Australian Ethical
Level 8 130 Pitt Street,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 2 7229-0499
Banking and Financial Services
Australian Ethical Technographics
Australian Ethical Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Australian Ethical and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 118 Australian Ethical employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Australian Ethical has purchased the following applications: EpiServer CMS for Web Content Management in 2019, Hotjar for Customer Experience in 2015, Microsoft Azure Monitor for Application Performance Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Australian Ethical is running and its propensity to invest more and deepen its relationship with Optimizely , Contentsquare , Magnite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Australian Ethical revenues, which have grown to $54.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Australian Ethical intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Australian Ethical Tech Stack and Enterprise Applications
Australian Ethical Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | EpiServer CMS | Web Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Australian Ethical deployed EpiServer CMS to power its corporate website. The deployment positions EpiServer CMS as the Web Content Management platform responsible for content authoring, templating, component based page composition, media management, and multi channel publishing. The architecture focuses on site level content repositories, template driven rendering, role based editorial workflows, and staged publishing to support responsive pages and predictable content lifecycles.
Operational ownership is aligned with marketing and digital teams who manage editorial workflows, approvals, and content governance across the public web estate. Governance practices include role based access controls, staged review environments, and structured content types to enforce consistency and publishing quality. EpiServer CMS provides Australian Ethical with a Web Content Management foundation for corporate website content and marketing communications.
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Australian Ethical CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2015 | 2015 |
In 2015, Australian Ethical implemented Hotjar as a Customer Experience solution on its public website. The deployment targeted the company website to capture qualitative user behaviors and understand onsite engagement patterns.
The Hotjar implementation leveraged core Customer Experience capabilities including heatmaps, session recordings, conversion funnels, and on-site feedback polls to document click, scroll, and navigation behavior. Hotjar was instrumented across priority customer journeys and high-traffic pages, with recording sampling and heatmap segmentation configured to support targeted UX analysis. The implementation complemented existing quantitative analytics by providing session level and behavioral context.
Operational ownership rested with digital experience and marketing teams, who used Hotjar insights to guide UX and content adjustments across the site. Governance emphasized web instrumentation standards and session data handling to align with privacy expectations and internal analytics workflows.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Australian Ethical ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Monitor | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Australian Ethical deployed Microsoft Azure Monitor to instrument its public website. Microsoft Azure Monitor is being used as an Application Performance Management solution to collect browser and server telemetry, metrics, logs, and alerting signals for the site.
The implementation concentrates on web telemetry and performance diagnostics, using real-time metrics, aggregated logs, distributed tracing and configured alert rules to surface performance regressions and availability issues. Instrumentation was embedded into front-end pages and server endpoints to enable end-to-end request tracing across customer journeys, while centralized dashboards provide operational visibility for digital product and IT operations teams. Governance focused on role based access to telemetry, retention and data classification settings aligned to Australian Ethical operational policies, with monitoring workflows integrated into incident triage and change control processes for the website.
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IT Service Management | ITSM |
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2020 | 2020 |
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Australian Ethical Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Portfolio and Investment Management | Investment Management |
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2013 | 2013 |
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Australian Ethical PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Australian Ethical IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Australian Ethical CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Australian Ethical
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Business Operations Manager | Manager | Operations | |
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CFO | CXO | Finance | |
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Head of People | Director | HR | |
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Head Of Information Technology | Director | IT | |
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COO | CXO | Finance | |
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Apps Being Evaluated by Australian Ethical Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Australian Ethical IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Australian Ethical digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Australian Ethical Technographics
Australian Ethical is a Banking and Financial Services organization based in Australia,
with around 118 employees and annual revenues of $54.0 million.
Australian Ethical operates a diverse technology stack with applications such as
EpiServer CMS, Hotjar and Microsoft Azure Monitor,
covering areas like Web Content Management, Customer Experience and Application Performance Management.
Australian Ethical has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Optimizely, Contentsquare and Microsoft.
Australian Ethical recently adopted applications including
Salesforce Marketing Cloud in 2021, Microsoft Azure Monitor in 2021 and Oracle Moat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Australian Ethical’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Australian Ethical’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Australian Ethical technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.