Springfield, 65802, MO,
United States
Airstream of Springfield Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Airstream of Springfield and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Airstream of Springfield employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Airstream of Springfield has purchased the following applications: Dealertrack DMS for Dealership Management in 2023, InteractRV CMS for Content Management in 2026, DealerSocket CRM for Automotive Dealership CRM in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Airstream of Springfield is running and its propensity to invest more and deepen its relationship with Cox Automotive , InteractRV , AudioEye or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Airstream of Springfield revenues, which have grown to $12.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Airstream of Springfield intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cox Automotive | Legacy | Dealertrack DMS | Dealership Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023 Airstream of Springfield implemented Dealertrack DMS to underpin its Dealership Management capabilities and to power customer-facing functions on its public website. Dealertrack DMS is used on their website to publish up-to-date vehicle inventory, capture leads, and route online inquiries into dealership sales and service workflows.
The deployment focuses on website integration, with Dealertrack DMS acting as the system of record for inventory listings and online retailing workflows and supporting VIN-level detail pages and appointment scheduling interfaces commonly associated with Dealership Management platforms. Operational scope covers the dealership sales and service business functions in the United States, and governance centers on centralizing vehicle data and lead handling inside Dealertrack DMS to standardize online-to-dealer processes.
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| InteractRV | Legacy | InteractRV CMS | Content Management | Content Management | n/a | 2026 | 2026 |
In 2026, Airstream of Springfield implemented InteractRV CMS to manage content on its public website, consolidating content workflows under a Content Management platform. The deployment positions InteractRV CMS as the primary authoring and publishing layer for dealership pages, inventory listings, media assets, and promotional content.
InteractRV CMS is used as the website content platform and is configured for editorial authoring, templated page layouts, media library management, scheduled publishing, and SEO metadata controls. For a 30 person dealership, the implementation emphasizes lightweight role based access control and template reuse to streamline content creation and reduce ongoing maintenance.
Operational ownership centers on marketing and dealership staff who perform content updates and inventory copy refreshes, with administrative oversight for user accounts and template updates. The InteractRV CMS deployment on the Airstream of Springfield website handles front end publishing and site administration, with no external integrations disclosed in the source.
|
|
|
|
|
Web Content Management | Content Management |
|
2023 | 2023 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solera | Legacy | DealerSocket CRM | Automotive Dealership CRM | CRM | n/a | 2023 | 2023 |
|
|
|
|
|
Customer Experience | CRM |
|
2025 | 2025 |
|
|
|
|
|
Tag Management | CRM |
|
2023 | 2023 |
|
|
|
|
|
Tag Management | CRM |
|
2023 | 2023 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2026 | 2026 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2026 | 2026 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2023 | 2023 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||