Amarin Book Center
108 Maha Sawat Road, Bang Kruai District,
Nonthaburi, 11130,
Thailand
Nonthaburi, 11130,
Thailand
66 2 423 9999
Distribution
Amarin Book Center Technographics
Amarin Book Center Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amarin Book Center and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Amarin Book Center employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amarin Book Center has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2008, PubMatic for Digital Advertising Platform in 2020, IBM AIX for Operating System (OS) in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amarin Book Center is running and its propensity to invest more and deepen its relationship with SAP , PubMatic , Index Exchange or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amarin Book Center revenues, which have grown to $183.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amarin Book Center intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amarin Book Center Tech Stack and Enterprise Applications
Amarin Book Center ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | I AM Consulting | 2008 | 2009 |
In 2008 Amarin Book Center implemented SAP ERP ECC 6.0 to establish a company-wide ERP Financial backbone supporting core accounting and financial management processes. The deployment targeted the distribution business to centralize general ledger, accounts payable and accounts receivable workflows, and to provide a consistent financial master data model across commercial operations.
Configuration work focused on SAP ERP ECC 6.0 financial modules, including FI and CO functional areas, and included industry-standard financial close and statutory reporting workflows. I AM Consulting led installation and system configuration tasks and provisioned SAP Solution Manager 7.1 to provide landscape management and EarlyWatch Alert configuration for ongoing operational monitoring.
A later migration engagement associated with the SAP estate is documented as a targeted project managed by I AM Consulting between March 2013 and May 2013, which addressed a complex database and platform upgrade. That project executed an SAP ECC5 migration and an Oracle database upgrade from Oracle 9.2.0.5 on AIX 5.3 to Oracle 11.2.0.3 on AIX 7.1, using a split-table approach with Dismon and Export with MIGMON to move 2.8 TB of application data within a 24 hour cutover window.
Operational scope covered finance and procurement processes across the corporate distribution footprint, with SAP Solution Manager 7.1 configured for proactive system health checks and EWA reporting. The narrative links Amarin Book Center, SAP ERP ECC 6.0 and the ERP Financial category, highlighting infrastructure level migration methods, system monitoring configuration, and the role of I AM Consulting in execution.
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Amarin Book Center CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PubMatic | Legacy | PubMatic | Digital Advertising Platform | CRM | n/a | 2020 | 2020 |
In 2020, Amarin Book Center implemented PubMatic as a Digital Advertising Platform on its public website to support programmatic monetization of its display and video inventory. The deployment positioned PubMatic as the publisher-facing supply side solution that centralizes ad inventory management and auction orchestration for the publisher ad operations function. Amarin Book Center PubMatic Digital Advertising Platform relationship is tied directly to website revenue generation and ad operations workflows.
PubMatic was configured to support standard publisher capabilities, including header bidding adapter configuration, real time bidding orchestration and yield management for dynamic pricing of impressions. Reporting and analytics capabilities were instrumented to surface auction level signals and revenue metrics to the digital ad operations team, enabling iterative adjustments to floor pricing and placement policies. The implementation leveraged PubMatic platform features aligned with supply side platform workflows and programmatic monetization.
Integration work focused on embedding PubMatic into the site ad stack via client side header bidding tags and server side endpoints, and connecting those endpoints to the publisher ad server and content delivery workflows on the Amarin website. Operational scope included the digital ad operations group and web content teams within Amarin Book Center in Thailand, with governance centered on centralized yield rules and ad policy enforcement and a phased rollout across site sections.
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Amarin Book Center PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM AIX | Operating System (OS) | PaaS | I AM Consulting | 2012 | 2012 |
In 2012 Amarin Book Center implemented IBM AIX as the enterprise operating environment, deploying IBM AIX to underpin its core SAP landscape and infrastructure. The deployment was recorded as part of an Operating System (OS) strategy to support subsequent SAP migration activity.
I AM Consulting led a migration project executed between March 2013 and May 2013, migrating SAP ECC5 from Oracle 9.2.0.5 on AIX 5.3 to Oracle 11.2.0.3 on AIX 7.1. The technical migration approach used Dismon split table procedures together with Export using MIGMON to move 2.8 TB of data within a 24 hour cutover window, and included installation and configuration of SAP Solution Manager 7.1 on AIX 7.1 with Oracle 11g plus EWA configuration for post-migration monitoring.
The IBM AIX implementation functioned as the Operating System (OS) layer hosting Oracle database instances and SAP application servers, integrating IBM AIX with Oracle 11.2.0.3 and the SAP ECC5 application. Operational coverage targeted Amarin Book Center's SAP landscape supporting distribution business functions across its Thailand operations.
Project governance emphasized a tightly scheduled cutover window and solution management instrumentation using Solution Manager EWA to drive post-go-live monitoring and operational validation. The rollout approach prioritized short cutover execution, database export orchestration, and platform configuration to establish IBM AIX as the stabilized OS platform for the SAP environment.
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Amarin Book Center IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Database Management | IaaS |
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2001 | 2001 |
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IT Decision Makers and Key Stakeholders at Amarin Book Center
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior IT Manager | Manager | IT | |
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Group Chief Operating Officer | CXO | Operations | |
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Senior Software Engineering Manager | Manager | IT | |
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Managing Director | CXO | Operations | |
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Apps Being Evaluated by Amarin Book Center Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amarin Book Center IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amarin Book Center digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Amarin Book Center Technographics
Amarin Book Center is a Distribution organization based in Thailand,
with around 600 employees and annual revenues of $183.0 million.
Amarin Book Center operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, PubMatic and IBM AIX,
covering areas like ERP Financial, Digital Advertising Platform and Operating System (OS).
Amarin Book Center has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, PubMatic and IBM.
Amarin Book Center recently adopted applications including
Google Cloud Platform (GCP) in 2021, PubMatic in 2020 and Index Exchange in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amarin Book Center’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amarin Book Center’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amarin Book Center technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.