Arezzo
Rod Governador Mario Covas 3255, Armz 01 Sala 210 Bairro Padre Mathias,
Cariacica, 29157-100, ES,
Brazil
Cariacica, 29157-100, ES,
Brazil
55 11 2388 8220
Consumer Packaged Goods
Arezzo Technographics
Arezzo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Arezzo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5380 Arezzo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Arezzo has purchased the following applications: Gupy Recruitment Software for Recruiting in 2021, Linx Core for Point Of Sale in 2014, NeoAssist Chatbot for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Arezzo is running and its propensity to invest more and deepen its relationship with Gupy , Linx , NeoAssist or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Arezzo revenues, which have grown to $586.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Arezzo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Arezzo Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gupy | Legacy | Gupy Recruitment Software | Recruiting | HCM | n/a | 2021 | 2021 |
In 2021 Arezzo implemented Gupy Recruitment Software on its corporate website to support Recruiting and online candidate intake. The deployment centralizes public job postings and the applicant entry point on Arezzo's careers pages, establishing the website as the primary channel for candidate acquisition and application capture.
The implementation leveraged Gupy Recruitment Software standard Recruiting capabilities, with emphasis on applicant tracking, job requisition publishing, candidate screening workflows, and career site integration. Configuration work focused on mapping job templates to the website, structuring application forms, and enabling automated screening rules typical of Recruiting platforms to streamline frontline talent acquisition processes.
Operational ownership sits with Arezzo Human Resources and Talent Acquisition functions, covering recruitment activity across the company in Brazil. Governance changes centered on centralized requisition approvals and standardized hiring workflows routed through the Gupy instance, embedding the application into existing HR processes and candidate experience flows.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Arezzo implemented Linx Core, a Point Of Sale application, and is listed as a customer on Linx's website. The deployment centered on retail transaction processing to support cashier workflows and store-level sales operations, using Linx Core to handle real time transaction capture, barcode scanning, and offline resilience typical of Point Of Sale environments.
Linx Core implementation included core Point Of Sale capabilities such as sales transaction management, payment authorization and settlement, pricing and promotions support, receipt generation, and on-demand inventory lookup at the register. Operational coverage emphasized store operations and retail sales functions with centralized SKU and pricing configuration to maintain consistency across outlets, and built-in workflows for end of day reconciliation and cash control to align retail and finance processes.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NeoAssist | Legacy | NeoAssist Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Arezzo implemented NeoAssist Chatbot to introduce automated conversational handling within its customer-facing services. The NeoAssist Chatbot deployment is categorized under Chatbots and Conversational AI and was listed by the vendor as a customer reference.
The implementation centered on configuring conversational flows, intent classification, FAQ content management, automated response templates, and agent escalation workflows typical of Chatbots and Conversational AI. NeoAssist Chatbot was configured for Portuguese language customer interactions and to maintain channel-agnostic conversation state across messaging channels.
Operational coverage targeted customer service and e-commerce support functions, with the bot orchestrating initial triage and routing conversations to live agents when escalation rules were met. The implementation established session handoff mechanisms and agent takeover workflows so contact center staff could assume conversations initiated by the NeoAssist Chatbot.
Governance was structured around centralized ownership of conversational scripts within customer service, change control for bot content updates, and training of support teams on escalation and exception handling. This Arezzo NeoAssist Chatbot deployment places Arezzo, NeoAssist Chatbot, Chatbots and Conversational AI and customer service in a clear relationship between application, category and business function.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Collaboration | Collaboration |
|
2017 | 2017 |
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Collaboration | Collaboration |
|
2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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eCommerce Fraud Protection | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Digital Advertising Platform | CRM |
|
2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Partner Relationship Management | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2012 | 2012 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Arezzo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Arezzo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Arezzo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Arezzo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Arezzo Technographics
Arezzo is a Consumer Packaged Goods organization based in Brazil,
with around 5380 employees and annual revenues of $586.0 million.
Arezzo operates a diverse technology stack with applications such as
Gupy Recruitment Software, Linx Core and NeoAssist Chatbot,
covering areas like Recruiting, Point Of Sale and Chatbots and Conversational AI.
Arezzo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Gupy, Linx and NeoAssist.
Arezzo recently adopted applications including
Gupy Recruitment Software in 2021, Awin Affiliate Marketing in 2021 and Hivelocity Hosting in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Arezzo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Arezzo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Arezzo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.