Al Serra
6185 S Saginaw Rd,
Grand Blanc, 48439-8139, MI,
United States
Grand Blanc, 48439-8139, MI,
United States
1 810-694-5600
Automotive
Al Serra Technographics
Al Serra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Al Serra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 Al Serra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Al Serra has purchased the following applications: Hireology for Recruiting, Applicant Tracking System in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, CDK Roadster for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Al Serra is running and its propensity to invest more and deepen its relationship with Hireology , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Al Serra revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Al Serra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Al Serra Tech Stack and Enterprise Applications
Al Serra HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hireology | Legacy | Hireology | Recruiting, Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Al Serra implemented Hireology on their website. The company deployed Hireology as its Recruiting,Applicant Tracking System to capture applicant submissions directly through the public careers pages and to centralize candidate data for hiring in its automotive retail operations. Hireology is used to present job postings, collect applications, and provide core applicant tracking capabilities tied to the website experience. The web based deployment indicates a hosted SaaS orientation focused on recruitment intake rather than on premise infrastructure.
The Hireology implementation concentrates functionality around job posting management, application intake, candidate pipelines, and basic interview scheduling workflows, aligning with standard Recruiting,Applicant Tracking System capabilities. Operational governance is centralized to company leadership and hiring managers given the two person organization, with the website acting as the primary sourcing channel and the Hireology dashboard serving as the single system of record for applicants. Integrations beyond the website are not specified, so the deployment is best characterized as a site embedded ATS workflow that captures and organizes candidate data for Al Serra. The narrative reiterates that Al Serra uses Hireology to manage recruiting activities through the Hireology Recruiting,Applicant Tracking System.
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Al Serra Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, Al Serra implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform to support business functions including corporate email, calendar and document collaboration. Google Workspace (Formerly Google G-Suite) provides Gmail, Google Calendar, Google Drive, Docs, Sheets and Slides for the two-person organization, delivering cloud hosted communication and content creation capabilities.
The deployment uses a cloud SaaS architecture provisioned on the company domain with a centralized Admin console for user provisioning, account and policy management and basic security controls. Operational scope is organization wide, covering communications, scheduling and document workflows, with governance focused on account administration and domain level policy configuration.
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2017 | 2017 |
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Al Serra eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Roadster | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 Al Serra implemented CDK Roadster as its customer-facing eCommerce platform. The deployment uses CDK Roadster on the Al Serra website to expose VIN level inventory, present vehicle merchandising, and capture online leads through site-based shopping and contact flows. CDK Roadster is the published application name used to manage storefront content and buyer interactions, and it is described here as the platform connecting web traffic to dealership sales activity.
The implementation is scoped to the single Al Serra site and is configured for core eCommerce capabilities common to dealership storefronts, including inventory presentation, search and merchandising, pricing display, and lead capture workflows that feed customer inquiries into dealership processes. Operational ownership is concentrated within the dealer website team and sales staff, with site configuration and content updates managed directly through the CDK Roadster interface. This Al Serra CDK Roadster eCommerce deployment supports retail vehicle sales and lead generation business functions without disclosed third party integration details.
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Al Serra CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Automotive Dealership CRM | CRM |
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2017 | 2017 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Al Serra ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Al Serra PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Al Serra IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Al Serra
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Al Serra Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Al Serra IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Al Serra digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Al Serra Technographics
Al Serra is a Automotive organization based in United States,
with around 2 employees and annual revenues of $1.0 million.
Al Serra operates a diverse technology stack with applications such as
Hireology, Google Workspace (Formerly Google G-Suite) and CDK Roadster,
covering areas like Recruiting, Applicant Tracking System, Collaboration and eCommerce.
Al Serra has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Hireology, Google and CDK Global.
Al Serra recently adopted applications including
Slack Connect in 2022, LiveRamp Platform in 2022 and Microsoft Clarity in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Al Serra’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Al Serra’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Al Serra technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.