, AFPRO implemented Exact Online as their ERP Financial application. AFPRO uses Exact Online on their website to embed accounting and invoice processing into online sales workflows. The deployment supports the company's finance and sales functions for this Netherlands-based manufacturing firm of about 150 employees.
Exact Online was configured to provide core accounting, accounts receivable and payable, invoicing, bank reconciliation, and statutory VAT reporting capabilities consistent with ERP Financial expectations. Operational coverage centers on the finance department with direct linkage to e-commerce touchpoints on the corporate website, enabling order-to-cash documentation to flow into Exact Online. Governance emphasized centralizing financial records and standardizing invoice and reconciliation processes across the organization.
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AFPRO AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, AFPRO deployed Tawk.to on its public website to add Chatbots and Conversational AI capabilities for live customer engagement. The Tawk.to widget is implemented as an embedded web chat interface connecting site visitors to AFPRO agents, providing the company with a customer-facing conversational layer on afprofilters.com. The deployment focuses on website-based interaction rather than on-premise installations, aligning with common cloud-hosted chat widget architectures.
Configuration centers on real-time messaging, proactive visitor messaging, session handoff workflows, and basic visitor context capture to support customer service and commercial inquiry handling. Operational scope covers AFPRO's customer support and sales intake workflows, with the customer service team responsible for chat routing and response governance. Tawk.to is therefore serving as the primary Chatbots and Conversational AI touchpoint for AFPRO's web customers.
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AFPRO Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, AFPRO implemented Microsoft 365 to centralize collaboration across the organization. AFPRO implemented Microsoft 365 in the Collaboration category to provide cloud-hosted email, Teams-based communications, SharePoint document management and file storage, supporting business functions such as engineering, manufacturing operations, sales and administration. The company is using Microsoft 365 on their website as part of its public and employee-facing digital presence, and the full application name Microsoft 365 is used for identity and content delivery scenarios.
Deployment is structured around Microsoft 365 SaaS subscriptions provisioned for the Netherlands-based workforce, with configuration focused on workspace collaboration, document versioning, and shared calendars. Governance emphasis covers user access, content classification and administrative roles to align Collaboration capabilities with departmental workflows. Operational coverage spans corporate offices and support functions across AFPRO, with implementation scope reflecting the needs of a 150-employee manufacturing organization rather than enterprise-scale customization.
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AFPRO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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AFPRO ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2022 | 2022 |
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AFPRO PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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AFPRO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at AFPRO
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AFPRO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AFPRO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AFPRO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AFPRO Technographics
AFPRO is a Manufacturing organization based in Netherlands,
with around 150 employees and annual revenues of $25.0 million.
AFPRO operates a diverse technology stack with applications such as
Exact Online, Tawk.to and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
AFPRO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Exact Software, Tawk.to and Microsoft.
AFPRO recently adopted applications including
Tawk.to in 2022, MessageGears in 2022 and ClickDimensions Marketing Automation in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AFPRO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AFPRO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AFPRO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.