Atomic 212
23 Hickson Rd,
Millers Point, 2000, NSW,
Australia
Millers Point, 2000, NSW,
Australia
61 2 9247 8388
Media
Atomic 212 Technographics
Atomic 212 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atomic 212 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Atomic 212 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atomic 212 has purchased the following applications: Flare HR Core HR for Core HR in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Intuit Mailchimp for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atomic 212 is running and its propensity to invest more and deepen its relationship with Flare HR , ADP , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atomic 212 revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atomic 212 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atomic 212 Tech Stack and Enterprise Applications
Atomic 212 HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Flare HR | Legacy | Flare HR Core HR | Core HR | HCM | n/a | 2018 | 2019 |
In 2018, Atomic 212 implemented Flare HR Core HR to centralize core HR administration across the agency. The deployment was embedded into the People and Culture operating model, with the People, Culture & Payroll Manager providing day to day administration and supporting the People & Culture Director and Head of Finance.
Flare HR Core HR was configured to manage employee lifecycle workflows including onboarding, offboarding, employee master data, leave management and approvals, contract preparation, probation and promotion documentation, and monthly HR reporting. The People, Culture & Payroll Manager served as Flare administrator, maintaining the employee information master, replicating staff files maintained in Google Docs into Flare, and owning HR policy documentation and process configuration.
The implementation operated in tandem with ADP for payroll execution, with explicit operational integrations and handoffs such as ensuring leave accuracy for payroll, initiating offboarding in both Flare and ADP, and supporting monthly and off cycle payroll processing for all Atomic 212 Group businesses. The environment also incorporated coordination for visa applications and paperwork with visa essentials, positioning Flare as the HRIS for employee records while ADP remained the payroll engine.
Governance centered on central maintenance of the master employee record in Flare, routine monthly HR reporting, structured onboarding and offboarding workflows, and maintained processes for leave management and approvals. Operational responsibilities included HR email triage, flagging new starters probations and departures in manager diaries, and ensuring policy and staff file consistency, making Flare HR Core HR the authoritative Core HR system for Atomic 212.
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Onboarding | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2019 | 2019 |
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Atomic 212 Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Atomic 212 implemented Google Workspace (Formerly Google G-Suite) for Collaboration to standardize cloud email, calendaring, and document collaboration across the company. The deployment aligns with Atomic 212's Media operations and is visible in site metadata indicating use of Google Apps for Business on their website.
The implementation used Google Workspace core capabilities including Gmail, Google Drive, Docs, Sheets, Slides, Calendar, and Meet, provisioned through the Google Admin console. Configuration focused on domain-based email routing, shared drives for content assets, and collaborative document workflows common to media production. Typical category-aligned features such as real-time co-editing, version history, and role-based access controls were enabled to support content creation workflows.
Operational scope covered company-wide adoption across editorial, production, and corporate teams for collaboration and communication, reflecting Atomic 212's employee base of 150. Administrative controls were organized into organizational units to manage user provisioning, sharing policies, and external sharing restrictions. Governance practices included centralized administration for account lifecycle and basic security settings available within Google Workspace.
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Atomic 212 CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Atomic 212 implemented Intuit Mailchimp to centralize marketing communications and email outreach. The deployment used Intuit Mailchimp as a cloud-hosted Marketing Automation platform, configured for email campaign management, list segmentation, template management, automation workflows, and reporting. Intuit Mailchimp was provisioned to support core marketing and audience development functions within Atomic 212's media operations.
Operational implementation included domain authentication via MailChimp SPF configured on Atomic 212's website, aligning DNS records with the Mailchimp sending infrastructure to ensure proper sender authentication. Governance emphasized centralized campaign creation, template standardization, and approval workflows owned by the marketing team, alongside configuration of contact lists and segmentation rules to support editorial and audience targeting requirements.
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Atomic 212 IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Atomic 212 CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Atomic 212
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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People and Culture Director | Director | HR | |
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Talent Acquisition, Onboarding and HR Manager | Manager | HR | |
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People, Culture and Payroll Manager | Manager | HR | |
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Apps Being Evaluated by Atomic 212 Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Atomic 212 IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Atomic 212 digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Atomic 212 Technographics
Atomic 212 is a Media organization based in Australia,
with around 150 employees and annual revenues of $15.0 million.
Atomic 212 operates a diverse technology stack with applications such as
Flare HR Core HR, Google Workspace (Formerly Google G-Suite) and Intuit Mailchimp,
covering areas like Core HR, Collaboration and Marketing Automation.
Atomic 212 has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Flare HR, Google and Intuit.
Atomic 212 recently adopted applications including
Lumen Black Lotus Labs in 2021, Flare Onboarding in 2019 and ADP Payroll in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Atomic 212’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Atomic 212’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Atomic 212 technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.