Astrid & Miyu
Unit 203, Edinburgh House, 170 Kennington Lane,
London, SE11 5DP,
United Kingdom
London, SE11 5DP,
United Kingdom
44 20 8961-3538
Retail
Astrid & Miyu Technographics
Astrid & Miyu Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Astrid & Miyu and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 166 Astrid & Miyu employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Astrid & Miyu has purchased the following applications: Payhawk Expense Management for Expense Management in 2023, Zendesk Chat for Chatbots and Conversational AI in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Astrid & Miyu is running and its propensity to invest more and deepen its relationship with Payhawk , Klarna , PayPal or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Astrid & Miyu revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astrid & Miyu intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Astrid & Miyu Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Payhawk | Legacy | Payhawk Expense Management | Expense Management | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Astrid & Miyu implemented Payhawk Expense Management to centralize corporate spend and streamline finance workflows for the London based retail and ecommerce brand. The deployment aligned the Payhawk Expense Management application to support corporate cards, employee reimbursements and invoice processing within the companys finance function, using category aligned capabilities for expense capture and approvals.
Configuration emphasized corporate card lifecycle and control, invoice capture with automated data extraction, and multi entity expense management to map transactions to separate accounting entities. Automated approval routing and policy enforcement were configured to replace manual paper processes, and expense workflows were instrumented to reduce touchpoints between cardholders and accounts payable.
The implementation included an ERP integration with Xero to synchronize invoice and expense posting, tax coding and intercompany mappings across entities, enabling a single source of record for spend data in the accounting system. Operational scope covered the finance and accounts payable teams in the London headquarters and across the brands legal entities, consolidating reimbursement workflows and supplier invoice processing under one platform.
Governance changes focused on centralizing card issuance and spend policy control, standardizing approval hierarchies and establishing a single workflow for invoice capture and reimbursement requests. The rollout documented in vendor references reports a 66 percent reduction in expense processing time and freed circa 40 hours per week for the finance team, outcomes recorded after the Payhawk Expense Management deployment.
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2024 | 2024 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2018 | 2018 |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2022 | 2022 |
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2012 | 2012 |
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Product Review Management | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2025 | 2025 |
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Shipping Management | eCommerce |
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2022 | 2022 |
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Shipping Management | eCommerce |
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2024 | 2024 |
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Shopping Cart Management | eCommerce |
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2012 | 2012 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Returns Management | SCM |
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2021 | 2021 |
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CRM
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2025 | 2025 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2024 | 2024 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2023 | 2023 |
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Test Automation Platform | PaaS |
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2025 | 2025 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2019 | 2019 |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2019 | 2019 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2014 | 2014 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2016 | 2016 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2025 | 2025 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Astrid & Miyu
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Astrid & Miyu Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Astrid & Miyu Technographics
Astrid & Miyu is a Retail organization based in United Kingdom,
with around 166 employees and annual revenues of $55.0 million.
Astrid & Miyu operates a diverse technology stack with applications such as
Payhawk Expense Management, Zendesk Chat and Google Workspace (Formerly Google G-Suite),
covering areas like Expense Management, Chatbots and Conversational AI and Collaboration.
Astrid & Miyu has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Payhawk, Zendesk and Google.
Astrid & Miyu recently adopted applications including
Tapcart in 2025, Yotpo Reviews in 2025 and Usercentrics Consent Management Platform (CMP) in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Astrid & Miyu’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Astrid & Miyu’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Astrid & Miyu technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.