Australia Zoo
1638 Steve Irwin Way,
Beerwah, 4519, QLD,
Australia
Beerwah, 4519, QLD,
Australia
61 7 5436 2000
Leisure and Hospitality
Australia Zoo Technographics
Australia Zoo Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Australia Zoo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Australia Zoo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Australia Zoo has purchased the following applications: Humanforce Rostering and Scheduling for Workforce Scheduling in 2016, Quantcast Measure for Marketing Analytics in 2015, Pathwire Mailgun for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Australia Zoo is running and its propensity to invest more and deepen its relationship with Humanforce , Quantcast , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Australia Zoo revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Australia Zoo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Australia Zoo Tech Stack and Enterprise Applications
Australia Zoo HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Rostering and Scheduling | Workforce Scheduling | HCM | n/a | 2016 | 2016 |
In 2016, Australia Zoo implemented Humanforce Rostering and Scheduling to manage hourly shift planning and frontline workforce coordination. The deployment addressed Workforce Scheduling requirements across a 250 employee leisure and hospitality operation, with an explicit operational emphasis on food and beverage rostering and administration staffing.
Humanforce Rostering and Scheduling was configured to support time target rostering and daily roster generation for more than 65 F&B staff, a mixed workforce of casual, temporary, part time and full time employees, and the daily creation of break sheets. The implementation included roster configuration to assign staff by location and outlet, scheduling workflows for managing up to 50 staff on site per day, and the generation of payroll-ready time records and payroll reports that include projections and actuals to assist payroll preparation.
Operational coverage extended to Administration and Staff Relations and the payroll function, with the Workforce Scheduling application used as the primary system for daily staff placement across sections, outlets and stores. The platform supported daily reporting needs that feed operational oversight, including incident logs, WH&S issues, equipment failures, first aid forms and staff report forms, all tied to scheduled shifts and attendance records.
Governance and workforce management workflows were formalized around the system, with Humanforce Rostering and Scheduling used to support staff discussions, probationary completion reviews, performance appraisals, disciplinary actions and the confirmation of paper trail for HR outcomes. Routine use cases focused on scheduling accuracy, documented shift-level incidents and centralized rostering controls for managers across the site.
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Australia Zoo CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quantcast | Legacy | Quantcast Measure | Marketing Analytics | CRM | n/a | 2015 | 2015 |
In 2015, Australia Zoo deployed Quantcast Measure on its website to enable web audience measurement and digital analytics. Quantcast Measure was implemented as a site-level analytics instrument, using embedded JavaScript tagging to capture real-time traffic, audience signals, and behavioral metrics, aligning Australia Zoo Quantcast Measure Marketing Analytics with the organization’s marketing function.
Quantcast Measure implementation focused on core Marketing Analytics capabilities, including audience insights, traffic reporting dashboards, cohort segmentation, and attribution-oriented event capture. Operational ownership sat with the digital marketing and web content teams for the public website, with governance centered on tag deployment controls and data access policies to manage who can view audience reports and dashboards.
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Marketing Automation | CRM |
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2018 | 2018 |
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Australia Zoo PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | Visigon | 2019 | 2019 |
In 2019, Australia Zoo implemented Pathwire Mailgun as its Transactional Email solution on their website, deploying the service to support web-driven customer communications for the leisure and hospitality operations in Australia. Visigon served as the integration partner for the implementation and handled project delivery and technical integration work.
Configuration centered on SMTP relay and RESTful API integration, template management for transactional templates, domain authentication using SPF and DKIM, suppression list handling and webhook event streaming for delivery events and bounces. Pathwire Mailgun was configured to manage transactional templates, API key rotation and sending domain provisioning. The implementation included deliverability monitoring and event webhooks to capture opens, clicks, bounces and spam complaints, and security controls with access controls tied to user roles.
Integrations were focused on the public website where triggered messages originate, covering booking confirmations, electronic receipts, account notifications and membership communications. Operational coverage included digital customer experience, ticketing and guest services notification flows and customer support messaging. The technical integration used programmatic sending via Mailgun API with SMTP relay fallback for server side email.
Governance established by Visigon included centralized template lifecycle controls, access controls for API and sending domains and suppression policy management to prevent duplicate or inappropriate sends. Rollout followed a staged approach with domain authentication and webhook validation prior to full production routing on the site. Ongoing responsibilities were assigned to the digital operations team for template updates and to guest services for notification rule management.
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Australia Zoo IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Australia Zoo
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Human Resources Manager | Manager | HR | |
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General Manager | Manager | Finance | |
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General Manager | Manager | Finance | |
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Apps Being Evaluated by Australia Zoo Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Australia Zoo IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Australia Zoo digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Australia Zoo Technographics
Australia Zoo is a Leisure and Hospitality organization based in Australia,
with around 250 employees and annual revenues of $20.0 million.
Australia Zoo operates a diverse technology stack with applications such as
Humanforce Rostering and Scheduling, Quantcast Measure and Pathwire Mailgun,
covering areas like Workforce Scheduling, Marketing Analytics and Transactional Email.
Australia Zoo has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Humanforce, Quantcast and Sinch.
Australia Zoo recently adopted applications including
Amazon EC2 in 2021, Amazon Elastic Load Balancing (ELB) in 2021 and Amazon CloudFront in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Australia Zoo’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Australia Zoo’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Australia Zoo technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.