AppTricity
220 E. Las Colinas Blvd Suite 400,
Irving, 75039, TX,
United States
Irving, 75039, TX,
United States
1 214-596-0601
Professional Services
AppTricity Technographics
AppTricity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AppTricity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 AppTricity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppTricity has purchased the following applications: Hubspot Live Chat for Chatbots and Conversational AI in 2022, Microsoft 365 for Collaboration in 2021, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppTricity is running and its propensity to invest more and deepen its relationship with HubSpot , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppTricity revenues, which have grown to $31.5 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppTricity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AppTricity Tech Stack and Enterprise Applications
AppTricity AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, AppTricity implemented Hubspot Live Chat on its public website. Hubspot Live Chat is deployed as a Chatbots and Conversational AI solution to provide real-time visitor engagement, capture inbound leads, and initiate qualification flows. AppTricity deployed Hubspot Live Chat under the Chatbots and Conversational AI category to support website customer engagement and initial inbound qualification workflows for sales and support functions.
The deployment uses an embedded site chat widget configured through the HubSpot portal, with scripted reply templates and routing rules to distribute conversations to designated sales and support queues. Configuration leverages standard conversational capabilities, including automated qualifying prompts, canned responses, and a centralized conversation inbox to manage live and asynchronous messages. Governance focuses on ownership of response queues and documented operating procedures for handling web initiated conversations across AppTricity customer facing teams.
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AppTricity Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, AppTricity implemented Microsoft 365 as its Collaboration platform. AppTricity is a United States based professional services firm with about 90 employees and is using Microsoft 365 on their website. The deployment is intended to support core business functions including internal communications, document collaboration, and knowledge sharing. This places Microsoft 365 Collaboration in direct support of both employee productivity and the company web presence.
Microsoft 365 was configured to deliver standard Collaboration capabilities such as Exchange Online for email, Microsoft Teams for real time communication, SharePoint Online for intranet and document management, OneDrive for file synchronization, and the Microsoft 365 Office applications for productivity. Administration appears aligned to tenant level controls with role based user provisioning, policy controls and content governance typical of Microsoft 365 deployments. AppTricity Microsoft 365 Collaboration supports business functions such as corporate communications, project collaboration, and document lifecycle management across the organization.
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AppTricity CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, AppTricity deployed Zoominfo Platform for Account Based Marketing on its website to support targeted demand generation and prospect engagement. The implementation is focused on the needs of a 90 person professional services firm and explicitly serves sales and marketing business functions by surfacing account intelligence directly from the vendor application into customer facing web flows. AppTricity Zoominfo Platform Account Based Marketing sales and marketing relationship is centered on web-based enrichment and account identification workflows.
The Zoominfo Platform implementation emphasizes account and contact intelligence, enrichment of on-site leads, and intent driven targeting consistent with Account Based Marketing capabilities. Configuration work included segment definitions, enrichment rules, and web tagging to enable the Zoominfo Platform to recognize and flag high value accounts as they interact with AppTricity web properties. These functional modules were applied to orchestrate personalized outreach and to improve account prioritization within existing commercial workflows.
Operationally the deployment is scoped to the company website and to marketing and sales teams who use the platform to qualify inbound activity and inform outreach sequencing. Governance changes center on operationalizing account scoring and enrichment policies, and on aligning marketing qualification gates with sales follow up practices. The narrative reflects a SaaS based, on-site instrumentation approach using Zoominfo Platform for Account Based Marketing rather than an on premise implementation.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2007 | 2007 |
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Marketing Automation | CRM |
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2021 | 2021 |
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AppTricity IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at AppTricity
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AppTricity Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AppTricity IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AppTricity digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AppTricity Technographics
AppTricity is a Professional Services organization based in United States,
with around 90 employees and annual revenues of $31.5 million.
AppTricity operates a diverse technology stack with applications such as
Hubspot Live Chat, Microsoft 365 and Zoominfo Platform,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
AppTricity has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as HubSpot, Microsoft and Zoominfo.
AppTricity recently adopted applications including
Zoominfo Platform in 2023, Hubspot Live Chat in 2022 and Choopa in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AppTricity’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AppTricity’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AppTricity technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.