Alpha Buchhandlung
Alpha Buchhandlung Technographics
Alpha Buchhandlung Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Alpha Buchhandlung and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 78 Alpha Buchhandlung employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alpha Buchhandlung has purchased the following applications: Visa Authorize.Net for Payment Processing in 2022, Microsoft 365 for Collaboration in 2022, Adobe Commerce (ex Magento) for eCommerce in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alpha Buchhandlung is running and its propensity to invest more and deepen its relationship with Visa , PayPal , PAYONE or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alpha Buchhandlung revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alpha Buchhandlung intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Alpha Buchhandlung Tech Stack and Enterprise Applications
Alpha Buchhandlung ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Visa | Legacy | Visa Authorize.Net | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022 Alpha Buchhandlung implemented Visa Authorize.Net on their website https://www.alpha-buch.de/ to handle online card payments. Visa Authorize.Net is configured as the Payment Processing gateway for the e-commerce checkout and for authorization and settlement of card transactions. The deployment reflects a focused payment stack for the 78 employee German retail bookseller, centralizing online payment acceptance through Visa Authorize.Net.
The implementation emphasizes gateway functions typical of Payment Processing, including payment authorization, transaction capture, tokenization to reduce card data exposure, and basic fraud screening at the gateway level. Visa Authorize.Net is integrated into the storefront checkout flow so authorization identifiers and settlement status are attached to order records, enabling systematic transaction lifecycle tracking within the commerce workflow.
Operational scope covers e-commerce sales, finance reconciliation, and customer service workflows, with Payment Processing responsibilities consolidated around the Visa Authorize.Net integration. Governance changes include standardized transactional logging and settlement workflows to support finance reconciliation and customer service reference, and adjustments to payment acceptance procedures to align with card processing requirements.
|
 |
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
|
|
|
|
Payment Processing | ERP |
|
2022 | 2022 |
|
Alpha Buchhandlung Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Alpha Buchhandlung implemented Microsoft 365 as its primary Collaboration platform. Public source on the company website shows Microsoft 365 artifacts, confirming Microsoft 365 is actively used in their web presence.
The deployment follows a cloud SaaS tenant architecture leveraging Microsoft 365, with standard Collaboration capabilities implemented including Exchange Online for corporate email, SharePoint Online for intranet and content management, OneDrive for user file synchronization, and Microsoft Teams for real-time messaging and meetings. Microsoft 365 is positioned to provide core collaboration, document management, and communications across the organization.
Operational coverage spans Alpha Buchhandlung’s roughly 78 employees and targets both store-level activities and back-office functions that support retail and e-commerce operations. The presence of Microsoft 365 on the public site indicates coordination between the retailer’s web-facing assets and their Microsoft 365 tenant for content or service delivery.
Governance centers on tenant administration and centralized user provisioning, with role-based access and SharePoint permissioning used to manage content access across staff. For a small retailer of this size the Microsoft 365 Collaboration deployment emphasizes cloud-native administration, standardized user roles, and consolidated communication and file services under the Microsoft 365 platform.
|
Alpha Buchhandlung eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Alpha Buchhandlung deployed Adobe Commerce (ex Magento) to power its eCommerce storefront on the company website. The implementation centers on Adobe Commerce as the primary online sales platform for the retail business, supporting customer facing product pages and transaction flows.
The Adobe Commerce (ex Magento) implementation was configured to manage catalog management, product merchandising, pricing and promotions, shopping cart and checkout workflows, customer account management, and order management processes. Configuration emphasis was on product catalog structure, category and attribute modeling, storefront content management, and checkout configuration to support online order capture and fulfillment orchestration.
Operational coverage is focused on the online sales channel and the internal merchandising and fulfillment functions, with web operations and retail operations responsible for day to day catalog updates and order processing. Governance was structured around role based access for content and catalog editors, staged content publishing for the website, and centralized administration of product and storefront configuration by the in house eCommerce team. The implementation keeps the public website as the primary integration point for Adobe Commerce without listing external system integrations.
|
|
|
|
|
eCommerce | eCommerce |
|
2022 | 2022 |
|
Alpha Buchhandlung CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Automation | CRM |
|
2022 | 2022 |
|
|
|
|
|
Tag Management | CRM |
|
2016 | 2016 |
|
|
|
|
|
Tag Management | CRM |
|
2022 | 2022 |
|
Alpha Buchhandlung IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Alpha Buchhandlung
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Alpha Buchhandlung Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Alpha Buchhandlung IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Alpha Buchhandlung digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Alpha Buchhandlung Technographics
Alpha Buchhandlung is a Retail organization based in Germany,
with around 78 employees and annual revenues of $10.0 million.
Alpha Buchhandlung operates a diverse technology stack with applications such as
Visa Authorize.Net, Microsoft 365 and Adobe Commerce (ex Magento),
covering areas like Payment Processing, Collaboration and eCommerce.
Alpha Buchhandlung has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Visa, Microsoft and Adobe Systems.
Alpha Buchhandlung recently adopted applications including
Visa Authorize.Net in 2022, PayPal Braintree in 2022 and PAYONE in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Alpha Buchhandlung’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Alpha Buchhandlung’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Alpha Buchhandlung technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.