Barangaroo, 2000, NSW,
Australia
B & B Management Trust Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by B & B Management Trust and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7 B & B Management Trust employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B & B Management Trust has purchased the following applications: New Relic APM for Application Performance Management in 2019, Cloudflare CDN for Content Delivery Network in 2019, Lexer CDP for Customer Data Platform in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B & B Management Trust is running and its propensity to invest more and deepen its relationship with New Relic , Cloudflare , Fastly or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B & B Management Trust revenues, which have grown to $4.9 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B & B Management Trust intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2019 | 2019 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2019 | 2019 | ||
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Lexer | Legacy | Lexer CDP | Customer Data Platform | CRM | n/a | 2022 | 2022 | In 2022, B & B Management Trust implemented Lexer CDP, deploying the Lexer CDP Customer Data Platform on its public website. The deployment is site-focused and instrumented at the website layer to capture guest interactions, centralize web event data, and build persistent customer profiles for a small leisure and hospitality operator with seven employees. The implementation leverages Customer Data Platform capabilities such as identity resolution, web event capture, segmentation, audience activation, and consent-aware profile management to support marketing and guest experience workflows on the website. Operational governance is implemented through site-level configuration and marketing workflow rules inside the Lexer CDP, with no external system integrations specified in the provided source. | |
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Customer Data Platform | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation, Customer Data Platform | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2017 | 2017 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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