Gueudet
Gueudet Technographics
Gueudet Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Gueudet and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4100 Gueudet employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Gueudet has purchased the following applications: Nextlane DMS for Dealership Management in 2024, iAdvize Conversational Platform for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Gueudet is running and its propensity to invest more and deepen its relationship with Nextlane , iAdvize , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Gueudet revenues, which have grown to $2.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Gueudet intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Gueudet Tech Stack and Enterprise Applications
Gueudet ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Nextlane | Legacy | Nextlane DMS | Dealership Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Gueudet deployed Nextlane DMS as part of a Nextlane platform initiative that integrated the Nextlane MaxSat customer satisfaction module to centralize survey orchestration across its BMW–MINI plaque for sales and after-sales operations in France. Gueudet implemented Nextlane DMS, a Dealership Management application supporting CRM and customer-experience workflows, to standardize feedback capture and dealer-level follow up.
The implementation configured Nextlane MaxSat to automate survey distribution, capture responses, and surface promotional reviews, with survey triggers aligned to sales handovers and after-sales events. Nextlane DMS was used to manage dealer workflows common to Dealership Management, enabling automated lead creation from survey responses and routing of promotional reviews to dealer teams.
MaxSat was integrated into the dealer ecosystem via the Nextlane platform, routing more than 28,000 survey responses into dealer channels and generating thousands of leads and promotional reviews, producing measurable CRM and customer-experience outcomes including leads and conversions. Operational coverage focused on BMW–MINI plaque sales and after-sales across Gueudet locations in France.
Governance centered on centralizing feedback collection, standardizing survey handling across sales and after-sales functions, and establishing dealer workflows for lead distribution and review management. The project emphasized process changes in customer follow-up and dealer-level handling of survey-derived leads rather than changes to other enterprise systems.
|
Gueudet AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Gueudet implemented the iAdvize Conversational Platform on its corporate website to deliver real-time chat and messaging capabilities. The iAdvize Conversational Platform is used by Gueudet in the Chatbots and Conversational AI category and is embedded on gueudet.fr to support online visitor engagement and customer inquiries.
Configuration emphasizes typical conversational modules including live chat, automated chatbot flows, visitor targeting and routing, and an agent workspace for handling escalations. Operational coverage is focused on web customer engagement, impacting online customer service and sales support workflows, with governance and content ownership expected to sit with customer service and e-commerce teams for bot scripting, routing rules and agent escalation procedures.
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Gueudet Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Gueudet implemented Google Workspace (Formerly Google G-Suite) to centralize Collaboration across the organization. The deployment provisioned Google Workspace accounts for Gueudet's 4100 employees and established corporate Gmail and Google Calendar as core communication and scheduling services. Use of Google Workspace on the Gueudet website is visible in public source artifacts, reflecting tenant-level configuration tied to the corporate domain. Administration and tenant configuration were managed through the Google Workspace admin console to handle domain settings and baseline user management.
Configuration included core Google Workspace capabilities such as Gmail, Google Calendar, Google Drive, Google Docs, Google Sheets, Google Slides, and Google Meet, supporting standard Collaboration workflows for document creation, scheduling, and real-time meetings. Governance was implemented through centralized user provisioning, group-based sharing controls, and administrative policies for access and data sharing using Google Workspace console features. The implementation supported corporate communications and collaborative content creation across Gueudet's distribution operations, aligning Google Workspace with business functions for day-to-day collaboration.
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Gueudet Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
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Application, Web and Enterprise Search | Content Management |
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2022 | 2022 |
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Gueudet CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
|
2022 | 2022 |
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Gueudet PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2016 | 2016 |
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Gueudet IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Gueudet
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Gueudet Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Gueudet IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Gueudet digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Gueudet Technographics
Gueudet is a Distribution organization based in France,
with around 4100 employees and annual revenues of $2.30 billion.
Gueudet operates a diverse technology stack with applications such as
Nextlane DMS, iAdvize Conversational Platform and Google Workspace (Formerly Google G-Suite),
covering areas like Dealership Management, Chatbots and Conversational AI and Collaboration.
Gueudet has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Nextlane, iAdvize and Google.
Gueudet recently adopted applications including
Nextlane DMS in 2024, Algolia Search in 2022 and SendinBlue in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Gueudet’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Gueudet’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Gueudet technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.