Beerwah, 4519, QLD,
Australia
Australia Zoo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Australia Zoo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Australia Zoo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Australia Zoo has purchased the following applications: Humanforce Rostering and Scheduling for Workforce Scheduling in 2016, Quantcast Measure for Marketing Analytics in 2015, Pathwire Mailgun for Transactional Email in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Australia Zoo is running and its propensity to invest more and deepen its relationship with Humanforce , Quantcast , Intuit or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Australia Zoo revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Australia Zoo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Rostering and Scheduling | Workforce Scheduling | HCM | n/a | 2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Quantcast | Legacy | Quantcast Measure | Marketing Analytics | CRM | n/a | 2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire Mailgun | Transactional Email | PaaS | Visigon | 2019 | 2019 |
In 2019, Australia Zoo implemented Pathwire Mailgun as its Transactional Email solution on their website, deploying the service to support web-driven customer communications for the leisure and hospitality operations in Australia. Visigon served as the integration partner for the implementation and handled project delivery and technical integration work.
Configuration centered on SMTP relay and RESTful API integration, template management for transactional templates, domain authentication using SPF and DKIM, suppression list handling and webhook event streaming for delivery events and bounces. Pathwire Mailgun was configured to manage transactional templates, API key rotation and sending domain provisioning. The implementation included deliverability monitoring and event webhooks to capture opens, clicks, bounces and spam complaints, and security controls with access controls tied to user roles.
Integrations were focused on the public website where triggered messages originate, covering booking confirmations, electronic receipts, account notifications and membership communications. Operational coverage included digital customer experience, ticketing and guest services notification flows and customer support messaging. The technical integration used programmatic sending via Mailgun API with SMTP relay fallback for server side email.
Governance established by Visigon included centralized template lifecycle controls, access controls for API and sending domains and suppression policy management to prevent duplicate or inappropriate sends. Rollout followed a staged approach with domain authentication and webhook validation prior to full production routing on the site. Ongoing responsibilities were assigned to the digital operations team for template updates and to guest services for notification rule management.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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