Grand Blanc, 48439-8139, MI,
United States
Al Serra Technographics
Al Serra Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Al Serra and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2 Al Serra employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Al Serra has purchased the following applications: Hireology for Recruiting, Applicant Tracking System in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, CDK Roadster for eCommerce in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Al Serra is running and its propensity to invest more and deepen its relationship with Hireology , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Al Serra revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Al Serra intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Al Serra Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hireology | Legacy | Hireology | Recruiting, Applicant Tracking System | HCM | n/a | 2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Online Meeting Scheduling | Collaboration |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Roadster | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 Al Serra implemented CDK Roadster as its customer-facing eCommerce platform. The deployment uses CDK Roadster on the Al Serra website to expose VIN level inventory, present vehicle merchandising, and capture online leads through site-based shopping and contact flows. CDK Roadster is the published application name used to manage storefront content and buyer interactions, and it is described here as the platform connecting web traffic to dealership sales activity.
The implementation is scoped to the single Al Serra site and is configured for core eCommerce capabilities common to dealership storefronts, including inventory presentation, search and merchandising, pricing display, and lead capture workflows that feed customer inquiries into dealership processes. Operational ownership is concentrated within the dealer website team and sales staff, with site configuration and content updates managed directly through the CDK Roadster interface. This Al Serra CDK Roadster eCommerce deployment supports retail vehicle sales and lead generation business functions without disclosed third party integration details.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Automotive Dealership CRM | CRM |
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2017 | 2017 |
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Customer Engagement | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Al Serra
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Al Serra Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||