List of Personica Customers
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United States
Since 2010, our global team of researchers has been studying Personica customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Personica for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Personica for Customer Loyalty include: Miller's Ale House, a United States based Leisure and Hospitality organisation with 7500 employees and revenues of $1.00 billion, Au Bon Pain, a United States based Retail organisation with 4000 employees and revenues of $300.0 million, Smokey Bones, a United States based Leisure and Hospitality organisation with 1400 employees and revenues of $280.0 million, Il Fornaio, a United States based Leisure and Hospitality organisation with 850 employees and revenues of $170.0 million, ARK Restaurants, a United States based Retail organisation with 926 employees and revenues of $132.0 million and many others.
Contact us if you need a completed and verified list of companies using Personica, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Personica customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ARK Restaurants | Retail | 926 | $132M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2020 | n/a |
In 2020, ARK Restaurants implemented Personica to deliver Customer Loyalty capabilities on its public website. The deployment places Personica as the primary customer loyalty and guest engagement mechanism used to capture enrollments, profiles, and web-driven reward interactions.
Personica was configured to support core Customer Loyalty functional modules including enrollment and profile management, rewards accounting, campaign orchestration, and web-based couponing and points redemption workflows. Configuration emphasized web-native campaign execution and rule-based loyalty mechanics consistent with Customer Loyalty systems, enabling segmented offers and lifecycle messaging control.
The implementation centered on embedding Personica into ARK Restaurants website pages to manage customer session capture, enrollment flows, and online reward redemptions, with extension into marketing and store operations for program administration across ARK Restaurants US operations. Integration scope is focused on web channel instrumentation and administrative consoles for campaign delivery and member management.
Program governance was structured to align marketing ownership of campaign and rule configuration with operational handoffs for offer fulfillment and adjustments, using centralized administrative controls and web tagging to enforce policy and rollout sequencing. The ARK Restaurants Personica Customer Loyalty deployment emphasizes site-level guest engagement, program administration, and web-first loyalty interactions.
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Atlanta Bread Co | Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2020 | n/a |
In 2020, Atlanta Bread Co implemented Personica as its Customer Loyalty application on its website. The deployment uses Personica as a web hosted, customer facing module embedded in Atlanta Bread Co's public site to enable online member enrollment, account management, and digital reward delivery.
Personica provides standard Customer Loyalty capabilities including member enrollment, points accrual, configurable rewards rules, campaign management, and reporting dashboards. Operational control is exercised by the company through the Personica administrative console, with program configuration and rules driven workflows governing reward issuance and redemption, and web based data capture supporting customer engagement and program administration.
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Au Bon Pain | Retail | 4000 | $300M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2017 | n/a |
In 2017, Au Bon Pain deployed Personica to power Customer Loyalty on its consumer-facing website. The implementation focused on embedding Personica into web ordering and guest interaction flows to enable online enrollment and digital card functionality for repeat customers.
Personica was configured to support core Customer Loyalty capabilities typical of the category, including member enrollment and profile management, campaign and offer orchestration, personalized offer delivery, and loyalty balance tracking. Configuration emphasized web-based touchpoints, with campaign management and segmentation used by marketing and e-commerce teams to drive targeted promotions and retention workflows.
Operational responsibility was centered on digital commerce and marketing functions, with Personica instrumented in the website storefront and guest engagement layers to align online ordering behavior with loyalty status. Governance included centralized campaign approval and segment definitions to ensure consistent offer logic across web channels, while analytics and reporting modules provided the basis for ongoing campaign iteration.
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Healthcare | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2020 | n/a |
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Leisure and Hospitality | 26 | $3M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2020 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2018 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2015 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2017 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2015 | n/a |
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Leisure and Hospitality | 14 | $2M | United States | Fishbowl (formerly Personica) | Personica | Customer Loyalty | 2018 | n/a |
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Buyer Intent: Companies Evaluating Personica
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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