Autohaushuler
Goldenbuehlstrasse 7,
Villingen-schwenningen, 78048,
Germany
Villingen-schwenningen, 78048,
Germany
49 7721 94940
Automotive
Autohaushuler Technographics
Autohaushuler Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Autohaushuler and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 Autohaushuler employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Autohaushuler has purchased the following applications: ButterCMS for Web Content Management in 2022, Intershop E-Commerce Platform for eCommerce in 2020, Signalize for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Autohaushuler is running and its propensity to invest more and deepen its relationship with ButterCMS , Intershop , etracker or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Autohaushuler revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Autohaushuler intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Autohaushuler Data, Technology Stack, and Enterprise Applications
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ButterCMS | Legacy | ButterCMS | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022, Autohaushuler implemented ButterCMS for Web Content Management on its public website autowelt-schuler.de. The deployment focused on managing site copy, product pages and marketing content for the company’s WooCommerce powered storefront. ButterCMS was provisioned as the central content service for the website, providing an API driven content layer to separate authoring from storefront rendering. This establishes the Autohaushuler ButterCMS Web Content Management relationship to support marketing and e-commerce content operations.
The implementation leveraged ButterCMS editorial UI, reusable content models, media library and SEO metadata fields to standardize page templates and product descriptions. Content types were created for blog posts, static pages and product detail content to enable non-technical staff to update content without code changes. Role based editorial permissions and versioning were configured to enforce content governance and approval workflows across marketing stakeholders.
ButterCMS was integrated with the existing WooCommerce environment to surface CMS managed content alongside WooCommerce product listings, using the content API to deliver content to the WordPress storefront. Operational ownership was assigned to the marketing team for day to day content updates, with coordination points for sales when product information required alignment. The rollout targeted the German public storefront, using content staging and API driven templates to limit site side development changes.
|
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intershop | Legacy | Intershop E-Commerce Platform | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020 Autohaushuler implemented the Intershop E-Commerce Platform as its primary online sales application. The Intershop E-Commerce Platform is deployed as the customer-facing storefront and is the central eCommerce engine for the company website.
The implementation focuses on standard commerce capabilities, with configuration of product catalog management, storefront presentation, shopping cart and checkout workflows, and order management processes. Pricing and promotion logic and inventory-aware ordering were configured to align with automotive retail workflows and to support the dealership sales and parts ordering use cases.
The Intershop E-Commerce Platform coexists with Microsoft 365 services that are used on the corporate website, reflecting integration at the website and content layer rather than an enterprise ERP integration. The deployment is scoped to the public website and sales channels, directing online inquiries and transactional orders into the company’s operational order handling.
Governance centered on centralizing catalog and order workflows for the dealership, with configuration controls for marketing and sales teams to manage storefront content, promotions and product information. Operationally the platform shifted online sales and parts ordering to a single eCommerce system, supporting sales, marketing and operations functions without changes to named backend enterprise systems.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| etracker | Legacy | Signalize | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Autohaushuler deployed Signalize as its Marketing Automation platform. The Signalize deployment was embedded on the company website hosted with All-Inkl to enable on site tracking and client side lead capture.
The implementation focused on standard Marketing Automation capabilities, including lead capture forms, onsite messaging, contact segmentation, and automated email workflows. Signalize was configured to orchestrate campaign workflows, manage contact lists, and surface behavioral signals for sales follow up. Configuration emphasized lightweight templates and rule based automation appropriate to an 80 person automotive retailer.
Integration points were limited to the website channel, implemented via client side tagging and form handlers on the All-Inkl hosted site, no other system integrations were listed. Operational coverage centered on the dealership digital channel, supporting marketing and sales lead management across the Germany based business. Data capture and event tagging were scoped to customer engagement flows on the site.
Governance was retained by the internal marketing team who managed campaign builds, segmentation rules, and consent configuration to align with German data protection expectations. Rollout was phased to prioritize immediate lead capture and basic automation, with Signalize serving as the primary Marketing Automation tool for the site.
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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IT Service Management | ITSM |
|
2018 | 2018 |
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Remote Monitoring and Management | ITSM |
|
2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
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Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Autohaushuler
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Autohaushuler Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Autohaushuler Technographics
Autohaushuler is a Automotive organization based in Germany,
with around 80 employees and annual revenues of $10.0 million.
Autohaushuler operates a diverse technology stack with applications such as
ButterCMS, Intershop E-Commerce Platform and Signalize,
covering areas like Web Content Management, eCommerce and Marketing Automation.
Autohaushuler has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ButterCMS, Intershop and etracker.
Autohaushuler recently adopted applications including
ButterCMS in 2022, Signalize in 2022 and Microsoft Azure Cloud Services in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Autohaushuler’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Autohaushuler’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Autohaushuler technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.