Calgary, T2G 0R1, AB,
Canada
Aplin Group Technographics
Aplin Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aplin Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Aplin Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aplin Group has purchased the following applications: Phenom Talent CRM for Candidate Relationship Management in 2018, HubSpot CMS for Web Content Management in 2021, Integrate ListenLoop for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aplin Group is running and its propensity to invest more and deepen its relationship with Phenom , HubSpot , Integrate or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aplin Group revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aplin Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aplin Group Tech Stack and Enterprise Applications
Aplin Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2018 | 2018 |
In 2018, Aplin Group implemented Phenom Talent CRM for Candidate Relationship Management. The Phenom Talent CRM is embedded on Aplin Group's career site using Phenom People and centralizes candidate profiles, interaction history, and engagement touchpoints to support recruiting teams. The deployment targets talent acquisition and HR recruiting functions within the company in Canada.
Configuration emphasized candidate profile management, talent pools, candidate engagement campaigns, and career site job posting integration, aligning the Candidate Relationship Management application to sourcing and nurturing workflows. Operational coverage centers on recruiting operations, with Phenom People providing the front-end career site experience and Phenom Talent CRM managing backend candidate relationship data. Governance was adjusted to consolidate candidate data and standardize recruiter workflows for campaign management and talent pool segmentation.
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Aplin Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | HubSpot CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
Aplin Group implemented HubSpot CMS in 2021 to operate and manage its corporate website. The HubSpot CMS Web Content Management deployment centralizes content authoring, page publishing, and template management to support the firm’s marketing and digital communications functions. The solution is used for public website content, landing pages, and editorial workflows.
Implementation scope includes configuration of the HubSpot CMS content editor, responsive templates, asset management, blog and landing page modules, SEO tooling, form capture, and CTA components, reflecting standard Web Content Management capabilities. Operational ownership aligns to marketing and web operations teams, with role based access controls and editorial approval processes governing publishing and staging workflows. The implementation narrative emphasizes in platform content management, deployment architecture for site delivery, and governance for ongoing site administration.
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Aplin Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Integrate | Legacy | Integrate ListenLoop | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Aplin Group implemented Integrate ListenLoop on its public website. The deployment was targeted at Account Based Marketing use cases for the Canadian banking and financial services firm.
The Integrate ListenLoop implementation is website-facing, instrumenting marketing pages to capture visitor and account-level signals and to surface account intelligence to marketing operations. Configuration emphasized visitor identification, account scoring, and intent signal capture consistent with Account Based Marketing functional workflows.
Operational scope focused on marketing and demand generation teams, with outputs designed to inform campaign prioritization and outbound account engagement processes. For an organization of approximately 300 employees, the architecture remained website-first, concentrating on browser-based signal collection and vendor-hosted analytics rather than extensive onpremise infrastructure.
Governance and process ownership were aligned to marketing operations to manage tagging, consent handling, and interpretation of ListenLoop signals, integrating those signals into lead qualification and account targeting workflows. The implementation of Integrate ListenLoop represents a focused Account Based Marketing instrumentation strategy using website signal capture to drive account discovery and campaign orchestration.
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Account Based Marketing | CRM |
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2022 | 2022 |
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CRM | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Aplin Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aplin Group
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Apps Being Evaluated by Aplin Group Executives
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