AI Buyer Insights:

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Aplin Group Tech Stack and Enterprise Applications

Aplin Group HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Phenom Legacy Phenom Talent CRM Candidate Relationship Management HCM n/a 2018 2018
In 2018, Aplin Group implemented Phenom Talent CRM for Candidate Relationship Management. The Phenom Talent CRM is embedded on Aplin Group's career site using Phenom People and centralizes candidate profiles, interaction history, and engagement touchpoints to support recruiting teams. The deployment targets talent acquisition and HR recruiting functions within the company in Canada. Configuration emphasized candidate profile management, talent pools, candidate engagement campaigns, and career site job posting integration, aligning the Candidate Relationship Management application to sourcing and nurturing workflows. Operational coverage centers on recruiting operations, with Phenom People providing the front-end career site experience and Phenom Talent CRM managing backend candidate relationship data. Governance was adjusted to consolidate candidate data and standardize recruiter workflows for campaign management and talent pool segmentation.
Aplin Group Content Management
Vendor
Previous System
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Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy HubSpot CMS Web Content Management Content Management n/a 2021 2021
Aplin Group implemented HubSpot CMS in 2021 to operate and manage its corporate website. The HubSpot CMS Web Content Management deployment centralizes content authoring, page publishing, and template management to support the firm’s marketing and digital communications functions. The solution is used for public website content, landing pages, and editorial workflows. Implementation scope includes configuration of the HubSpot CMS content editor, responsive templates, asset management, blog and landing page modules, SEO tooling, form capture, and CTA components, reflecting standard Web Content Management capabilities. Operational ownership aligns to marketing and web operations teams, with role based access controls and editorial approval processes governing publishing and staging workflows. The implementation narrative emphasizes in platform content management, deployment architecture for site delivery, and governance for ongoing site administration.
Aplin Group CRM
Vendor
Previous System
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Category
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VAR/SI
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Insight
Integrate Legacy Integrate ListenLoop Account Based Marketing CRM n/a 2021 2021
In 2021, Aplin Group implemented Integrate ListenLoop on its public website. The deployment was targeted at Account Based Marketing use cases for the Canadian banking and financial services firm. The Integrate ListenLoop implementation is website-facing, instrumenting marketing pages to capture visitor and account-level signals and to surface account intelligence to marketing operations. Configuration emphasized visitor identification, account scoring, and intent signal capture consistent with Account Based Marketing functional workflows. Operational scope focused on marketing and demand generation teams, with outputs designed to inform campaign prioritization and outbound account engagement processes. For an organization of approximately 300 employees, the architecture remained website-first, concentrating on browser-based signal collection and vendor-hosted analytics rather than extensive onpremise infrastructure. Governance and process ownership were aligned to marketing operations to manage tagging, consent handling, and interpretation of ListenLoop signals, integrating those signals into lead qualification and account targeting workflows. The implementation of Integrate ListenLoop represents a focused Account Based Marketing instrumentation strategy using website signal capture to drive account discovery and campaign orchestration.
Account Based Marketing CRM 2022 2022
CRM CRM 2020 2020
Marketing Automation CRM 2021 2021
Marketing Automation CRM 2018 2018
Aplin Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Aplin Group

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Aplin Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aplin Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aplin Group digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Aplin Group Technographics
Aplin Group is a Banking and Financial Services organization based in Canada, with around 300 employees and annual revenues of $50.0 million.
Aplin Group operates a diverse technology stack with applications such as Phenom Talent CRM, HubSpot CMS and Integrate ListenLoop, covering areas like Candidate Relationship Management, Web Content Management and Account Based Marketing.
Aplin Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Phenom, HubSpot and Integrate.
Aplin Group recently adopted applications including Zoominfo Platform in 2022, HubSpot CMS in 2021 and Integrate ListenLoop in 2021, highlighting its ongoing modernization strategy.
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Our research team continuously updates Aplin Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aplin Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.