Al Serra Buick GMC
6201 S Saginaw St,
Grand Blanc, 48439-8139, MI,
United States
Grand Blanc, 48439-8139, MI,
United States
1 810-202-0226
Automotive
Al Serra Buick GMC Technographics
Al Serra Buick GMC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Al Serra Buick GMC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Al Serra Buick GMC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Al Serra Buick GMC has purchased the following applications: Hireology for Recruiting, Applicant Tracking System in 2019, CDK Global DMS for Dealership Management in 2016, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Al Serra Buick GMC is running and its propensity to invest more and deepen its relationship with Hireology , CDK Global , RouteOne or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Al Serra Buick GMC revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Al Serra Buick GMC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Al Serra Buick GMC Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hireology | Legacy | Hireology | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Al Serra Buick GMC implemented Hireology to centralize recruiting and applicant tracking. Hireology, the Recruiting,Applicant Tracking System, is embedded on the dealership website to capture candidates and publish open jobs directly through the public careers flow, supporting hiring for a single-site dealership operating in the United States with approximately 40 employees.
The implementation focused on standard applicant tracking capabilities including job posting management, candidate profile ingestion, pipeline staging, interview scheduling, and workflow-based candidate screening configured for dealership hiring needs. Operational use is centered on HR and hiring managers who access Hireology through the website integration to manage role-level workflows, with administrative configuration for user roles and permissions to govern applicant access and review processes.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Al Serra Buick GMC implemented CDK Global DMS. CDK Global DMS serves as the dealership platform in the Dealership Management category, providing the dealer with a centralized application to support core business functions for automotive retail and service operations.
The deployment configures CDK Global DMS modules aligned to small dealer operations, including inventory management and vehicle merchandising, sales deal processing and finance and insurance workflows, parts management, service scheduling and repair order management, and customer relationship records. Configuration is consistent with a single site, consolidated data model that emphasizes front‑office to back‑shop transactional flows and customer lifecycle tracking.
CDK Global DMS is used on the Al Serra Buick GMC website to surface live inventory and to capture leads and service appointment requests, integrating storefront publishing and online customer intake with the dealership system of record. The website integration routes inquiry and booking data into the DMS workflows for sales and service teams, enabling synchronous listings and basic web‑to‑system lead handling.
Operational coverage centers on dealership departments including sales, service, parts, and finance, with administrative governance maintained by dealership management through role based access and standard operating procedures for data entry and transaction reconciliation. Rollout and daily use reflect a single location implementation, with processes structured to align customer records, inventory status, and service scheduling inside CDK Global DMS.
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Loan Management | ERP Services and Operations |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Al Serra Buick GMC implemented LivePerson Conversational Cloud on its public website to introduce a web-based messaging channel for prospective buyers and service customers. The deployment positioned LivePerson Conversational Cloud as the dealership's Chatbots and Conversational AI platform, providing continuous customer engagement directly on the site.
Configuration focused on a site-embedded messaging widget, automated messaging flows for common inquiries, intent detection to surface customer needs, and live agent escalation to handle complex sales and service conversations. Conversation analytics and dashboarding were implemented to give supervisors visibility into chat volumes and topic trends.
Operational coverage centered on customer-facing sales and service interactions on the dealership website, with chats routed to front-line sales and service staff during business hours and automated handling outside staffed hours. The implementation emphasized web channel orchestration rather than additional back-office system integrations.
Governance included establishing conversational templates, escalation rules for agent handoff, and process changes to incorporate messaging into daily retail and service workflows. LivePerson Conversational Cloud was documented as the primary Chatbots and Conversational AI touchpoint for website-originated customer engagement at the dealership.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2016 | 2016 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2018 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Al Serra Buick GMC
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Al Serra Buick GMC Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Al Serra Buick GMC IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Al Serra Buick GMC digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Al Serra Buick GMC Technographics
Al Serra Buick GMC is a Automotive organization based in United States,
with around 40 employees and annual revenues of $10.0 million.
Al Serra Buick GMC operates a diverse technology stack with applications such as
Hireology, CDK Global DMS and LivePerson Conversational Cloud,
covering areas like Recruiting, Applicant Tracking System, Dealership Management and Chatbots and Conversational AI.
Al Serra Buick GMC has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Hireology, CDK Global and LivePerson.
Al Serra Buick GMC recently adopted applications including
Amazon EC2 in 2021, RouteOne Credit Application in 2020 and Adviserly in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Al Serra Buick GMC’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Al Serra Buick GMC’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Al Serra Buick GMC technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.