Edmonton, T5J 1Y6, AB,
Canada
Aurora Cannabis Inc. Technographics
Aurora Cannabis Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aurora Cannabis Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1761 Aurora Cannabis Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aurora Cannabis Inc. has purchased the following applications: Dropbox Business for Enterprise Content Management in 2020, Adobe Experience Cloud for Customer Experience in 2019, New Relic APM for Application Performance Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aurora Cannabis Inc. is running and its propensity to invest more and deepen its relationship with Dropbox , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aurora Cannabis Inc. revenues, which have grown to $179.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aurora Cannabis Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aurora Cannabis Inc. Tech Stack and Enterprise Applications
Aurora Cannabis Inc. Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dropbox | Legacy | Dropbox Business | Enterprise Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Aurora Cannabis Inc. deployed Dropbox Business as an Enterprise Content Management solution to manage web-facing assets and employee file collaboration for its corporate site auroramj.com. The deployment of Dropbox Business is positioned to centralize cloud file storage and web content delivery for the company, aligning the application with content publication and internal collaboration needs on the corporate website.
Dropbox Business was configured to deliver core Enterprise Content Management capabilities, including cloud storage and file synchronization, version history and document recovery, link-based sharing and access controls, and centralized administrative management through the Dropbox Business admin console. Typical functional workflows implemented include structured folder hierarchies for web assets, managed sharing links for external publication, and versioned document collaboration for content teams.
Operational coverage focuses on web asset management and internal content collaboration for Aurora Cannabis, with Dropbox Business integrated into website content workflows to host and distribute media and documents for auroramj.com. Governance practices documented during the rollout emphasize admin-led access policies, team folder provisioning, and audit logging to support content controls and publication workflows under corporate IT oversight.
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Aurora Cannabis Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Aurora Cannabis Inc. deployed Adobe Experience Cloud. The implementation is applied to the corporate website, with Adobe Experience Cloud used to deliver Customer Experience across web channels and to centralize web content delivery, visitor analytics, and personalized engagement. The deployment serves marketing and customer engagement functions on auroramj.com.
Adobe Experience Cloud is configured to manage web content lifecycle, personalization rules, digital analytics instrumentation, and campaign orchestration workflows, aligning with standard Customer Experience functional modules. Operational coverage is focused on the public website and web-facing campaign operations, with governance oriented around web content approval workflows and marketing workflow orchestration. The implementation supports cross-functional marketing and e-commerce activities through centralized web publishing and campaign control.
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Marketing Automation | CRM |
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2023 | 2023 |
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Aurora Cannabis Inc. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2019 | 2019 |
In 2019, Aurora Cannabis Inc. deployed New Relic APM on their website to instrument application performance across public-facing web assets. This deployment uses Application Performance Management to capture transaction traces, real user monitoring data, error rates, and performance metrics for web-hosted applications. The implementation is scoped to the corporate website and associated web application stack, and it supports web operations and application engineering teams.
New Relic APM was configured to provide instrumentation, transaction tracing, error and exception monitoring, and dashboarding for performance diagnostics. The implementation emphasizes application-level telemetry and alertable metrics to accelerate incident detection and triage, with dashboards exposing key performance indicators for operational monitoring. Governance focused on operational dashboards and role-based access to monitoring consoles, aligning monitoring ownership with existing incident and escalation workflows.
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IT Service Management | ITSM |
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2018 | 2018 |
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Aurora Cannabis Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aurora Cannabis Inc.
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by Aurora Cannabis Inc. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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