Array Marketing
Array Marketing Technographics
Array Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Array Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Array Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Array Marketing has purchased the following applications: ADP Workforce Now Payroll for Payroll in 2016, Microsoft 365 for Collaboration in 2017, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Array Marketing is running and its propensity to invest more and deepen its relationship with ADP , Employ , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Array Marketing revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Array Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Array Marketing Tech Stack and Enterprise Applications
Array Marketing HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now Payroll | Payroll | HCM | n/a | 2016 | 2016 |
In 2016, Array Marketing implemented ADP Workforce Now Payroll to centralize employee pay and benefits processing across its Canada and United States operations. Array Marketing deployed ADP Workforce Now Payroll for a 750 employee media and retail services organization, aligning payroll processing with HR and finance functions to support cross border salaried and hourly payrolls, and benefits administration.
The implementation focused on core Payroll modules and functional workflows, including payroll processing, benefits administration, records maintenance, and compliance reporting. ADP Workforce Now Payroll was configured to run biweekly payroll for hourly Canadian staff and salaried payrolls for Canada and the United States, support year end processes for both jurisdictions, calculate wage subsidies, and manage new hire onboarding and account registrations for different jurisdictions.
Integrations include ADP Workforce Now Payroll connecting with time and attendance systems, with explicit operational use of an hourly Time and Attendance system and preference for Industrios for time capture. The solution was used for benefits administration workflows inside ADP, invoice reconciliation and payment to insurance and benefit providers, and regulatory reporting to Canadian and U.S. bodies such as WSIB and CRA.
Governance and operational ownership rested with Human Resources, with a Payroll Manager reporting to the Director of Human Resources and providing oversight to a Payroll Coordinator. Day to day responsibilities implemented in the system included maintaining master employee files to support payroll, onboarding and offboarding communications, claims processing oversight, payroll specific reporting for stakeholders, and participation in benefits policy renewal and provider liaison activities.
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|
Recruiting, Applicant Tracking System | HCM |
|
2021 | 2021 |
|
Array Marketing Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 Array Marketing implemented Microsoft 365 as its primary Collaboration platform for the organization. The deployment was positioned to support a 750 employee media firm headquartered in Canada, with Microsoft 365 visible on public web properties as part of the company digital footprint.
The implementation centered on core Microsoft 365 Collaboration capabilities, including cloud email and calendaring, team chat and meetings, intranet and document management, personal cloud storage, and the suite of productivity applications for authoring and coauthoring. Configuration work focused on tenant-level provisioning, site and team topology for collaborative workspaces, and document lifecycle controls consistent with document management and content collaboration use cases.
Operational coverage emphasized companywide collaboration across marketing, creative and client services functions, with public web references to Microsoft 365 services used to surface content and support external sharing where appropriate. The deployment leveraged cloud-delivered collaboration workflows to centralize file sharing, synchronous and asynchronous communication, and cross-functional project coordination under a single Microsoft 365 tenant.
Governance and rollout included centralized administration for user and group management, access controls and external sharing policies, and defined content governance for document permissions and retention. Adoption activities were organized around workflow enablement for campaign production and client deliverables, aligning Microsoft 365 Collaboration capabilities with the firm’s marketing and delivery processes.
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Array Marketing IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Array Marketing implemented Microsoft Azure Cloud Services to host its public website and associated web applications. The deployment places Microsoft Azure Cloud Services within the Application Hosting and Computing Services category and addresses Array Marketing's web-facing compute and content delivery requirements for its Canada-based media operations.
The implementation emphasizes core hosting capabilities typical of the category, including scalable compute instances, object storage for media assets, managed web application hosting, and traffic management to handle variable audience demand. Configuration work focused on provisioning web-tier compute and storage, configuring application delivery patterns, and enabling automated scaling behaviors aligned with web traffic.
Operational scope is centered on the company website and client-facing digital workflows, supporting marketing and editorial functions that drive online content distribution. Microsoft Azure Cloud Services is the platform for these web operations, and system ownership sits with Array Marketing's cloud operations and web teams.
Governance and operational practices introduced cloud provisioning controls, role based access for operational staff, and monitoring to track compute and storage usage. The narrative is focused on application hosting architecture, platform capabilities, and the operational positioning of Microsoft Azure Cloud Services within Array Marketing's digital infrastructure.
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Content Delivery Network | IaaS |
|
2019 | 2019 |
|
Array Marketing CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Array Marketing
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Array Marketing Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Array Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Array Marketing digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Array Marketing Technographics
Array Marketing is a Media organization based in Canada,
with around 750 employees and annual revenues of $150.0 million.
Array Marketing operates a diverse technology stack with applications such as
ADP Workforce Now Payroll, Microsoft 365 and Microsoft Azure Cloud Services,
covering areas like Payroll, Collaboration and Application Hosting and Computing Services.
Array Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP and Microsoft.
Array Marketing recently adopted applications including
JazzHR by Employ in 2021, Cloudflare CDN in 2019 and Barracuda Email Security Gateway in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Array Marketing’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Array Marketing’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Array Marketing technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.