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Ahrefs Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ahrefs and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Ahrefs employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ahrefs has purchased the following applications: Checkout.com for Payment Processing in 2022, Appcues for Digital Adoption in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ahrefs is running and its propensity to invest more and deepen its relationship with Checkout.com , Appcues , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ahrefs revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ahrefs intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Checkout.com | Legacy | Checkout.com | Payment Processing | ERP Financial Management | n/a | 2022 | 2022 |
In 2022, Ahrefs implemented Checkout.com on their website. The deployment positions Checkout.com as the Payment Processing platform for customer-facing checkout and card payment flows across Ahrefs web properties, aligning the application with Ahrefs business function of revenue capture and subscription billing management.
The implementation foregrounds web-integrated checkout components paired with server-side tokenization and card authorization typical of Payment Processing deployments. Functional surface area includes hosted checkout integration, card processing, tokenization for card on file, payment capture and refund configuration, and webhook-driven eventing for transaction lifecycle handling. Operational ownership is centered in web engineering and payments operations, with governance focused on PCI scope minimization through client-side tokenization and configured reconciliation workflows.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Appcues | Legacy | Appcues | Digital Adoption | HCM | n/a | 2017 | 2017 |
In 2017 Ahrefs deployed Appcues on their website, implementing the Digital Adoption application to deliver in-context guidance and onboarding across its customer-facing site. The deployment uses the standard client-side embed model, with Appcues rendering overlays, guided flows, and checklists in-browser to steer trial users and logged in customers through targeted product experiences.
Functionally Ahrefs leverages Appcues for onboarding flows, contextual tooltips, microsurveys, and segmented experience targeting, aligning the Digital Adoption tooling with product, growth, marketing, and customer success workflows. Governance and content management are handled through centralized authoring and staged rollouts, using segmentation to control who sees which experiences and to iterate copy and flows on the site based on behavioral signals captured by the Appcues implementation.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2012 | 2012 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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