Colmenar Viejo, 28770,
Spain
Alvaro Villacanas Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Alvaro Villacanas and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 39 Alvaro Villacanas employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Alvaro Villacanas has purchased the following applications: MotorK CRM for Automotive Dealership CRM in 2023, New Relic APM for Application Performance Management in 2023, OVHcloud for Application Hosting and Computing Services in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Alvaro Villacanas is running and its propensity to invest more and deepen its relationship with MotorK , Google , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Alvaro Villacanas revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Alvaro Villacanas intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MotorK | Legacy | MotorK CRM | Automotive Dealership CRM | CRM | n/a | 2023 | 2023 |
In 2023, Alvaro Villacanas implemented MotorK CRM as its Automotive Dealership CRM to capture and manage customer interactions originating from its public website. The Spanish automotive business with 39 employees uses MotorK CRM on its site to centralize web lead capture and customer profile creation, making MotorK CRM the primary tool for online lead intake.
MotorK CRM was configured with standard Automotive Dealership CRM capabilities including lead management, contact and account records, a sales pipeline tailored to vehicle retail processes, appointment scheduling, and basic inventory alignment. The deployment follows a cloud SaaS model with role based access controls and enabled CRM modules, and the implementation emphasizes form to lead automation, email capture, and sales workflow orchestration.
Operational coverage is focused on sales and aftersales business functions in Spain, with governance enforced through role based permissions, lead assignment rules, and standardized sales stages to ensure consistent follow up. MotorK CRM serves as the system of record for website sourced leads, centralizing customer engagement, follow up scheduling, and reporting for the dealership business function.
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OVHcloud | Legacy | OVHcloud | Application Hosting and Computing Services | IaaS | n/a | 2023 | 2023 |
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