Atrium Hospitality
12735 Morris Rd Ext Suite 400,
Alpharetta, 30004, GA,
United States
Alpharetta, 30004, GA,
United States
1 678-762-0005
Leisure and Hospitality
Atrium Hospitality Technographics
Atrium Hospitality Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atrium Hospitality and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 Atrium Hospitality employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atrium Hospitality has purchased the following applications: M3 Accounting Core for ERP Financial in 2014, Macorva EX for Employee Experience in 2024, Hilton OnQ PMS for Real Estate Property Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atrium Hospitality is running and its propensity to invest more and deepen its relationship with M3 , Macorva , UKG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atrium Hospitality revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atrium Hospitality intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atrium Hospitality Tech Stack and Enterprise Applications
Atrium Hospitality ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| M3 | Legacy | M3 Accounting Core | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Atrium Hospitality implemented M3 Accounting Core. The deployment positioned M3 Accounting Core as the company ERP Financial backbone for property-level and corporate accounting workflows across Atrium properties.
The implementation concentrated on core accountants functions, including accrual and reclass journal processing, balance sheet reconciliations, depository checking account reconciliation, general cashier controls, and accounts payable and expense management. Accounting teams used M3 for routine GL activity and journal entries while performing daily income audit procedures and revenue posting validation, reflecting ERP Financial practices for revenue recognition and cash control.
Operational workflows were configured to align with adjacent systems used by Atrium staff, including programming the OnQ PMS to ensure correct tax rates and charge codes for revenue posting workflows, managing purchase order and declining checkbook processes in Birchstreet, and executing daily income audit tracking in Profit Sage. Accounting staff executed journal entries in M3 and in Sage 300 as part of their month end close and reconciliations, and compliance auditing was coordinated with Rizepoint while the corporate team provided training to vendor Metriq on outsourced AP procedures.
Governance focused on standard operating procedure compliance and distributed training, with property accounting directors trained on Birchstreet purchase order controls, revenue posting guidelines, and expense forecasting practices. The rollout included onsite assistance to other Atrium properties to enforce SOP adherence and established city ledger collection procedures, achieving a goal of no accounts over 30 days past due at month end.
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Atrium Hospitality HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Macorva | Legacy | Macorva EX | Employee Experience | HCM | n/a | 2024 | 2024 |
In 2024 Atrium Hospitality implemented Macorva EX to run enterprise employee engagement and manager enablement programs across approximately 7,500 US employees. Macorva EX, an Employee Experience application, was deployed to centralize manager coaching, lifecycle surveys, and engagement programming for hourly and salaried workforce segments.
The implementation configured Macorva EX modules for manager coaching and lifecycle surveys, alongside campaign orchestration for employee engagement and manager enablement workflows. AI coaching was enabled as part of the manager coaching capability and is referenced in the case study as a core module driving manager actions. Configuration emphasized manager-facing action items and automated survey cadence to support ongoing engagement measurement.
A Workday integration was implemented to sync HR data into Macorva EX, providing a persistent employee and manager roster for targeted coaching and surveys. Operational coverage spanned the enterprise in the United States, with HR and people managers as primary operational users and escalation into regional leadership workflows. The integration and roster sync supported role based assignment of manager actions and survey distributions.
The rollout was completed in six weeks and produced 500 plus manager actions within 30 days after go live, with engagement results reported in the top 25 percent benchmark band and a reported 30x ROI on AI coaching. Manager coaching and lifecycle surveys are described in the case study as the primary modules in use, and governance focused on manager enablement workflows and ongoing cadence for engagement measurement and coaching follow up.
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Performance and Goal Management | HCM |
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2024 | 2024 |
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Performance and Goal Management | HCM |
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2024 | 2024 |
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Workforce Management | HCM |
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2015 | 2015 |
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Atrium Hospitality ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alphanso Tech | Legacy | Hilton OnQ PMS | Real Estate Property Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Atrium Hospitality implemented Hilton OnQ PMS. The Hilton OnQ PMS was deployed across Atrium properties as part of the company Real Estate Property Management footprint to centralize front office posting, tax handling, and city ledger controls.
Configuration work focused on property-level fiscal controls and revenue posting. Staff programmed the OnQ PMS system to ensure correct tax rates and charge codes and to enforce consistent revenue posting guidelines. Daily income audit processes were operationalized, with verification of credits, revenue reversals, service recoveries and cash variances tracked as part of routine front desk and accounting reconciliations.
The implementation operated alongside a set of accounting and procurement systems that were explicitly used by Atrium. OnQ postings and front office controls were coordinated with Profit Sage for daily income audit tracking, with accrual and reclass journal entries recorded in M3 Acknowledge and Sage 300 accounting software. Accounts payable and expense workflows were managed through Birchstreet purchase order and declining checkbook tooling, and corporate AP procedures were supported with vendor Metriq for outsourced AP processes and credit card chargeback handling.
Governance and operational rollout included training of department heads and property accounting teams, travel by central accounting staff to assist onsite directors, and establishment of city ledger collection procedures. Process controls extended to daily cashier verification versus the general ledger and ongoing monthly expense forecasting and budget advisory to general managers. Atrium documented collection targets and operational standards to maintain receivable discipline across properties, an outcome explicitly tied to achieving no accounts over 30 days past due at month end.
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Atrium Hospitality Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Atrium Hospitality CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Atrium Hospitality PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Atrium Hospitality IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Atrium Hospitality CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Atrium Hospitality
| First Name | Last Name | Title | Function | Department | Phone | |
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Human Resources Director | Director | HR | |
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Chief Financial Officer | CXO | Finance | |
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Vice President Information Technology | VP | IT | |
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Vice President of Operations | VP | Operations | |
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Senior Vice President, Human Resources | VP | HR | |
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Director, Benefits and HRIS | Director | HR | |
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Regional Vice President of Finance | VP | Finance | |
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Apps Being Evaluated by Atrium Hospitality Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Atrium Hospitality IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Atrium Hospitality digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Atrium Hospitality Technographics
Atrium Hospitality is a Leisure and Hospitality organization based in United States,
with around 8000 employees and annual revenues of $2.00 billion.
Atrium Hospitality operates a diverse technology stack with applications such as
M3 Accounting Core, Macorva EX and Hilton OnQ PMS,
covering areas like ERP Financial, Employee Experience and Real Estate Property Management.
Atrium Hospitality has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as M3, Macorva and Alphanso Tech.
Atrium Hospitality recently adopted applications including
Macorva EX in 2024, Macorva MX in 2024 and Macorva Radiant AI in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Atrium Hospitality’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Atrium Hospitality’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Atrium Hospitality technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.