Amobee
100 Redwood Shores Parkway 3rd Floor,
Redwood City, 94065, CA,
United States
Redwood City, 94065, CA,
United States
1 650-481-8010
Professional Services
Amobee Technographics
Amobee Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amobee and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Amobee employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amobee has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Oracle NetSuite Commerce for eCommerce in 2005 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amobee is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amobee revenues, which have grown to $160.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amobee intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amobee Tech Stack and Enterprise Applications
Amobee ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics AX | Oracle NetSuite ERP | ERP Financial | ERP | Informatica | 2012 | 2012 |
In 2012, Amobee deployed Oracle NetSuite ERP, adopting NetSuite OneWorld to centralize financial operations and provide enterprise visibility. The rollout targeted ERP Financial capabilities to support the company’s rapid growth, with emphasis on consolidated financial reporting and multi-entity flexibility.
The implementation configured core financial modules including general ledger, accounts payable, accounts receivable, multi-book accounting and consolidation, multi-currency management, and configurable financial reporting and dashboards. Oracle NetSuite ERP was provisioned to deliver role-based access and standardized chart of accounts constructs to harmonize transaction processing across business units.
Data migration and integration work accompanied the deployment, with Informatica engaged to manage ETL and system integration tasks while migrating transactional and master data from Microsoft Dynamics AX. The solution leveraged NetSuite OneWorld’s cloud architecture for centralized financial control and cross-entity transaction visibility, while maintaining a single-instance SaaS model for upgrades and configuration management.
Governance changes focused on centralizing finance and accounting workflows, enforcing common reconciliation practices and change control for accounting configurations. The implementation emphasized improved business visibility and flexibility to support Amobee’s growth, with Oracle NetSuite ERP positioned as the primary ERP Financial platform for the company’s finance organization.
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Expense Management | ERP |
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2014 | 2014 |
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Amobee Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Amobee implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment served the companys 800 employees and established Google Workspace as the central fabric for corporate email, scheduling, document creation and storage across core functions.
Configuration emphasized core functional modules, including Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet, Google Vault and the Google Admin Console to manage accounts and security posture. The implementation used shared drives, group based access controls, administrative role segmentation and standard collaboration workflows such as real time document editing and version control, with account provisioning and group membership automated through Admin Console capabilities to streamline onboarding and offboarding.
Operational governance relied on centralized administration, policy enforcement for data retention and access controls, and device management for mobile and remote users. The Google Workspace deployment aligned Collaboration functionality with business functions including marketing, sales and client services, standardizing workflows and access policies across departments to support company wide collaboration.
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Amobee eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2005 | 2005 |
In 2005, Amobee implemented Oracle NetSuite Commerce as its eCommerce platform. The deployment established a centralized commerce layer to manage digital storefronts and an online product catalog across the organization. The implementation targeted business functions including merchandising, digital marketing, customer experience, and order-to-cash workflows within Amobee's professional services operations.
Oracle NetSuite Commerce was configured to provide catalog management, storefront and shopping cart capabilities, checkout and payment orchestration, pricing and promotions management, and order management and fulfillment workflows. Oracle NetSuite Commerce supported standard eCommerce functional processes such as product onboarding, catalog versioning, pricing updates, and checkout flow orchestration, with merchandising rules and content personalization configured for the storefront.
Governance centered on a centralized commerce administration model with catalog stewardship and role based access controls for merchandising, operations, and fulfillment teams. Operational rollout emphasized documented workflows for product lifecycle management, pricing and promotion approvals, and order exception handling, along with training and process documentation to standardize online sales operations.
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Amobee CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2012 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Amobee ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Amobee TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Amobee PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Amobee IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2006 | 2006 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Amobee CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Amobee
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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CTO | CXO | Finance | |
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CMO | CXO | Finance | |
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VP Technology Operations | VP | IT | |
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SVP Operations | VP | Operations | |
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VP Finance, WW Controller | VP | Finance | |
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VP Finance | VP | Finance | |
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Director of Finance, Corporate Reporting and Accounting | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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CEO | CXO | Finance | |
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Worldwide Assistant Controller | Director | Finance | |
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Accounts Payable Specialist | Manager | Finance | |
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Global Procure to Pay Manager | Manager | Procurement | |
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Assistant Controller | Director | Finance | |
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Senior Accounts Receivable Analyst | Manager | Finance | |
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SVP, Global Controller | VP | Finance | |
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Apps Being Evaluated by Amobee Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amobee IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amobee digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Amobee Technographics
Amobee is a Professional Services organization based in United States,
with around 800 employees and annual revenues of $160.0 million.
Amobee operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Oracle NetSuite Commerce,
covering areas like ERP Financial, Collaboration and eCommerce.
Amobee has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Google.
Amobee recently adopted applications including
Adobe Experience Cloud in 2021, Hubspot Marketing Automation in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amobee’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amobee’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amobee technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.