Al Masraf
Hamdan Bin Mohammed St - Al Zahiyah,
Abu Dhabi, x,
United Arab Emirates
Abu Dhabi, x,
United Arab Emirates
971 600 529999
Banking and Financial Services
Al Masraf Technographics
Al Masraf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Al Masraf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 391 Al Masraf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Al Masraf has purchased the following applications: Oracle Cloud HCM for Core HR in 2017, Temenos T24 for Core Banking in 2017, DocuSign eSignature for Digital Signing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Al Masraf is running and its propensity to invest more and deepen its relationship with Oracle , Temenos , App4Legal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Al Masraf revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Al Masraf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Al Masraf Tech Stack and Enterprise Applications
Al Masraf HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud HCM | Core HR | HCM | n/a | 2017 | 2018 |
In 2017, Al Masraf implemented Oracle Cloud HCM to consolidate Core HR functions across the bank. The deployment positioned Oracle Cloud HCM as the central human capital management platform supporting HR operations and payroll interfaces for the institution.
Configuration work centered on standard Core HR capabilities, including centralized employee records and organizational management, time and absence tracking, payroll interfacing, HR self service, and talent data management. Oracle Cloud HCM was configured to enforce consistent data models and role based access for employee lifecycle processes and workforce administration.
The implementation included a documented integration between Oracle Cloud HCM and the Temenos T24 Core Banking system, using secure API based exchanges to synchronize payroll posting and employee account information. Integration touchpoints focused on transmitting payroll clearing data and staff account provisioning to T24, and on reconciling payroll transactions between HR and the core banking ledger.
Operational governance was structured across HR and Finance, with centralized master data controls, defined reconciliation workflows for payroll, and audit oriented access controls to support compliance reporting. Rollout emphasized standardized HR processes, change control for entitlements, and operational handoffs between HR operations and finance for ongoing payroll governance.
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Al Masraf ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Temenos | Legacy | Temenos T24 | Core Banking | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Al Masraf implemented Temenos T24 for Core Banking, initiating a consolidation of multiple systems into a single Temenos T24 instance to support its retail and Islamic banking operations. The deployment established Temenos T24 as the bank's primary Core Banking platform for customer lifecycle management and transaction processing.
The implementation configured core modules including Customer, Accounts, Loans, Deposits, CRM, Accounting, Reporting, and Provisioning, leveraging Temenos GLOBUS and T24 AA expertise noted in the program. Workstreams emphasized techno-functional configuration, retail banking product configuration, and Islamic banking parameterization to support Sharia compliant deposit and financing products.
Operational coverage targeted front-to-back business functions, including customer servicing, deposit operations, loan lifecycle management, general ledger accounting, provisioning workflows, and regulatory reporting. The Temenos T24 platform was positioned to unify account servicing, clearing and settlement flows, and accounting postings under a centralized core ledger and reporting model.
Program governance was anchored by Temenos T24 specialists with technical and techno-functional roles, T24 AA subject matter expertise, and domain focus on retail and Islamic banking. Governance activities concentrated on aligning accounting and provisioning controls, configuring reporting frameworks, and coordinating the transformation of multiple systems into the Temenos T24 Core Banking environment.
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Legal Practice Management | ERP Services and Operations |
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2015 | 2016 |
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Al Masraf Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2022 | 2022 |
In 2022, Al Masraf implemented DocuSign eSignature as a Digital Signing solution on its public website. The deployment embeds DocuSign eSignature into customer-facing workflows to capture legally binding electronic signatures for account opening, consent capture, and document authorization, positioning the application as the bank's primary web-based signature channel.
The implementation leverages DocuSign eSignature capabilities such as templated envelope workflows, embedded signing sessions, role-based signer routing, and persistent audit trails to standardize signature sequences and evidence collection for compliance. Governance changes centralized signature policy and approval workflows within customer onboarding and legal review processes, with operational coverage focused on retail banking customer interactions through the UAE-facing website. The Al Masraf DocuSign eSignature Digital Signing configuration emphasizes web-based signature capture, template-driven execution, and tamper-evident audit logging as core functional modules supporting document authorization and customer onboarding.
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Al Masraf CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2019 | 2019 |
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Al Masraf IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Al Masraf CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Al Masraf
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Al Masraf Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Al Masraf IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Al Masraf digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Al Masraf Technographics
Al Masraf is a Banking and Financial Services organization based in United Arab Emirates,
with around 391 employees and annual revenues of $70.0 million.
Al Masraf operates a diverse technology stack with applications such as
Oracle Cloud HCM, Temenos T24 and DocuSign eSignature,
covering areas like Core HR, Core Banking and Digital Signing.
Al Masraf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Temenos and DocuSign.
Al Masraf recently adopted applications including
DocuSign eSignature in 2022, DigitalOcean Droplets in 2021 and Intuit Mailchimp in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Al Masraf’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Al Masraf’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Al Masraf technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.