Boulogne-Billancourt, 92100,
France
Amaury Sport Organisation Technographics
Amaury Sport Organisation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amaury Sport Organisation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Amaury Sport Organisation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amaury Sport Organisation has purchased the following applications: Kahoot Learning Platform for Learning and Development in 2025, Microsoft 365 for Collaboration in 2015, Splio Platform for Customer Loyalty in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amaury Sport Organisation is running and its propensity to invest more and deepen its relationship with Kahoot , Microsoft , Splio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amaury Sport Organisation revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amaury Sport Organisation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amaury Sport Organisation Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kahoot | Legacy | Kahoot Learning Platform | Learning and Development | HCM | n/a | 2025 | 2025 |
In 2025, Amaury Sport Organisation signed a multi-year agreement to deploy the Kahoot Learning Platform as the Official Digital Interactive Learning Platform for the Tour de France and Tour de France Femmes avec Zwift, establishing a formal Learning and Development partnership to deliver race-themed educational content. The agreement positions the Kahoot Learning Platform to serve students, teachers, families, and fans with structured, short-form interactive activities synchronized with the live race calendar.
The Kahoot Learning Platform rollout emphasizes modular interactive content, including race-themed quizzes, curated question banks covering race history, geography, and rider trivia, and scheduled live trivia sessions. Content is produced in short-form, accessible formats designed for classroom instruction and social learning, and the platform supports real-time participation workflows and instructor-led live sessions typical of Learning and Development platforms.
Deployment is scoped to parallel the 2025 race stages, with content going live alongside the Tour de France stages that begin on July 5 and conclude on July 27, and the Tour de France Femmes avec Zwift stages that run July 26 to August 3. Operational coverage includes in-classroom use, remote viewers at home, and on-site activation where live Kahoot sessions are hosted at official fan zones during race periods, leveraging Kahoots global cloud delivery model to reach multiple venues and audiences concurrently.
Governance is structured around the multi-year commercial agreement with A.S.O., with curated content scheduling aligned to stage timelines and media partnership coordination for fan zone activations. The deployment explicitly targets education and fan engagement functions, aiming to inspire curiosity and connect audiences through playful learning, while content moderation and live session orchestration remain responsibilities shared between Kahoot and A.S.O. under the partnership.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Splio | Legacy | Splio Platform | Customer Loyalty | CRM | n/a | 2021 | 2021 |
In 2021, Amaury Sport Organisation deployed Splio Platform on their website to manage customer engagement within the Customer Loyalty category. The Splio Platform is implemented as a web-facing loyalty and engagement layer tied to site interactions and digital customer journeys.
The implementation leverages Customer Loyalty category capabilities such as centralized customer profile consolidation from site interactions, segmentation and audience orchestration for targeted communications, campaign orchestration and scheduling, and web-triggered enrollment and reward workflows. Configuration work emphasizes consent-aware data capture and real-time event processing to support personalized loyalty experiences delivered through the website.
Operational coverage centers on marketing and digital customer engagement functions, using the Splio Platform to drive enrollment, retention communications, and personalized offers via website-driven workflows. Governance is organized around digital marketing operations and content owners, with the platform embedded into website front-end flows and CRM-adjacent customer data handling to operationalize loyalty program actions and communications.
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Tag Management | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Amaury Sport Organisation
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Amaury Sport Organisation Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||