Cheltenham, GL51 4GA,
United Kingdom
Anderbury United Kingdom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Anderbury United Kingdom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Anderbury United Kingdom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Anderbury United Kingdom has purchased the following applications: Amazon CloudFront for Content Delivery Network in 2016, TrustYou for Customer Experience in 2016, Allora.ai for Reservation and Booking Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anderbury United Kingdom is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , TrustYou , The Access Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anderbury United Kingdom revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anderbury United Kingdom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon CloudFront | Content Delivery Network | IaaS | n/a | 2016 | 2016 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| TrustYou | Legacy | TrustYou | Customer Experience | CRM | n/a | 2016 | 2016 | In 2016, Anderbury United Kingdom deployed TrustYou as a Customer Experience solution on their website to capture guest feedback and surface aggregated review content to prospective guests. The implementation centers on embedding TrustYou review display and guest feedback collection capabilities into the public site, establishing a continuous channel for collecting post-stay surveys and third party review aggregation to inform commercial messaging and online reputation. The configuration leverages TrustYou functionality for review aggregation, structured guest surveys, and reputation management workflows, with on-site widgets and feedback capture forms feeding into the TrustYou platform. TrustYou provides dashboards and reporting that are used to monitor sentiment, tag feedback by theme, and prioritize operational follow up, aligning with standard Customer Experience operational terminology for review management and guest feedback analytics. Operational coverage is focused on the Anderbury property in the United Kingdom with access provisioned to marketing, front desk and guest services teams for monitoring and response. The deployment is web-facing, with TrustYou running as the external review and feedback layer on the Classic British Hotels site, and data visibility granted to internal teams for day to day reputation handling and guest communication tasks. Governance was organized around centralized monitoring and review response processes, with role based access for marketing and operations and defined workflows for triage and response to guest feedback. Training and process documentation supported staff adoption for review response and feedback escalation, embedding TrustYou into ongoing guest experience operations without referencing any specific prior product. |
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | Allora.ai | Reservation and Booking Management | ERP Services and Operations | n/a | 2020 | 2020 | In 2020 Anderbury United Kingdom implemented Allora.ai on its public website, using Avvio Allora.ai as the guest-facing conversational layer. Apps Category: The deployment focused on a website-embedded conversational agent and booking assistant, configured to handle availability queries, rate and offer presentation, and guided booking flows consistent with hotel website automation patterns. Allora.ai was configured through its administrative console to manage dialogue content, intent taxonomies, and fallback routing to human reservation agents, with automated message templates for common guest requests. Integrations were implemented at the website level, embedding Allora.ai widgets into the booking funnel and content pages, and leveraging Avvio Allora.ai delivery mechanisms to surface real-time availability prompts. Operational ownership was placed with digital marketing and reservations teams, who maintained conversational content governance, training data updates, and escalation procedures to front desk or reservations staff. Governance and rollout emphasized iterative content refinement and workflow alignment between guest services and marketing, with a focus on conversational governance and escalation rules. The narrative reflects a compact, web-first implementation of Allora.ai by Anderbury United Kingdom in 2020, with operational coverage across guest engagement and reservations functions. |
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