Aston-Mansfield
Durning Hall Community Centre,
Earlham Grove, E7 9AB,
United Kingdom
Earlham Grove, E7 9AB,
United Kingdom
44 2037 408100
Consumer Packaged Goods
Aston-Mansfield Technographics
Aston-Mansfield Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aston-Mansfield and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Aston-Mansfield employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aston-Mansfield has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2008, WooCommerce for eCommerce in 2021, Crazy Egg for Marketing Analytics in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aston-Mansfield is running and its propensity to invest more and deepen its relationship with Oracle , Automattic , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aston-Mansfield revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aston-Mansfield intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aston-Mansfield Tech Stack and Enterprise Applications
Aston-Mansfield ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2008 | 2008 |
In 2008, Aston-Mansfield implemented Oracle NetSuite ERP as an ERP Financial solution. The UK based consumer packaged goods company with approximately 10 employees deployed Oracle NetSuite ERP using a cloud based SaaS model to centralize core financial operations.
Configuration focused on core financial modules including general ledger, accounts payable, accounts receivable, billing, fixed asset accounting, and inventory management aligned to purchase to pay and order to cash workflows. Financial reporting and tax configuration were implemented to support UK VAT compliance and consolidated accounting ledgers, with a standardized chart of accounts and period close controls.
The implementation covered finance and related operational functions such as procurement and inventory stewardship, and incorporated role based access controls, approval workflows, and audit trail capabilities to formalize governance for a small finance team. Project rollout emphasized configuring standard ERP Financial workflows and system level controls rather than bespoke extensions.
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Aston-Mansfield eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Aston-Mansfield implemented WooCommerce to provide an online storefront on its public website https://www.aston-mansfield.org.uk/. Aston-Mansfield uses WooCommerce as its eCommerce platform to publish a consumer packaged goods product catalog, capture shopping cart activity, and surface checkout and order entry for site visitors, with operations sized to a 10 employee organization based in the United Kingdom.
The deployment centers on WooCommerce integrated into WordPress site hosting, with standard eCommerce functional modules configured such as product catalog management, storefront theming and content management, shopping cart and checkout workflows, and order management and admin screens for fulfillment. Operational coverage is primarily website sales and order processing, with governance focused on WordPress content and plugin update procedures, store administration roles, and lightweight fulfillment workflows handled by the small internal team. WooCommerce is used as the central eCommerce application for Aston-Mansfield, supporting online sales, catalog maintenance, and order operations.
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Aston-Mansfield CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2016 | 2016 |
In 2016, Aston-Mansfield implemented Crazy Egg on its public website as a focused web analytics deployment. Aston-Mansfield is a United Kingdom consumer packaged goods organization of about 10 employees, and Crazy Egg was adopted to provide Marketing Analytics for site-level user behavior analysis and content optimization.
The implementation uses Crazy Egg capabilities common to the Marketing Analytics category, including heatmaps, click tracking, scroll maps, session recordings, and conversion funnel snapshots to visualize visitor interactions. Configuration appears scoped to the website, with page-level snapshot setup and behavior tracking configured to collect click and scroll metrics, and Crazy Egg dashboards used to review captures and segment sessions.
Deployment was executed via the web tracking approach standard for Crazy Egg, embedding the vendor's JavaScript tracking snippet into site templates and selected landing pages to instrument user sessions. Operational ownership is centered on the website and marketing functions, with the Crazy Egg account and dashboards serving as the central analytic surface for web content, digital communications, and campaign-level review, positioning Crazy Egg as Aston-Mansfield Crazy Egg Marketing Analytics for ongoing site behavior analysis.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Aston-Mansfield ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Aston-Mansfield IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Aston-Mansfield
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Executive Officer | CXO | Finance | |
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Head of Administration & Finance and Company Secretary | Director | Finance | |
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Buildings Manager | Manager | Operations | |
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Apps Being Evaluated by Aston-Mansfield Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aston-Mansfield IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aston-Mansfield digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Aston-Mansfield Technographics
Aston-Mansfield is a Consumer Packaged Goods organization based in United Kingdom,
with around 10 employees and annual revenues of $1.0 million.
Aston-Mansfield operates a diverse technology stack with applications such as
Oracle NetSuite ERP, WooCommerce and Crazy Egg,
covering areas like ERP Financial, eCommerce and Marketing Analytics.
Aston-Mansfield has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Automattic and Crazy Egg.
Aston-Mansfield recently adopted applications including
WooCommerce in 2021, Microsoft Azure Monitor in 2021 and Mouseflow in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aston-Mansfield’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aston-Mansfield’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aston-Mansfield technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.