Sao Paulo, 4530,
Brazil
AB InBev LATAM Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AB InBev LATAM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25023 AB InBev LATAM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AB InBev LATAM has purchased the following applications: SAP S/4 HANA for ERP Financial in 2023, Betterfly EWA (ex Xerpay) for Earned Wage Access in 2021, NeoGrid NIA for Generative AI Platforms in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AB InBev LATAM is running and its propensity to invest more and deepen its relationship with SAP , Betterfly , NeoGrid or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AB InBev LATAM revenues, which have grown to $9.12 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AB InBev LATAM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Betterfly | Legacy | Betterfly EWA (ex Xerpay) | Earned Wage Access | HCM | n/a | 2021 | 2021 |
In 2021 AB InBev LATAM piloted Betterfly EWA (ex Xerpay), an Earned Wage Access application, in Brazil. The pilot positioned Betterfly EWA as an HR and payroll facing benefit to provide employees on demand access to earned wages and to improve financial wellbeing, and the vendor reported Ambev as a corporate client during the Xerpay Betterfly rollup in 2021.
The implementation exercised core Earned Wage Access functional patterns, including wage capture from payroll data feeds, employee enrollment and authentication workflows, and on demand disbursement authorization. Betterfly EWA acted as a payroll facing service integrated into HR processes to present available earned pay to workers and to manage payout requests and settlement workflows typical of Earned Wage Access solutions.
Integration scope was focused on Brazil and the HR and payroll operational domain, and the pilot is inferred to have connected to Ambev payroll processes for earned wage calculation and reconciliation with scheduled payroll runs. Operational coverage centered on HR and payroll teams coordinating enrollment, payroll data exchange, and payout reconciliation rather than broad enterprise wide IT change.
Governance and rollout were organized around delivering the benefit through HR and payroll channels, with process adjustments to support employee access policies and payroll reconciliation. Reported business intent and outcomes included improving employee financial wellbeing and reducing recourse to high cost credit as part of the pilot objectives.
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NeoGrid | Legacy | NeoGrid NIA | Generative AI Platforms | AI Development | n/a | 2024 | 2024 |
In 2024 AB InBev LATAM implemented NeoGrid NIA, a Generative AI Platforms application intended to extend commercial intelligence and ecommerce insight delivery. The initial deployment focused on surfacing conversational and prescriptive insights for commercial teams and ecommerce assortment management, aligning NeoGrid NIA with existing Neogrid commercial data services.
NeoGrid NIA was configured to provide conversational interfaces and prescriptive recommendation workflows for sales and trade marketing use cases, using model orchestration and natural language query capabilities typical of Generative AI Platforms. The implementation emphasized insight delivery into commercial decision workflows, with configuration around SKU presence, campaign signals, and assortment prioritization.
Integration work referenced in the case centers on Neogrid Lett ecommerce insights, which AB InBev LATAM has used to improve product presence and online sales, and Neogrid reports a large uplift in Black Friday ecommerce campaigns in Brazil. NeoGrid positions NeoGrid NIA to integrate with Lett and other commercial-intelligence solutions, enabling conversational and prescriptive insights to be ingested alongside campaign and assortment data for commercial teams.
Governance and operational rollout prioritized centralized access for commercial users and structured insight workflows to support field sales, ecommerce category management, and trade marketing. NeoGrid NIA was positioned to standardize conversational access to commercial signals and to embed prescriptive recommendations into existing planning and campaign workflows for teams operating in Brazil.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Chatbots and Conversational AI | AI-Powered Application |
|
2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Collaboration | Collaboration |
|
2014 | 2014 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Supply Chain Management | SCM |
|
2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Customer Experience | CRM |
|
2015 | 2015 |
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Customer Loyalty | CRM |
|
2024 | 2024 |
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Customer Support | CRM |
|
2021 | 2021 |
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Data Management Platform | CRM |
|
2018 | 2018 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
|
2020 | 2020 |
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Trade Promotion Management | CRM |
|
2024 | 2024 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Performance Management | ITSM |
|
2018 | 2018 |
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IT Service Management | ITSM |
|
2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
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Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
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Treasury Management | TRM |
|
2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
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Operating System (OS) | PaaS |
|
2022 | 2022 |
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Operating System (OS) | PaaS |
|
2022 | 2022 |
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Transactional Email | PaaS |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
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Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
|
2015 | 2015 |
|
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Content Delivery Network | IaaS |
|
2019 | 2019 |
|
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Database Management, Open-Source Database | IaaS |
|
2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
|
2013 | 2013 |
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Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
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