ASB Bank
12 Jellicoe Street,
Auckland, 1010,
New Zealand
Auckland, 1010,
New Zealand
64 9 306 3000
Banking and Financial Services
ASB Bank Technographics
ASB Bank Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ASB Bank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 ASB Bank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ASB Bank has purchased the following applications: SAP S/4 HANA for ERP Financial in 2024, SnapHire ATS for Applicant Tracking System in 2018, Adobe Experience Manager for Digital Asset Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ASB Bank is running and its propensity to invest more and deepen its relationship with SAP , Inlogik , SnapHire or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ASB Bank revenues, which have grown to $3.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ASB Bank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ASB Bank Tech Stack and Enterprise Applications
ASB Bank ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2024 | 2025 |
In 2024, ASB Bank began a Core Modernisation stream to deploy SAP S/4 HANA as its strategic ERP Financial platform. The program targets SAP S/4 HANA TRBK deployed on Microsoft Azure, and it is executed from ASB's New Zealand based Engineering Practice to centralize core finance processing and platform operations.
The implementation focuses on core financial capabilities typical of ERP Financial deployments, including general ledger, accounts payable, accounts receivable, treasury and financial close processes, and embedded reporting and operational finance workflows. SAP S/4 HANA configuration work emphasizes cloud native provisioning, systems engineering for public cloud infrastructure, and future automation of platform lifecycle tasks to support continuous operational availability.
Integration work is organized around ASB's cloud platform and bank transaction processing landscapes, with delivery teams responsible for connecting SAP S/4 HANA to operational tooling, monitoring, and support frameworks. Operational coverage is New Zealand centric, driven by cross functional teams from engineering, infrastructure, finance and support, and staffed through ongoing local recruitment to scale implementation and run capabilities.
Governance and rollout follow an agile model with autonomous, T Shaped teams tasked to design, configure and maintain the platform while iterating on operational runbooks and automation. The program explicitly frames continuous improvement of customer outcomes as a guiding objective, and hiring activity indicates an increase in inhouse engineering and support capacity to sustain SAP S/4 HANA on Azure.
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Payment Processing | ERP |
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2018 | 2018 |
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ASB Bank HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SnapHire | Legacy | SnapHire ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, ASB Bank implemented SnapHire ATS as its Applicant Tracking System to centralize recruiting workflows within HR and talent acquisition. The SnapHire ATS deployment centralized requisition intake, candidate tracking, interview coordination, and offer processes across the bank's HR Systems portfolio in New Zealand.
Configuration and functional scope focused on requisition management, candidate profiles and pipelines, interview scheduling, offer management, and workflow automation consistent with Applicant Tracking System capabilities. The SnapHire ATS instance was administered by the bank's HR Systems team, with configuration of role based access controls, template management, and scheduled data extracts to support operational reporting.
SnapHire ATS was integrated with PayGlobal, SuccessFactors, Cornerstone, IMPAC Risk Manager, and DocuSign, and reporting and analytics were delivered via SQL and Business Objects. These integrations enabled structured handoffs for payroll and HRIS reconciliation, linkage of learning and talent records, risk and compliance checks through IMPAC Risk Manager, and electronic signature of offer documentation using DocuSign.
Operational governance was managed by the HR Systems function, with a Senior Systems Specialist responsible for administration and reporting of SnapHire ATS and related integrations. Governance emphasized standardized recruitment workflows, centralized administration of system configuration, and monitoring of integration processes to maintain data integrity and consistent hiring operations.
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Core HR | HCM |
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2017 | 2018 |
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Learning and Development | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2017 | 2018 |
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Recruiting | HCM |
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2018 | 2018 |
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ASB Bank Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2020 | 2020 |
In 2020, ASB Bank deployed Adobe Experience Manager to manage digital assets on its public website, positioning the implementation within the Digital Asset Management category. ASB Bank Adobe Experience Manager Digital Asset Management supports web content management, marketing communications, and digital channel publishing for the bank.
The deployment centers on a centralized asset repository, metadata and taxonomy management, version control, automated renditions, and publishing workflows, capabilities typical of Digital Asset Management implementations. Adobe Experience Manager is used as the primary system for storing images, video, and rich media assets, enabling componentized delivery to site templates and managed asset lifecycle processes.
Operational coverage is focused on the web content team, marketing, and digital channel operations, with assets authored, approved, and published through integrated editorial workflows to the ASB website. The implementation connects asset management to site delivery pipelines and content authoring, enabling consistent media delivery across public pages.
Governance was formalized around asset metadata standards, access controls, and approval gates to support editorial cadence and compliance requirements. The implementation adheres to typical Digital Asset Management governance patterns for regulated financial services websites.
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ASB Bank CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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ASB Bank ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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ASB Bank Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Asset and Wealth Management | Investment Management |
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2017 | 2018 |
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Portfolio and Investment Management | Investment Management |
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2009 | 2009 |
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ASB Bank IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ASB Bank
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by ASB Bank Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ASB Bank IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ASB Bank digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ASB Bank Technographics
ASB Bank is a Banking and Financial Services organization based in New Zealand,
with around 5500 employees and annual revenues of $3.30 billion.
ASB Bank operates a diverse technology stack with applications such as
SAP S/4 HANA, SnapHire ATS and Adobe Experience Manager,
covering areas like ERP Financial, Applicant Tracking System and Digital Asset Management.
ASB Bank has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, SnapHire and Adobe Systems.
ASB Bank recently adopted applications including
SAP S/4 HANA in 2024, Atlassian Jira Service Desk in 2021 and Akamai CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ASB Bank’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ASB Bank’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ASB Bank technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.