Nottingham, NG1 1QA,
United Kingdom
AppInstitute Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by AppInstitute and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 45 AppInstitute employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppInstitute has purchased the following applications: Customerly for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, WooCommerce for eCommerce in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppInstitute is running and its propensity to invest more and deepen its relationship with Customerly , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppInstitute revenues, which have grown to $4.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppInstitute intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Customerly | Legacy | Customerly | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, AppInstitute deployed Customerly as a Chatbots and Conversational AI solution on its public website. AppInstitute is a United Kingdom professional services firm with 45 employees, and the implementation was centered on web‑first conversational engagement rather than backend system replacement.
The Customerly deployment embedded the Customerly chat widget across customer facing pages, with configuration of conversational flows for web lead capture and automated responses to common inquiries. Implementation work included conversation routing into a unified inbox, basic visitor tracking and tagging for segmentation, and configuration of canned replies and autoresponders to streamline inbound handling.
Operational ownership was placed with marketing and customer support teams, who used Customerly to manage website leads and routine support events, and governance practices emphasized conversation tagging, assignment rules, and escalation workflows. The deployment is described as a website-centric Chatbots and Conversational AI implementation that connected web interactions to day to day support and marketing operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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