American Financial Group
301 East Fourth Street,
Cincinnati, 45202, OH,
United States
Cincinnati, 45202, OH,
United States
1 513-333-5300
Insurance
American Financial Group Technographics
American Financial Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American Financial Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8500 American Financial Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American Financial Group has purchased the following applications: Workday Financial Management for ERP Financial in 2020, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2015, IHS Markit BD Corporate for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American Financial Group is running and its propensity to invest more and deepen its relationship with Workday , SAP , iCIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American Financial Group revenues, which have grown to $7.73 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American Financial Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American Financial Group Tech Stack and Enterprise Applications
American Financial Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle PeopleSoft ERP | Workday Financial Management | ERP Financial | ERP | n/a | 2020 | 2021 |
In 2020, American Financial Group migrated from Oracle PeopleSoft ERP to Workday Financial Management. The implementation is recorded under the ERP Financial category and was executed as a platform win that combined Workday Core Financials with Workday HCM, signaling a unified finance and human capital systems strategy.
The Workday Financial Management deployment emphasized Core Financials capabilities common to ERP Financial implementations, including general ledger, accounts payable, accounts receivable and financial reporting workflows. Workday Financial Management was configured to support period close orchestration, multi-entity accounting and centralized transaction processing to standardize financial operations across the enterprise.
Integration work focused on native interoperability between Workday Financial Management and Workday HCM to synchronize payroll costing, employee cost center data and workforce-related allocations, creating a shared master data set for finance and HR. The migration from Oracle PeopleSoft ERP required master data consolidation and transactional conversion into the new Workday financial ledger, with the operational scope centered on finance and HR functions.
Governance and process changes accompanied the rollout, with centralized finance controls, a unified chart of accounts and redesigned workflows to leverage the unified platform. The timing of the implementation aligned with broader market momentum for Workday Core Financials, during a quarter when Workday Accounting Center emerged as an upcoming differentiator among strategic core Financials wins.
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Expense Management | ERP |
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2015 | 2015 |
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American Financial Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, American Financial Group implemented iCIMS Recruit Applicant Tracking System to centralize online hiring intake and candidate management. The deployment is surfaced on the corporate careers website, routing applicant submissions into iCIMS Recruit Applicant Tracking System for downstream recruiting workflows. This implementation links company hiring requisitions to public job postings and the career site, establishing the core Applicant Tracking System for talent acquisition.
Configuration work focused on standard Applicant Tracking System functional modules, including job posting and requisition management, candidate profile ingestion and resume parsing, pipeline staging and interview workflow orchestration, and configurable screening and disposition actions. The iCIMS Recruit Applicant Tracking System was configured to support recruiter and hiring manager workflows, role based access controls, and career-site branded job presentation.
Operational coverage centers on the talent acquisition and human resources functions, with applicants entering via the company website and being managed through recruiter queues and hiring manager review cycles within iCIMS. The implementation emphasizes career site integration and automated applicant routing from the public site into the ATS, preserving audit trails for hiring events and compliance oriented recordkeeping.
Governance and process changes accompanied the rollout, including standardized hiring stages, approval gates, and configuration of user roles and permissions to align recruiters and hiring managers with the ATS workflows. The narrative reflects an enterprise recruitment automation posture where American Financial Group, iCIMS Recruit Applicant Tracking System, Applicant Tracking System and talent acquisition are explicitly linked to hiring operations.
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Employee Experience | HCM |
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2016 | 2016 |
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Performance and Goal Management, Employee Recognition and Rewards Management | HCM |
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2018 | 2018 |
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American Financial Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| S&P Global | Legacy | IHS Markit BD Corporate | CRM | CRM | n/a | 2019 | 2019 |
In 2019, American Financial Group deployed IHS Markit BD Corporate as a CRM on its public website. The IHS Markit BD Corporate implementation is used to capture inbound leads and to manage contact and account records, feeding the companys sales and marketing workflows. The deployment emphasizes web-based lead generation and contact enrichment to support distribution channel engagement. This positions IHS Markit BD Corporate to serve customer engagement and pipeline orchestration functions for the insurer.
The implementation leverages core CRM capabilities consistent with the CRM category, including lead management, contact and account consolidation, sales pipeline tracking, and reporting dashboards. Configuration centers on website-embedded capture forms and automated contact enrichment workflows to route inbound inquiries into standardized sales processes. Governance elements observed include structured lead routing, data stewardship practices, and process orchestration between marketing and sales to ensure consistent follow-up. American Financial Group IHS Markit BD Corporate CRM supports corporate sales and marketing business functions through web-driven customer acquisition instrumentation.
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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American Financial Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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American Financial Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at American Financial Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by American Financial Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American Financial Group IT executives and key decision makers. This section highlights American Financial Group's latest recorded technology evaluations, including Teamwork for Project Portfolio Management on 2024-10-09, Snowflake Cortex AI for Generative AI Platforms on 2024-09-04, and Snowflake Data Warehouse for Data Warehouse on 2024-09-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American Financial Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD American Financial Group Technographics
American Financial Group is a Insurance organization based in United States,
with around 8500 employees and annual revenues of $7.73 billion.
American Financial Group operates a diverse technology stack with applications such as
Workday Financial Management, iCIMS Recruit Applicant Tracking System and IHS Markit BD Corporate,
covering areas like ERP Financial, Applicant Tracking System and CRM.
American Financial Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, iCIMS and S&P Global.
American Financial Group recently adopted applications including
Adobe Experience Cloud in 2021, Adobe Audience Manager in 2021 and Workday Financial Management in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American Financial Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American Financial Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American Financial Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.