Aston Martin Lagonda Global Holdings plc
Banbury Road,
Gaydon, CV35 0DB,
United Kingdom
Gaydon, CV35 0DB,
United Kingdom
44 19 2664 4644
Automotive
Aston Martin Lagonda Global Holdings plc Technographics
Aston Martin Lagonda Global Holdings plc Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aston Martin Lagonda Global Holdings plc and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2207 Aston Martin Lagonda Global Holdings plc employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aston Martin Lagonda Global Holdings plc has purchased the following applications: SAP Concur Expense for Expense Management in 2015, PageUp ATS for Applicant Tracking System in 2017, Sitecore CMS for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aston Martin Lagonda Global Holdings plc is running and its propensity to invest more and deepen its relationship with SAP , PageUp , Crown Computing or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aston Martin Lagonda Global Holdings plc revenues, which have grown to $1.49 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aston Martin Lagonda Global Holdings plc intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aston Martin Lagonda Global Holdings plc Tech Stack and Enterprise Applications
Aston Martin Lagonda Global Holdings plc ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2015 | 2015 |
In 2015, Aston Martin Lagonda Global Holdings plc implemented SAP Concur Expense as its Expense Management application. The deployment focused on formalizing expense submission workflows for VIP and Q special sales, tying expense control to product marketing and sales activities for the Q business.
Configuration work centered on expense reporting, receipt and transaction evidence capture, and an escalation workflow for unknown or exception expenses. The SAP Concur Expense configuration included user-facing submission processes and policy controls to ensure consistent review and documentation of transactions, and it supported colleague assistance and training for correct use of the expenses system.
Operational scope covered cross functional collaboration among sales, product development, design and finance teams, and included liaison with dealers and suppliers to capture Q feature requirements and supplier contract details. Expense processing was embedded into the business rhythm for Q business planning, with expense reviews being used to inform pricing and feature discussions and to maintain the Q website and online presence.
Governance and process work involved conceptualising and developing functional and business processes to align with market requirements and business needs for VIP and Q special sales. The program planned and coordinated Q targets in line with market opportunities, facilitated meetings across sales, product development, design and finance to agree pricing models, and established escalation and support workflows for expense exceptions, with staff responsible for reviewing and submitting business expenses via SAP Concur Expense.
The implementation explicitly aimed to drive and promote the Q business to maximise business and revenue growth, while embedding expense governance into ongoing commercial and product decision making for the Q line.
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Aston Martin Lagonda Global Holdings plc HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, Aston Martin Lagonda Global Holdings plc implemented PageUp ATS as its Applicant Tracking System and embedded the application directly on its public careers site. PageUp ATS functions as the recruitment front end for external job posting and candidate application intake on careers.astonmartin.com.
The deployment leverages core Applicant Tracking System capabilities, including requisition management, candidate database and profile management, configurable application workflows, hiring manager review, interview scheduling, and offer workflow orchestration. Configuration work focused on aligning job templates and approval routing with Aston Martin's recruiting processes.
Operational ownership is with Talent Acquisition and broader HR teams who use PageUp ATS to centralize candidate records and manage the end to end recruiting lifecycle. Governance includes role based access controls and standardized workflow stages to ensure consistent requisition approvals and candidate review across hiring managers.
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Time and Attendance | HCM |
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2018 | 2018 |
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Aston Martin Lagonda Global Holdings plc Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020 Aston Martin Lagonda Global Holdings plc deployed Sitecore CMS. Sitecore CMS serves as the companys Web Content Management solution for its corporate website and marketing content, centralizing content authoring and template driven page composition for product and brand pages.
The implementation leverages Sitecore CMS capabilities including media library management, experience editor driven authoring, content scheduling, multi channel publishing, personalization, and publishing workflows. Configuration emphasized template and component reuse, role based permissions, and editorial approval chains to support marketing and communications teams and digital experience operations. Governance was structured around centralized content owners, staged publishing environments, and formal approval workflows to manage content releases and maintain brand consistency.
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Aston Martin Lagonda Global Holdings plc CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2013 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Aston Martin Lagonda Global Holdings plc IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Aston Martin Lagonda Global Holdings plc
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Director | Director | HR | |
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HR Director | Director | HR | |
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HR Manager | Manager | HR | |
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HR Business Partner | Manager | HR | |
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Senior Manager, International HR | Manager | HR | |
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Apps Being Evaluated by Aston Martin Lagonda Global Holdings plc Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aston Martin Lagonda Global Holdings plc IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aston Martin Lagonda Global Holdings plc digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Aston Martin Lagonda Global Holdings plc Technographics
Aston Martin Lagonda Global Holdings plc is a Automotive organization based in United Kingdom,
with around 2207 employees and annual revenues of $1.49 billion.
Aston Martin Lagonda Global Holdings plc operates a diverse technology stack with applications such as
SAP Concur Expense, PageUp ATS and Sitecore CMS,
covering areas like Expense Management, Applicant Tracking System and Web Content Management.
Aston Martin Lagonda Global Holdings plc has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, PageUp and Sitecore.
Aston Martin Lagonda Global Holdings plc recently adopted applications including
Magnite (ex Rubicon Project) in 2023, Sitecore CMS in 2020 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aston Martin Lagonda Global Holdings plc’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aston Martin Lagonda Global Holdings plc’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aston Martin Lagonda Global Holdings plc technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.