ATB Market
ATB Market Technographics
ATB Market Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ATB Market and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15400 ATB Market employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ATB Market has purchased the following applications: Oracle Retail Merchandising System for Retail Management in 2014, Microsoft 365 for Collaboration in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ATB Market is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Imperva or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ATB Market revenues, which have grown to $3.78 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ATB Market intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ATB Market Tech Stack and Enterprise Applications
ATB Market ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 ATB Market implemented Oracle Retail Merchandising System to establish core Retail Management capabilities for merchandising, assortment and inventory planning. The Oracle Retail Merchandising System was positioned to centralize merchandising workflows and retail operations data for ATB Market.
Implementation work focused on Oracle Retail subsystems development and integration, with targeted changes delivered to Oracle RPM, Oracle RMS and Oracle RPAS modules. Configuration and code-level enhancements addressed merchandising rules, price and promotion feeds, and demand signal inputs consistent with Retail Management functional requirements.
Data migration and reporting engineering included development of data-migration algorithms using RIB and Oracle Data Integrator ODI, integrated into ORMOM instruments for staged loads and reconciliation. Report development was completed using ORMA, with OBIEE adopted for ORMOM reporting, providing consolidated merchandising and operational reports.
Delivery and governance were managed by a development team coordinated up to five members, responsible for subsystem development, migration algorithm implementation and ORMA report delivery. The engagement combined subsystem configuration, ETL pipeline engineering and reporting integration to operationalize Oracle Retail Merchandising System for ATB Market Retail Management functions.
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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Retail Management | ERP Services and Operations |
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2014 | 2014 |
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ATB Market Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, ATB Market implemented Microsoft 365 to provide enterprise collaboration across its Ukraine retail operations. ATB Market deployed Microsoft 365 to support Collaboration for corporate productivity, internal communications, and store operations. The presence of Microsoft 365 is surfaced on ATB Market's corporate website, indicating the vendor suite is part of the retailer's public facing and internal tooling footprint.
The Microsoft 365 implementation centers on core application modules such as Exchange Online for email, SharePoint Online for intranet and document management, Microsoft Teams for chat and meetings, OneDrive for user file storage, and the Office desktop and web applications for productivity. These components are used to enable Collaboration workflows including email handling, document coauthoring, team chat and meeting orchestration, and shared intranet content for cross functional teams.
Architecturally the deployment aligns with a tenant based Microsoft 365 model with centralized administration, tenant level security and compliance controls, role based access provisioning, and device and identity governance to support retail and corporate users. Operational governance focuses on user provisioning, policy configuration, and integration of Collaboration capabilities into retail business functions such as store operations, merchandising, finance, and HR without external implementation partner references provided.
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ATB Market IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016, ATB Market implemented Microsoft Azure Cloud Services to provide Application Hosting and Computing Services for its customer-facing website and digital channels. ATB Market uses Microsoft Azure Cloud Services to centralize web hosting and compute capacity for its online presence, aligning the Application Hosting and Computing Services delivery with retail eCommerce and customer engagement functions.
The deployment focuses on cloud-based compute and storage for web applications, content delivery and automated scaling, and platform-level capabilities for TLS termination and application lifecycle updates. Microsoft Azure Cloud Services is configured to handle hosting, runtime compute, and content distribution responsibilities typical for Application Hosting and Computing Services supporting a large retail website.
Operational coverage is centered on the corporate website and digital storefront managed by ATB Market, with the cloud footprint residing under the vendor Microsoft and the country context of Ukraine. The implementation places responsibility for web operations, site reliability, and cloud provisioning within the IT organization that manages customer-facing digital services.
Governance emphasizes cloud provisioning controls, monitoring and incident response workflows to support continuous availability of the website, and change management for application updates deployed to Microsoft Azure Cloud Services. The narrative links ATB Market, Microsoft Azure Cloud Services, Application Hosting and Computing Services and the business function of web and digital commerce operations without asserting specific measurable outcomes.
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ATB Market CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ATB Market
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ATB Market Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ATB Market IT executives and key decision makers. This section highlights ATB Market's latest recorded technology evaluations, including Quickbase for Apps Development on 2026-02-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ATB Market digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ATB Market Technographics
ATB Market is a Retail organization based in Ukraine,
with around 15400 employees and annual revenues of $3.78 billion.
ATB Market operates a diverse technology stack with applications such as
Oracle Retail Merchandising System, Microsoft 365 and Microsoft Azure Cloud Services,
covering areas like Retail Management, Collaboration and Application Hosting and Computing Services.
ATB Market has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Microsoft.
ATB Market recently adopted applications including
Imperva Sonar in 2021, Microsoft 365 in 2020 and Microsoft Azure Cloud Services in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ATB Market’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ATB Market’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ATB Market technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.