Carlsbad, 92008, CA,
United States
Applied Biosystems Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Applied Biosystems and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Applied Biosystems employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Applied Biosystems has purchased the following applications: Adobe Experience Manager for Digital Asset Management in 2014, Acoustic Analytics (formerly IBM Tealeaf) for Customer Analytics in 2011, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Applied Biosystems is running and its propensity to invest more and deepen its relationship with Adobe Systems , Acoustic , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Applied Biosystems revenues, which have grown to $1.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Applied Biosystems intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2014 | 2014 |
In 2014, Applied Biosystems implemented Adobe Experience Manager as a Digital Asset Management solution on their website. The deployment centralized web-facing media and content assets for marketing and web content teams, using Adobe Experience Manager to manage asset ingestion, metadata, rendition and delivery workflows. This configuration positions Applied Biosystems Adobe Experience Manager Digital Asset Management to support brand management, campaign execution and site publishing functions.
Core functional capabilities implemented include a centralized asset repository, metadata taxonomies, automated rendition generation, full text and metadata search, version control and approval workflows for content publishing. Integration scope was focused on the public website, with the Adobe Experience Manager instance handling asset delivery to site pages and authoring interfaces. Governance and operational changes included establishing content approval workflows and taxonomy-driven tagging, with operational ownership assigned to marketing and web operations teams.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acoustic | Legacy | Acoustic Analytics (formerly IBM Tealeaf) | Customer Analytics | CRM | n/a | 2011 | 2011 |
In 2011, Applied Biosystems deployed Acoustic Analytics (formerly IBM Tealeaf) as its Customer Analytics solution on the corporate website to capture behavioral data and support web experience analysis. The deployment focused on page level session capture and client side event instrumentation to enable session replay and issue reproduction.
Acoustic Analytics (formerly IBM Tealeaf) was configured with Customer Analytics capabilities including session replay, form analytics, conversion funnel analysis, and behavioral segmentation, mapping captured events to business workflows and clickstream activities. Implementation emphasized client side instrumentation and event tagging to feed the analytics store for investigation and reporting, with configuration kept proportionate to the company size and core web properties.
Operational coverage included digital marketing and web operations teams using Acoustic Analytics for customer experience troubleshooting, session based analysis, and conversion pathway review. Governance centered on controlled access for analytics users and iterative adjustments to capture policies during the website rollout.
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2015 | 2015 |
In 2015, Applied Biosystems implemented Microsoft Azure Cloud Services. The implementation centers on public website hosting and authoritative DNS management, with Microsoft Azure DNS observed serving the appliedbiosystems.com domain. This adoption of Microsoft Azure Cloud Services corresponds to Application Hosting and Computing Services and includes provisioning of cloud compute instances and DNS zone hosting for the company web presence.
Configuration and operational scope emphasize cloud-hosted web layers and DNS, consolidating domain name resolution inside the Azure management plane while routing site traffic to Azure-hosted endpoints. Functional capabilities implemented include Azure DNS for authoritative records and standard application hosting constructs consistent with Application Hosting and Computing Services, such as compute and storage provisioning for web assets. Governance and operational control are exercised through the Azure subscription and DNS controls, centralizing hosting and name resolution for the public website.
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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