New York, 10010, NY,
United States
Arkadium, Inc. Technographics
Arkadium, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Arkadium, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Arkadium, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Arkadium, Inc. has purchased the following applications: Paycor 7Geese OKRs for Performance and Goal Management in 2016, GumGum for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Arkadium, Inc. is running and its propensity to invest more and deepen its relationship with Paycor , GumGum , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Arkadium, Inc. revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Arkadium, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Arkadium, Inc. Tech Stack and Enterprise Applications
Arkadium, Inc. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Paycor | Legacy | Paycor 7Geese OKRs | Performance and Goal Management | HCM | n/a | 2016 | 2016 |
In 2016, Arkadium, Inc. implemented Paycor 7Geese OKRs to establish company-wide goal alignment and a formal cadence for manager check-ins. Arkadium, Inc. used Paycor 7Geese OKRs for Performance and Goal Management to cascade objectives and give employees clearer line of sight to company goals.
The deployment centered on the 7Geese OKR cascade and the platform 1-on-1 feature, with Arkadium creating 1-on-1 templates for every level of the organization. Configuration emphasized objective hierarchy and templated check-in guides, enabling teams to customize 1-on-1s to their dynamics while preserving a standardized weekly cadence for manager conversations.
Operational coverage included managers and individual contributors across the company, with the application affecting people manager routines and HR workflow for ongoing performance conversations. Using Paycor 7Geese OKRs removed ambiguity in how managers should check in, lowered impediments for employees seeking help, and supported weekly recognition practices that increased employee engagement through regular input and manager acknowledgement.
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Arkadium, Inc. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Arkadium, Inc. implemented GumGum. GumGum is deployed on Arkadium's public website as an Artificial Intelligence Marketing application to support on-site advertising, contextual targeting, and measurement workflows. The implementation leverages client-side web integration and tag-based ad serving consistent with website ad placements and programmatic decisioning.
The deployment focuses on marketing and ad operations workflows on the corporate site, with operational ownership expected within Arkadium marketing and product teams. Implemented capabilities align with contextual advertising, audience targeting, creative optimization, and viewability instrumentation that are typical for GumGum deployments. Governance emphasizes site-level configuration, campaign operational controls, and coordination between marketing and web operations during rollout.
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Arkadium, Inc. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Arkadium, Inc. deployed Microsoft 365 for Collaboration. The 100-person media company established Microsoft 365 as its primary collaboration platform to centralize communication, document sharing and team coordination.
Microsoft 365 deployment included core collaboration capabilities such as hosted email, SharePoint document libraries, real time coauthoring, and team communication and meetings, configured to support editorial workflows and content production. Microsoft 365 is also used on Arkadium's public website, reflecting that Microsoft 365 services are surfaced as part of content authoring or editorial collaboration linked to their web operations.
Operational scope covered editorial, product, marketing and corporate functions, with administration focused on tenant account provisioning, identity management and content governance typical for Collaboration platforms. The implementation consolidated standard Microsoft 365 collaboration workflows for content lifecycle management and internal communications across the organization.
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Arkadium, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Arkadium, Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Arkadium, Inc. TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Arkadium, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Arkadium, Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Arkadium, Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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