B Lab
155 East Lancaster Avenue, 2nd Floor,
Wayne, 19087, PA,
United States
Wayne, 19087, PA,
United States
1 610-293-0299
Media
B Lab Technographics
B Lab Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by B Lab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 80 B Lab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B Lab has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Rocket.chat for Chatbots and Conversational AI in 2018, Prezi Infogram for Analytics and BI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B Lab is running and its propensity to invest more and deepen its relationship with Oracle , Rocket.chat , Prezi or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B Lab revenues, which have grown to $8.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B Lab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
B Lab Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2014 | 2014 |
In 2014, B Lab implemented Oracle NetSuite ERP to consolidate its core accounting and financial management capabilities. The deployment focused on ERP Financial functionality for the US based media organization with roughly 80 employees, targeting standardized general ledger operations and centralized financial record keeping.
Oracle NetSuite ERP was configured to deliver standard ERP Financial modules including general ledger, accounts payable, accounts receivable, cash management, journal processing, and basic revenue and expense recognition workflows. Configuration work emphasized a unified chart of accounts, automated journal posting rules, structured invoice and payment processing, and cataloged accounting templates to support consistent month end and period close activity.
The project included data migration from historical financial records to populate opening balances and transactional history, and implemented batch and real time posting processes consistent with cloud ERP operational patterns. Operational coverage centered on finance and operations teams across B Lab in the United States, aligning transactional processing, financial reporting, and procurement interfaces with the new system.
Governance measures were established to control configuration changes and approve financial workflows, including role based access control for accounting roles, approval routing for payables and receivables, and documented month end close procedures. The implementation created a single source of financial truth by instrumenting Oracle NetSuite ERP as the authoritative system for core accounting and fiscal governance.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, B Lab implemented Rocket.chat as an embedded conversational interface on its public website, using Rocket.chat within the Chatbots and Conversational AI category to handle visitor interactions. The deployment uses Rocket.chat capabilities for live web chat, real time messaging, channel organization, and bot enabled conversational flows to automate routine inquiries and present structured responses. Configuration work centered on embedding the Rocket.chat web widget, routing inbound conversations to internal chat streams, and configuring bot workflows for common questions, aligning the application with external website touchpoints.
B Lab's Rocket.chat implementation is positioned to support customer support and community engagement functions, centralizing website inquiries into managed chat channels governed by administrative roles and moderation policies. Governance and process changes emphasized role based access controls, conversation routing rules, and predefined escalation workflows to move conversations from automated handling to human agents when needed, reflecting standard Chatbots and Conversational AI operational patterns for web facing communications.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Prezi | Legacy | Prezi Infogram | Analytics and BI | Analytics and BI | n/a | 2022 | 2022 |
In 2022, B Lab implemented Prezi Infogram to produce interactive annual reports and insights content. The deployment used Prezi Infogram as an Analytics and BI solution for global reporting, anchored at B Lab Global HQ United States, and targeted communications and reporting teams across the organization.
Prezi Infogram was configured to deliver interactive report pages and data visualizations, enabling embeddable graphics, narrative-led dashboards, and reusable templates to standardize external reporting. Configuration emphasized centralized asset libraries and standardized visualization templates to speed content production and ensure consistent messaging across published reports.
The initial global rollout covered B Lab Global communications and reporting functions and helped drive a 14.6% increase in views for the 2023 annual report versus 2022. That engagement uplift and demand from regional stakeholders prompted an Enterprise upgrade to extend Prezi Infogram authoring and distribution capabilities to regional teams, while maintaining centralized governance for report quality and brand consistency.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2011 | 2011 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at B Lab
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by B Lab Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD B Lab Technographics
B Lab is a Media organization based in United States,
with around 80 employees and annual revenues of $8.0 million.
B Lab operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Rocket.chat and Prezi Infogram,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
B Lab has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Rocket.chat and Prezi.
B Lab recently adopted applications including
FreshDesk Customer Support in 2023, Prezi Infogram in 2022 and Freshsales (formerly Freshworks CRM) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of B Lab’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates B Lab’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete B Lab technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.