Fairfield, 07004, NJ,
United States
Ashford.com Technographics
Ashford.com Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ashford.com and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Ashford.com employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ashford.com has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, TeamSupport SnapEngage for Chatbots and Conversational AI in 2017, Adobe Connect for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ashford.com is running and its propensity to invest more and deepen its relationship with Microsoft , Amazon Web Services (AWS) , Affirm or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ashford.com revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ashford.com intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ashford.com Tech Stack and Enterprise Applications
Ashford.com ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Ashford.com implemented Microsoft Dynamics NAV, an ERP Financial application to support its global e commerce and corporate finance operations. The deployment was scoped to support Ashford's $100 million global e commerce business and spanned finance, supply chain, and centralized IT services across six countries.
Microsoft Dynamics NAV was configured to deliver core financial management, order to cash workflows, inventory control, and purchasing capabilities aligned with retail operations. Configuration work included integration points with Highjump Supply Chain for warehouse execution, integration touchpoints with the Oracle ATG e commerce platform for order flow, and alignment with Active Directory and SharePoint for user access and operational portals.
Deployment architecture leveraged a virtualized infrastructure environment that had been re architected to remove single points of failure, with more than 100 servers and production servers replicated for disaster recovery. The NAV deployment operated alongside Office 365 migrations and a cloud based Highjump warehouse management rollout, and benefited from a hosting renegotiation that reduced costs by approximately $300,000 annually.
Governance and operational controls were driven by the Director of Global IT and Supply Chain, who owned IT purchasing, a 3 to 4 million dollar IT budget, and annual audits with Deloitte and PwC, and who led PCI compliance efforts. Projects tied to the NAV program included a 500,000 dollar WMS change and infrastructure investments of about $750,000, which together supported finance, supply chain, and e commerce process standardization across international offices.
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Payment Processing | ERP |
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2018 | 2018 |
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Payment Processing | ERP |
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2018 | 2018 |
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Ashford.com AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TeamSupport | Legacy | TeamSupport SnapEngage | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Ashford.com implemented TeamSupport SnapEngage to provide Chatbots and Conversational AI on its public website. The deployment embeds the TeamSupport SnapEngage widget on product detail and checkout pages to capture real-time customer inquiries and initiate conversational handling for ecommerce support.
Configuration leverages core Chatbots and Conversational AI capabilities, including a live chat interface, automated conversational flows, canned responses, transcript capture, and agent handoff workflows within TeamSupport SnapEngage. Operational scope is focused on online customer service and sales support, with routing rules and scripted triage paths to escalate complex inquiries to human agents. The implementation is documented as site-facing only in the provided source, and no external system integrations or implementation partners are specified in the source material.
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Ashford.com Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Ashford.com deployed Adobe Connect on its website for Audio Video and Web Conferencing. The implementation embeds Adobe Connect meeting rooms and webinar staging into the public site to enable live product presentations, customer-facing webinars, attendee Q and A, and recorded session playback. Adobe Connect is used to deliver hosted events and on-demand recordings as part of the companys external engagement layer.
Ashford.com configured Adobe Connect to support attendee registration, presenter controls, screen and content sharing, session recording, and basic user moderation, aligning the application with marketing and customer engagement workflows. Operational ownership centers on digital marketing and customer support teams, with the deployment scoped to website-hosted event delivery rather than internal back office collaboration. Governance emphasizes user access controls and session moderation processes to manage public webinars and recorded content distribution.
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Ashford.com Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Ashford.com eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Shipping Management | eCommerce |
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2015 | 2015 |
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Ashford.com SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2015 | 2015 |
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Warehouse Management | SCM |
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2014 | 2014 |
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Ashford.com CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2018 | 2018 |
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Ashford.com ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2019 | 2019 |
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Ashford.com PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Ashford.com IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Ashford.com
Apps Being Evaluated by Ashford.com Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||