Clinton, 01510, MA,
United States
Avidia Bank Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Avidia Bank and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 270 Avidia Bank employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Avidia Bank has purchased the following applications: Q2 Digital Banking Platform for Digital Banking in 2024, Personetics AI Platform for Artificial Intelligence Marketing in 2024, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avidia Bank is running and its propensity to invest more and deepen its relationship with Q2 Software , FIS Global , Personetics or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avidia Bank revenues, which have grown to $29.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avidia Bank intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Q2 Software | Legacy | Q2 Digital Banking Platform | Digital Banking | ERP Services and Operations | n/a | 2024 | 2024 |
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Loan Management | ERP Services and Operations |
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2020 | 2020 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personetics | Legacy | Personetics AI Platform | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2024 | 2024 |
In 2024 Avidia Bank deployed the Personetics AI Platform as part of a coordinated effort to enhance its digital banking experience. The implementation is classified under Artificial Intelligence Marketing and is framed to drive personalized engagement and automated financial guidance for Avidia Bank customers.
The Personetics AI Platform was implemented to deliver core personalization capabilities including a real-time personalization engine, hyper-relevant insights and advice, automated savings journeys, and turnkey pre-built widgets that preserve brand alignment. Configuration work focused on embedding Personetics’ advisory and automated savings modules into the bank’s digital UI layers, enabling in-session and push engagement across account holder interactions.
Integration architecture leveraged the Q2 Digital Banking Platform and Q2 Innovation Studio, using Q2 Marketplace pre-built connectors and the Q2 SDK to embed Personetics functionality into Avidia’s digital channels. The deployment emphasized data orchestration through Personetics’ turnkey data integration, aligning transaction and behavioral signals with the AI engine, and routing recommendations into front-end widgets and notification channels for retail banking users.
Governance centered on a fintech partner model enabled by Q2 Innovation Studio, allowing Avidia Bank to manage product configurations, marketplace provisioning, and iterative releases of personalized journeys. Outcomes called out by the bank and partners include delivering real-time insights, automated saving plans, and deeper customer relationships, positioning Avidia Bank to scale personalized engagement across its retail digital channels.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Intelligent Document Processing | Content Management |
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2023 | 2023 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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