New York, 10003, NY,
United States
ARK Restaurants Technographics
ARK Restaurants Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ARK Restaurants and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 926 ARK Restaurants employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ARK Restaurants has purchased the following applications: Microsoft 365 for Collaboration in 2021, WooCommerce for eCommerce in 2021, Personica for Customer Loyalty in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ARK Restaurants is running and its propensity to invest more and deepen its relationship with Microsoft , Tripleseat , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ARK Restaurants revenues, which have grown to $132.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ARK Restaurants intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ARK Restaurants Tech Stack and Enterprise Applications
ARK Restaurants Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, ARK Restaurants implemented Microsoft 365 as their Collaboration platform. Microsoft 365 is referenced on ARK Restaurants' public website and is provisioned as a cloud-hosted tenant sized for the company's 926 employees in the United States.
The deployment centers on core Microsoft 365 Collaboration capabilities, with category-aligned use of Exchange Online for email, Microsoft Teams for meetings and chat, SharePoint Online for intranet and document libraries, OneDrive for user file sync, and Office productivity applications. Identity and access control are managed through Azure Active Directory services to provide single sign-on and conditional access controls common to Collaboration implementations.
Operational coverage spans corporate communications, operations, human resources, and finance, with governance organized around centralized tenant administration, identity and access management, and data classification and retention policies to support cross-departmental workflows. The presence of Microsoft 365 on the company website indicates public-facing references to the tenant or integrated corporate identity components, positioning ARK Restaurants Microsoft 365 Collaboration to support secure document sharing and internal communications across the organization.
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Event Management | Collaboration |
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2017 | 2017 |
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ARK Restaurants eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, ARK Restaurants deployed WooCommerce on its website to enable customer-facing eCommerce capabilities. ARK Restaurants implemented WooCommerce to support website-based ordering, product catalog display, cart and checkout workflows, and order lifecycle handling consistent with eCommerce business functions.
The implementation uses WooCommerce as the core storefront and order management engine, with configuration focused on catalog management, cart and checkout configuration, payment and tax settings, and order processing modules typical of eCommerce platforms. Operational ownership covers web, marketing, and operations teams responsible for menu content, promotions, and fulfillment workflows, and governance emphasizes content update processes and checkout workflow controls to maintain online sales continuity.
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ARK Restaurants CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fishbowl (formerly Personica) | Legacy | Personica | Customer Loyalty | CRM | n/a | 2020 | 2020 |
In 2020, ARK Restaurants implemented Personica to deliver Customer Loyalty capabilities on its public website. The deployment places Personica as the primary customer loyalty and guest engagement mechanism used to capture enrollments, profiles, and web-driven reward interactions.
Personica was configured to support core Customer Loyalty functional modules including enrollment and profile management, rewards accounting, campaign orchestration, and web-based couponing and points redemption workflows. Configuration emphasized web-native campaign execution and rule-based loyalty mechanics consistent with Customer Loyalty systems, enabling segmented offers and lifecycle messaging control.
The implementation centered on embedding Personica into ARK Restaurants website pages to manage customer session capture, enrollment flows, and online reward redemptions, with extension into marketing and store operations for program administration across ARK Restaurants US operations. Integration scope is focused on web channel instrumentation and administrative consoles for campaign delivery and member management.
Program governance was structured to align marketing ownership of campaign and rule configuration with operational handoffs for offer fulfillment and adjustments, using centralized administrative controls and web tagging to enforce policy and rollout sequencing. The ARK Restaurants Personica Customer Loyalty deployment emphasizes site-level guest engagement, program administration, and web-first loyalty interactions.
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Marketing Automation | CRM |
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2020 | 2020 |
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ARK Restaurants IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ARK Restaurants
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Apps Being Evaluated by ARK Restaurants Executives
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