List of Lexer CDP Customers
Lexer
86 Inkerman Street,
St. Kilda, 3182, VIC,
Australia
St. Kilda, 3182, VIC,
Australia
61 3 7036-8405
Professional Services
90
$9M
Since 2010, our global team of researchers has been studying Lexer CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Lexer CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Lexer CDP for Customer Data Platform include: Optus, a Australia based Communications organisation with 8000 employees and revenues of $5.10 billion, Cotton On Australia, a Australia based Retail organisation with 6928 employees and revenues of $1.49 billion, Billabong International Limited, a United States based Retail organisation with 6500 employees and revenues of $1.00 billion, Australian Venue Co (AVC), a Australia based Leisure and Hospitality organisation with 8300 employees and revenues of $720.0 million, TGV Cinemas, a Malaysia based Media organisation with 5000 employees and revenues of $600.0 million and many others.
Contact us if you need a completed and verified list of companies using Lexer CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Lexer CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A Pea In The Pod | Retail | 10 | $1M | United States | Lexer | Lexer CDP | Customer Data Platform | 2023 | n/a |
In 2023 A Pea In The Pod implemented Lexer CDP on its website, deploying Lexer CDP as a Customer Data Platform to capture on-site behavioral events and first party identifiers. The implementation focuses on client-side instrumentation of the e-commerce site to feed the Lexer CDP for unified profile creation, event-level tracking, and real-time audience segmentation.
The deployment configures core Customer Data Platform capabilities including profile stitching, rule-based segmentation, and audience orchestration for marketing and analytics use cases. Operational scope centers on web-driven commerce and marketing functions, with governance oriented around data capture workflows, consent-aligned tracking, and segmentation-driven activation for downstream marketing processes.
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Albion Hotel Trust | Leisure and Hospitality | 4 | $1M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2022 | n/a |
In 2022, Albion Hotel Trust implemented Lexer CDP on their website. Albion Hotel Trust implemented Lexer CDP as a Customer Data Platform to centralize first party website visitor data and support marketing and guest engagement for the hotel site.
The deployment is web-focused with Lexer CDP instrumenting site-level event tracking to capture booking and inquiry interactions, page views, and marketing touchpoints, enabling profile unification and segmentation. Functional emphasis includes data collection, identity stitching, audience segmentation, and activation workflows to support marketing and guest communications, with tagging and consent controls managed as part of the hotel’s operational governance for customer data.
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Alembika USA | Retail | 30 | $3M | United States | Lexer | Lexer CDP | Customer Data Platform | 2022 | n/a |
In 2022, Alembika USA implemented Lexer CDP as its Customer Data Platform on its website. The deployment focused on capturing website behavioral events and consolidating those signals into unified customer records, establishing a central customer data layer to support marketing and ecommerce functions for the 30 person retail business.
Configuration prioritized profile stitching, identity resolution, segmentation rule engines, consent and preference capture, and audience export capabilities that are typical of a Customer Data Platform. Integrations were centered on the company website for event ingestion and profile enrichment, with operational ownership and governance aligned to marketing and ecommerce teams through defined segmentation workflows and consent management processes.
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Aria Restaurant | Leisure and Hospitality | 70 | $10M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2022 | n/a |
In 2022, Aria Restaurant implemented Lexer CDP on its website. The deployment centers on web-based data capture using Lexer CDP, a Customer Data Platform, to collect session events, booking interactions, and page views and to assemble persistent customer profiles from first party web data. The implementation is scoped to Aria Restaurant's Australia-facing website and guest facing digital touchpoints, concentrating data collection at the reservation and browsing workflows.
Configuration emphasized event schema design, client side tag configuration, and audience segmentation inside Lexer CDP, enabling marketing teams to build cohorts and prepare audiences for downstream activation. Typical Customer Data Platform capabilities were applied, including profile stitching, segmentation, and real time audience orchestration, with governance focused on mapping site events to a canonical customer profile schema and validating event quality during rollout to the live site. Operational ownership is aligned with marketing and guest experience functions to support personalized engagement and reservation workflows.
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Australian Venue Co (AVC) | Leisure and Hospitality | 8300 | $720M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2020 | n/a |
In 2020 Australian Venue Co implemented Lexer CDP as a Customer Data Platform to instrument and centralize customer signals captured on its public website. The implementation is explicitly website-focused, embedding Lexer CDP tracking to collect behavioral events and web session data across Australian Venue Co properties.
Lexer CDP was configured to perform core Customer Data Platform functions, including event ingestion from the website, identity resolution and profile unification, persistent customer profiles, and audience segmentation for downstream activation. The deployment includes real-time event tracking and rule-based segmentation workflows consistent with CDP capabilities, and it was set up to support campaign orchestration and customer engagement use cases.
Operational coverage centers on digital guest interactions through the company website, with the platform positioned to serve marketing and guest experience teams by providing unified customer profiles and segment audiences. Integrations are limited in the provided context to the website implementation, with data capture scoped to web behavioral signals and profile enrichment derived from those signals.
Governance and operationalization centered on data quality, identity matching logic, and consent handling for web-collected data, alongside configuration of segmentation and activation workflows used by business stakeholders. Lexer CDP at Australian Venue Co is instrumented as the Customer Data Platform core for web-driven customer analytics and audience management, enabling marketing-driven profile orchestration and activation based on site behavior.
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Leisure and Hospitality | 910 | $250M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2021 | n/a |
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Leisure and Hospitality | 7 | $5M | Australia | Lexer | Lexer CDP | Customer Data Platform | 2022 | n/a |
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Retail | 2000 | $24M | United States | Lexer | Lexer CDP | Customer Data Platform | 2021 | n/a |
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Retail | 10 | $1M | United States | Lexer | Lexer CDP | Customer Data Platform | 2021 | n/a |
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Retail | 6500 | $1.0B | United States | Lexer | Lexer CDP | Customer Data Platform | 2020 | n/a |
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Showing 1 to 10 of 83 entries
Buyer Intent: Companies Evaluating Lexer CDP
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Lexer CDP. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Lexer CDP for Customer Data Platform include:
- Xiamen University China, a China based Education organization with 4600 Employees
- CommBank, a Australia based Banking and Financial Services company with 51617 Employees
- Food Jams, a South Africa based Consumer Packaged Goods organization with 20 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Lexer CDP Coverage
Lexer CDP is a Customer Data Platform solution from Lexer.
Companies worldwide use Lexer CDP, from small firms to large enterprises across 21+ industries.
Organizations such as Optus, Cotton On Australia, Billabong International Limited, Australian Venue Co (AVC) and TGV Cinemas are recorded users of
Lexer CDP for Customer Data Platform.
Companies using Lexer CDP are most concentrated in Communications, Retail and Leisure and Hospitality, with adoption spanning over 21 industries.
Companies using Lexer CDP are most concentrated in Australia, United States and Malaysia, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Lexer CDP across Americas, EMEA, and APAC.
Companies using Lexer CDP range from small businesses with 0-100 employees - 55.42%, to mid-sized firms with 101-1,000 employees - 22.89%, large organizations with 1,001-10,000 employees - 21.69%, and global enterprises with 10,000+ employees - 0%.
Customers of Lexer CDP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Lexer CDP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Data Platform.