Astro Malaysia Holdings
Technology Park Malaysia, Lebuhraya Puchong-Sungai Besi, Bukit Jalil,
Kuala Lumpur, 57000,
Malaysia
Kuala Lumpur, 57000,
Malaysia
60 3 9543 6688
Communications
Astro Malaysia Holdings Technographics
Astro Malaysia Holdings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Astro Malaysia Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Astro Malaysia Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Astro Malaysia Holdings has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2018, Workday HCM for Core HR in 2016, Adobe Commerce (ex Magento) for eCommerce in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Astro Malaysia Holdings is running and its propensity to invest more and deepen its relationship with SAP , Workday , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Astro Malaysia Holdings revenues, which have grown to $763.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astro Malaysia Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Astro Malaysia Holdings Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2018 | 2015 |
In 2018 Astro Malaysia Holdings implemented SAP ERP ECC 6.0 as its ERP Financial backbone for corporate finance and group accounting. The deployment aimed to provide a unified financial platform to support statutory reporting and financial control across the holding company in Malaysia.
SAP ERP ECC 6.0 was configured to deliver core ERP Financial capabilities, including General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting, Financial Controlling, and cash management. Configuration emphasized a standardized chart of accounts, master data governance for suppliers and customers, and process-driven period close orchestration.
Operational coverage centered on corporate finance, treasury, tax compliance and internal audit functions within the Astro group, with role-based access controls to separate duties and enforce approvals. The implementation used configuration-driven workflows in SAP ERP ECC 6.0 to institutionalize financial approval paths and month end close procedures.
Governance and process restructuring prioritized centralized financial controls and standardized reporting workflows, aligning business function responsibilities to the SAP application. The narrative reflects an enterprise-focused ERP Financial implementation that centralized finance and accounting operations under SAP ERP ECC 6.0 at Astro Malaysia Holdings.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Workday | Oracle PeopleSoft HCM | Workday HCM | Core HR | HCM | n/a | 2016 | 2016 |
In 2016, Astro Malaysia Holdings implemented Workday HCM as its Core HR application, migrating from Oracle PeopleSoft HCM as part of a companywide HR transformation program. The program targeted enterprise HR capabilities for a 5000 employee communications group and was positioned by senior leadership to consolidate human capital management, performance management, talent management, employee services, workforce planning and organizational development workflows under a single SaaS platform.
Workday HCM was configured to address core HR recordkeeping and talent lifecycle processes, with implementations of performance management cycles, talent profile and succession planning capabilities, employee services case management and workforce planning structures. Configuration work emphasized standard HR transactional automation and centralized personnel data to support consistent performance and talent workflows across business units.
The implementation was executed alongside a broader infrastructure and application consolidation program, including migration of an on premise identity management system to Microsoft Azure and automation of legacy applications to Microsoft SharePoint, while the enterprise ecommerce platform migration to Magento proceeded in parallel. Workday HCM was deployed as a SaaS human capital management layer integrated into that program, with identity and application orchestration treated as part of the overall solution architecture.
Governance for the rollout was centrally managed, led by a senior program manager in Products and Technology with direct endorsement from the senior leadership team, and included a defined HR demand plan and technology roadmap. Process improvement activities accompanied system configuration, focusing on performance management, talent management and employee services workflows to align operational HR processes with the new Core HR platform.
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Employee Self Service | HCM |
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2016 | 2016 |
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Learning and Development | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Talent Management | HCM |
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2016 | 2016 |
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Workforce Analytics | HCM |
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2016 | 2016 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Astro Malaysia Holdings implemented Adobe Commerce (ex Magento) as its eCommerce platform. The project migrated the companys existing e-commerce platform to Adobe Commerce (ex Magento) and was executed under an enterprise program governed by Products and Technology with senior leadership endorsement.
The Adobe Commerce (ex Magento) implementation emphasized core eCommerce capabilities, including product catalog management, shopping cart and checkout workflows, promotions and pricing rules, order management, and merchant administration. The deployment architecture was aligned with an on premise Tier 1 data centre network infrastructure upgrade, and identity management was centralized through a migration to Microsoft Azure to provide consolidated authentication for online channels.
Operational scope covered the digital commerce team and cross functional product, technology, and network organizations within Astro Malaysia Holdings, with program level governance led by a Senior Assistant Vice President for Products and Technology. The commerce rollout was coordinated alongside parallel enterprise initiatives such as identity and infrastructure modernization and HR systems workstreams, establishing phased deployment sequencing, integration touchpoints to enterprise identity services, and centralized program management for the eCommerce capability.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Astro Malaysia Holdings
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Astro Malaysia Holdings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Astro Malaysia Holdings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Astro Malaysia Holdings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Astro Malaysia Holdings Technographics
Astro Malaysia Holdings is a Communications organization based in Malaysia,
with around 5000 employees and annual revenues of $763.0 million.
Astro Malaysia Holdings operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Workday HCM and Adobe Commerce (ex Magento),
covering areas like ERP Financial, Core HR and eCommerce.
Astro Malaysia Holdings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Workday and Adobe Systems.
Astro Malaysia Holdings recently adopted applications including
Cloudflare CDN in 2021, Fastly in 2021 and Adobe Experience Cloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Astro Malaysia Holdings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Astro Malaysia Holdings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Astro Malaysia Holdings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.