Aquazzura Technographics
Aquazzura Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aquazzura and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 650 Aquazzura employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aquazzura has purchased the following applications: SMF Stealth ERP for Retail Management in 2018, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2023, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aquazzura is running and its propensity to invest more and deepen its relationship with SMF GmbH , Salesforce , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aquazzura revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aquazzura intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aquazzura Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SMF GmbH | Legacy | SMF Stealth ERP | Retail Management | ERP Services and Operations | n/a | 2018 | 2019 |
In 2018 Aquazzura implemented SMF Stealth ERP as its core Retail Management application, deploying the SMF Stealth ERP retail suite to support store, merchandise and omnichannel retail activities in the Italian retail region. The implementation context reported in market research places the deployment squarely within retail operations, with the application name and Apps Category identified by third party listings.
Third party market research listings identify Aquazzura as a customer of the SMF Stealth ERP retail suite, therefore module assignments are noted as inferred from those listings. Inferred functional coverage includes merchandise management, store operations and omnichannel order orchestration, complemented by inventory control, point of sale workflow alignment, pricing and promotion configuration, and assortment and allocation capabilities typical of Retail Management systems.
Operational scope emphasized the Italian retail region and spanned merchandising and store operations teams alongside omnichannel fulfillment processes, reflecting business function alignment to merchandising, store operations and e-commerce coordination. Governance and operational control are described in research as centered on centralized retail configuration and master data discipline to support consistent store and omnichannel execution, with configuration and access controls to segregate central and store responsibilities.
Because module usage is reported by third party research, statements about the specific SMF Stealth ERP modules at Aquazzura are presented as inferred rather than vendor confirmed. Aquazzura SMF Stealth ERP Retail Management usage is therefore characterized as a retail suite deployment focused on merchandise, store and omnichannel processes for the companys Italian retail operations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2017 | 2017 |
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Marketing Analytics, Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aquazzura
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aquazzura Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||