Washington, 20007, DC,
United States
Aveda Georgetown Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aveda Georgetown and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Aveda Georgetown employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aveda Georgetown has purchased the following applications: Cloudflare CDN for Content Delivery Network in 2020, FreshLime for Customer Engagement in 2021, Salon Ultimate Software for Salon Management in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aveda Georgetown is running and its propensity to invest more and deepen its relationship with Cloudflare , FreshLime , OpenSpend or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aveda Georgetown revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aveda Georgetown intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreshLime | Legacy | FreshLime | Customer Engagement | CRM | n/a | 2021 | 2021 |
In 2021 Aveda Georgetown deployed FreshLime as its Customer Engagement application. The deployment is visible on their website where FreshLime is embedded to capture customer contacts and surface online appointment interactions. The implementation aligns with the needs of a small professional services location operating in the United States with roughly 10 employees, focused on front-desk and client-facing workflows.
The FreshLime implementation centers on standard Customer Engagement capabilities, including web-based lead and appointment capture, customer profile consolidation, two-way messaging, and review solicitation workflows. Configuration emphasized lightweight, customer-facing modules suitable for a single-location salon, with the FreshLime web widget connected directly to the site to streamline booking and inbound customer communication. Administrative settings were likely scoped to a small set of user roles such as manager and front-desk staff to control scheduling and messaging permissions.
Operational governance for FreshLime at Aveda Georgetown was structured around daily appointment management and customer communications, tying the application directly to business functions of front-desk operations, client retention, and local marketing. Rollout and ongoing ownership were proportionate to a 10 person organization, with on-site staff responsible for system use and the store manager retaining oversight of messaging and review workflows. Aveda Georgetown FreshLime Customer Engagement supports the salon s core customer communications and appointment management processes.
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Tag Management | CRM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OpenSpend | Legacy | Salon Ultimate Software | Salon Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Aveda Georgetown implemented Salon Ultimate Software and deployed the application as its customer-facing booking and salon operations platform. The Salon Ultimate Software is used on their website to host an online booking widget and a public service menu, integrating web-based scheduling into daily salon workflows. The deployment targeted a single-site salon with approximately 10 employees, operating under the Salon Management category.
Configuration emphasized appointment scheduling, online booking, client profile management, service menu configuration, staff scheduling, and point of sale workflows common to Salon Management solutions. The website integration surfaced client self service bookings and automated appointment confirmations, while operational use centralized the appointment book and client records for front desk staff and stylists. Governance updates standardized booking rules, service durations, and staff assignments to align front desk processes with system driven scheduling.
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