Aubert France SA
Aubert France SA Technographics
Aubert France SA Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aubert France SA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Aubert France SA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aubert France SA has purchased the following applications: SAP Commerce Cloud (ex Hybris) for eCommerce in 2018, MediaMath for Digital Advertising Platform in 2019, ClariLog Incident Management for Incident Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aubert France SA is running and its propensity to invest more and deepen its relationship with SAP , Mirakl , Target2Sell or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aubert France SA revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aubert France SA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aubert France SA Data, Technology Stack, and Enterprise Applications
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2018 | 2018 |
In 2018, Aubert France SA deployed SAP Commerce Cloud (ex Hybris) to power its eCommerce presence on the corporate website. The implementation uses SAP Commerce Cloud (ex Hybris) as the primary eCommerce application for online product presentation and customer-facing storefront functionality.
The deployment emphasizes core eCommerce functional areas consistent with the Apps Category, including storefront merchandising, product catalog management, pricing and multi-channel checkout workflows, plus order lifecycle management. Configuration work centers on catalog-driven merchandising, SKU-level pricing rules and checkout orchestration to support retail transactions and online order processing.
Operational coverage extends to the public website and omnichannel sales touchpoints, aligning commerce processes with business functions such as eCommerce operations, merchandising, marketing and customer service. Integrations in this class of implementation typically connect storefront and order modules with backend retail systems, including ERP, inventory services, product information management and payment gateways to complete the commerce data flow.
Governance for the implementation is focused on centralized commerce administration, catalog governance and workflow-driven content staging to manage product and promotion lifecycles. SAP Commerce Cloud (ex Hybris) serves as the structural platform enabling Aubert France SA's eCommerce business function and online retail operations.
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MediaMath | Legacy | MediaMath | Digital Advertising Platform | CRM | n/a | 2019 | 2019 |
In 2019, Aubert France SA implemented MediaMath on its public website. Aubert France SA uses MediaMath as its Digital Advertising Platform to support marketing and e-commerce functions for online customer acquisition and audience management.
The implementation centered on site-level tag deployment and audience signal collection to enable programmatic media buying, audience targeting, creative assignment, frequency management, and campaign reporting within MediaMath. MediaMath was configured to host campaign workflows and audience segments, aligning standard Digital Advertising Platform capabilities with Aubert France SA’s paid media operations.
Operational ownership remained with digital marketing and e-commerce teams in France, with marketing operations managing campaign setup, tag governance, and privacy controls for site-derived audience data. The deployment emphasized centralized campaign orchestration and measurement through MediaMath, integrating site-based event data to inform targeting and campaign execution.
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Tag Management | CRM |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClariLog | Legacy | ClariLog Incident Management | Incident Management | ITSM | n/a | 2016 | 2016 |
In 2016, Aubert France SA implemented ClariLog Incident Management as its incident management platform, deploying the ClariLog - Asset View Suite to provide asset linked incident tracking for Aubert France SA, a France based retail company with approximately 1000 employees and reported revenue of 100000000. The deployment positioned ClariLog Incident Management to support incident capture and resolution across retail operations and central support functions.
ClariLog Incident Management was configured to manage core incident workflows including ticket capture, triage, escalation, SLA tracking and lifecycle resolution, with ergonomic user interfaces highlighted by the vendor. The implementation leveraged asset linkage to associate incidents with specific in store and corporate assets, enabling incident records to surface asset metadata and ownership to support faster diagnosis and routed remediation.
Operational coverage focused on store operations, central support teams and IT service desks within France, aligning business functions across retail operations, facilities management and IT service management. The solution provided role based access and dashboarding to surface operational queues and status for incident responders and managers, supporting cross functional visibility for incident handling.
The vendor noted that Aubert France SA selected the ClariLog - Asset View Suite solution for the performance of its functionality and ergonomics, reflecting a procurement emphasis on usability and asset centric incident handling. ClariLog Incident Management is presented as the application instrumenting incident workflows and asset contextualization for Aubert France SA.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Aubert France SA
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Aubert France SA Executives
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FAQ - APPS RUN THE WORLD Aubert France SA Technographics
Aubert France SA is a Retail organization based in France,
with around 1000 employees and annual revenues of $100.0 million.
Aubert France SA operates a diverse technology stack with applications such as
SAP Commerce Cloud (ex Hybris), MediaMath and ClariLog Incident Management,
covering areas like eCommerce, Digital Advertising Platform and Incident Management.
Aubert France SA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, MediaMath and ClariLog.
Aubert France SA recently adopted applications including
Mirakl Marketplace Platform in 2023, Sirdata GTM Server-Side in 2023 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aubert France SA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aubert France SA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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